Tag: Old Time Radio

War Of The Worlds: Content Marketing Lesson 🗺️ (Old Time Radio)

Posted on by brianjpombo

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Brian talks about Orson Welles class War of Worlds that used to be played on the radio during Halloween.

Transcription

War of the world’s content marketing lesson.

Hi, I’m Brian Pombo, welcome back to Brian J Pombo Live.

I want to talk with you a little bit in celebration of Halloween.

Famous Halloween episode that gets played every year on live radio and you can always find a copy somewhere on YouTube or anywhere else online of Orson Welles, classic War of the Worlds radio broadcast.

I want to talk about the lesson that you can learn for your business. Okay, if you’re doing any form of content marketing whatsoever,

I’m going to recommend that you step back and really look hard at your strategy. Okay, because of how you build that out. And I want to get into what War of the Worlds has to do with that, I’ve always had an interest in old-time radio.

So all the stuff that was all the drama that was played out on radio before television came about. So we’re talking 30s 40s 50s. And so I have a really strong interest in this. But if we’re talking content marketing.

Content marketing is one of those things that requires a plan, it requires really distinct, planning out and looking from a distance and having a good idea about where you’re going with it and making sure that it actually gets there.

One of the books I wrote a book called, 9 Ways to Amazon-Proof Your Business.

It’s all about this process from a kind of a wider view of kind of determining what you’re going to do with your content marketing, and why even though it doesn’t say content marketing in the title, but go grab yourself a copy, you can get a free one, if you want.

They’re available right now Free copy at AmazonProofBook.com.

Let’s talk about the war of the world, shall we?

Orson Welles was a natural at publicity.

He just understood this stuff. It’s amazing that he did not do more of it throughout his lifetime. I think he got shy because of a lack of funding for his movies and so forth. But in general, he understood it to some extent, especially when he was younger.

And he definitely understood it when it came to his radio show Mercury Theater on the air.

This wasn’t the only time he had done anything that was outrageous. He was trying outrageous stuff all the time, anything to get attention, anything to get a headline, he was always trying to get the press to pay attention, and to get and he knew that by doing that he would automatically get attention well, even if it’s initially considered negative.

Now there’s a whole lot of mythology around War of the Worlds and a whole lot of that is because Orson Welles created it from the very beginning.

He and throughout the years throughout his whole life went back, and when talking about it, he would throw in extra items that weren’t discussed earlier on. So it’s tough to tell what’s true and what’s untrue.

In later years, he would say that the police showed up and tried to get them to stop broadcasting. When I was a kid, they always talked about this huge, widespread panic across the entire country over this one episode.

And there are bits and pieces about that, in fact, I’m going to put a link in the description, which, depending on whether you’re listening or watching this, you can also find at BrianJPombo.com.

Under this, this blog post, but there’s a pretty cool video I just saw of some of the telephone operators that were there and got to hear some of the panics from families and so forth calling each other because back then everything had to go through a switchboard and it was manually switched out.

No, you see the older movies and TV shows where they had a physical operator, they’re pulling out one line to connect to another especially when you’re talking long distance a lot of that had to occur. So they said the switchboard just lit right up.

So there’s certainly something to it. It’s more of an argument over the degree of how widespread it actually was.

But they claim that because of a lot of the fighting between newspapers losing advertising dollars to radio, that the newspapers were trying actually make a bigger deal about it after the fact. Then when it actually happened.

And because of that Orson Welles got more attention.

This is before he had done any movies or anything of that sort. So this helped lead to him being this huge sought after figure because of all this chaos put around it now what actually occurred whether it actually happened or not?

What was the structure of the show that created this?

And this is a content marketing lesson.

The structure of the show was you had a dramatic show called Mercury Theatre on the Air. The whole idea is they would take classic stories, most of the time well-known classic stories, and put them into drama format, and play them out on the air over, you know, I believe it was an hour-long show at this point.

And so they did this on a regular basis, and he was always trying new things.

So on stage, he did, he did a famous thing that’s known as Buddha Macbeth, where he had the Shakespearean Macbeth done up as if it were in, I believe it was in the Caribbean or something. And the entire cast was African American.

I mean, he went, he went to crazy lengths to always twist things and put them out a little bit differently to get attention. And it worked. Throughout much of his early career, these things worked.

So one of the things that he did with this was he took it the HG Wells, no relation to Orson Welles, he took HG Wells, his book, The War of the Worlds well-known book had been out for quite a while.

And he took it and he said, What if we made it modern-day, and we had it seen from the view of a radio broadcast since we’re doing radio broadcast, we’ll show it as a news broadcast, and stretch it out.

Now, the entire episode doesn’t come off that way. Toward the end, it goes into more of a narrative. And he says, there are multiple points in the episode where they say, Hey, thank you for being here for this dramatic presentation of war of the world.

I mean, they break out of character multiple times. But the main idea that made it stand out as they were pretending to be a news show, in the middle of their show, they have already introduced this is a show, this is what we’re doing.

And then they turned it into a news program that was breaking into a musical program. So it’s very brilliant, but Oh, big. It’s brilliant, and just simple.

And here’s the lesson, the lesson is if you can take your content, and deliver it in a slightly different way. And all it takes is copying a different format, and sticking it into your format.

For example, if you’re and I’m making this up off the top of my head, so we’ll see if it actually goes.

For example, if you were a business guru, and your main thing was showing people how to make money online, let’s say you were doing that internet marketing something of that sort and you decide, Okay, what if instead of doing the typical way, that that gets presented out there?

What if I did it, like a television talk show, like Oprah or something of that sort?

What if we did it like that? I’m just throwing it out there. This is right off the top of my head. I’m just saying, What if you mess with formats, and you’ve come up with a million different examples, messing with formats throws people off.

It makes people pay attention, because this is either a talk show, and I’m paying attention for that reason. And then I’m going to get a different message or you have a situation where I, I’m interested in this person, but they’re presenting things in a completely different way.

It does something to the psyche, it does something that triggers things in quite a very, in quite an interesting way. And this happens throughout marketing. This happens over and over and over again.

There’s this famous situation Gary Benz of Ingo was famous for coining the term magalog. And a magalog was basically a thing that looked like a magazine that got sent out, but it sold like a catalog.

So it was a magazine, but all the articles and everything in it was an advertisement. And so you have a magalog an infomercial with infomercials first came out, they were an informational TV show that was hiding to be a commercial. And so you had an infomercial. You have these types of twists all throughout.

Hopefully, that makes sense. I don’t have a whole lot of time. We’re going to cut it off tonight. You have a happy Halloween.

We’ll see it tomorrow. In the meantime, get out there and let the magic happen.

The Shadow Knows…Content Marketing? 📻

Posted on by brianjpombo

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If you don’t know who The Shadow is please turn this video off, you’re unworthy. Thanks! 😀

Transcription

The Shadow knows…content marketing?

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I have a lot of odd interests and one of the strange interests that I’ve brought up in the past is, I really enjoy things that I want. It’s tied to my interest in all things from the 1930s and 40s.

I’ve got a strange fascination with things, you can see the old-style radio back behind me.

I’ve always had an interest in this time period ends because listen to my grandparents growing up during that time. And one of the things I have a real interest in was old-time radio.

So before the days of television, they had movies, you could go and watch a movie. But if you wanted ongoing entertainment beyond just going to the movie theater, there was only the radio. You could grab a book, or you can listen to the radio and they would perform just like they perform today on television. And a lot of the same standards that we have on television with 30 minutes, 60-minute shows, that all started on the radio.

Even soap operas themselves started on the radio, situation comedies, you know, drama, especially police drama, all that started on the radio, and they would have these radio shows.

And we still have a whole lot of them still available, even though a lot of them were performed live. Many of them were recorded, many of them were lost through time.

One of the shows was a show called The Shadow, and some of you may be vaguely familiar with this because in the 90s, they came out with a movie with Alec Baldwin as The Shadow.

He was basically an old superhero, I’m not going to get into the depths of all the shadow lore, but he was always one of my favorite characters from these radio shows.

And if you watch old movies and stuff, he was so popular at the time, you watch old movies, you watch cartoons from the time they make reference to him. And so you’re going Brian, what’s this have to do with business?

What’s this have to do with content marketing, which is the area that I have a modern interest in right now. And something that I’ve worked on quite a bit. And been and working with companies right now and helping develop content marketing, because it’s a burgeoning field, within online within social media, within the law, all this video and stuff that we’re putting out on a regular basis.

That’s all content marketing, but content marketing didn’t start with the internet.

Content Marketing has always been around. And it’s one of my most favorite types of marketing because it takes creativity. And I enjoy things that take creativity. I like the idea behind it.

So I’ll tell you how the shadow ties into this.

How the shadow came about is there was a company it’s the Street & Smith publishing company. And they had started publishing a magazine called, Popular. This was back in the early 1900s. Let’s see 1905 they had a real successful magazine, they branched out into all different types of magazines, and they had detective stories and Western stories. You know, most of the cases, these are fictional stories that are written that and they’d put these magazines out, I think on a monthly basis.

And they’d sell well all over the country and they make good money off and eventually, they sold internationally. So they had they in order to try and get more people to buy their magazines. They’d advertise their magazines in a million different places.

And one of the places they started advertising was on the radio.

Now how would you go about advertising a magazine of stories on the radio was a perfect fit. All they had to do was take one of the stories or a piece of one of the stories and dramatize it, have a bunch of actors play it out. They already had these actors hired at the radio stations.

You just had to go through the process and have them acted out and say hey, if you want to read this story and others like it, go pick up this magazine.

So they had a radio show. This was in the 30s they had a radio show called, Detective Story Hour.

And Detective Story Hour was an advertisement. It was an infomercial innocence for the detective story magazine. It’s very simple.

They’d have these stories. Well, they needed a narrator and so they had an ongoing narrator and what was the narrator’s name?

While they didn’t want to name them just anybody because that they couldn’t have any actor play it. So, they wanted something they kind of had control over.

So they created a character called, The Shadow.

It didn’t mean anything. It was just his name, his name was The Shadow.

Here’s what ended up happening though.

This show started getting popular, people started going to the magazine that the places where you get magazines, which most cases that’d be a newstand back then. You go they go to the newsstand and they say, hey, I want to get The Shadow magazine, where’s The Shadow?

Because he was the only thing that was consistent on the show. They couldn’t remember Detective Story. they remembered The Shadow, because he’s the guy that told the story.

So they got wind of this over the magazine, they said, Wow, people are already asking for it, let’s give them what they want.

They created a magazine called The Shadow, they created a character that was a little deeper than just a narrator on the show and they started having him going off and having adventures. So that got popular.

So you had a situation where they ended up making the radio show about the magazine that was created because of the radio show about the magazine, you see.

It’s really cool too and then it grew from there that show ended up becoming extremely popular, ran for years and years, never truly made the jump to television.

So many cool ideas and stuff are found out. And so many things have been taken from the shadow. If, if you look at his outfit here, it’s there’s been a whole lot of characters that have kind of copied this outfit, including a Disney cartoon, Darkwing Duck, if you I grew up watching those, it was based on the shadow so that there are little echoes throughout society from this one character that was created via content marketing, he was an advertising piece. That was his old purpose and he became one of the most popular magazines that this publishing company ever put out.

To this day is still a character that is licensed and controlled. In fact, they just came out, they just licensed a book with a Patterson, what’s his name? The writer…of course, it’s completely skipping my mind right now, who just who and he, in turn, had a ghostwriter put together a book. And it’s there’s a new book out there called The Shadow because it’s still as a valuable asset that produces money all these years later.

So you can use content marketing in a million different ways. Imagine now being able to have a back and forth conversation getting back and forth reaction to what you’re putting out there.

Because of social media, you can have direct communication with your end-user, and be able to improve whatever product or service you’re trying to provide.

It comes with really dedicating yourself to putting something out there on a regular basis, that tells a story that gives people communication that gives allows people to see you on a regular basis in a way that it especially in a way that other people in your industry are not doing perhaps even competition to you.

Here’s another idea.

In terms of competition, if you’re really scared of competition, if it’s really something that keeps you up at night, go check out my book, 9 Ways to Amazon-Proof Your Business. Even if you’re not scared of competition, you ought to read these 9 ways to Amazon-Proof your business.

It’s about making your business completely competition-proof. And it starts right here. It starts with just changing your own mindset and changing how your entire company deals with competitive forces.

You get a free copy of this book at AmazonProofBook.com. You see, here I am creating content that promotes my material promotes my publication and also promotes everything and the publication, in turn, promotes my company and the fact that I’m a business investor and so on so forth.

So hopefully that all makes sense to you. If not, stay tuned, we’ll have more content just like this in the future.

You have a great night. Get out there and let the magic happen.

Historical Proof That Content Marketing Works

Posted on by brianjpombo

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The Encyclopedia of Old Time Radio and some thoughts on the old Disney radio show, The Mickey Mouse Theater Of The Air.

Transcription

Historical proof that content marketing works.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Today, I have a nice, thick history book here. It’s really an encyclopedia, I think I’ve had this, I’ve shown this on the show before, I’ve got weird things that I like. And one of the weird things that I like are old radio shows, you could see the old replica, old time radio behind me and I love old radio shows as the Encyclopedia of old time radio.

I like them because they were from a time previous to television that is almost completely forgotten. In American psyche, even though it fully enveloped the entire country, it was the first form of mass media.

And so many of the things that we deal with today, had their start in radio, or were affected greatly by radio and I can go on and on and on about that. But one thing in particular, and this was something I had completely forgotten about.

It until just recently came across the fact that this thing existed. And it was a radio show, that was on for barely five months. Okay, back in 1938, and it was called, The Mickey Mouse Theater Of The Air.

You’re wondering what this has to do with anything. Now hope we do on this show, is we talk about business. And we talk about modern day business and how it plays into principles.

We talked about the strategies that you can use, and we talk about tactics that you can use. So up until now, actually for the past six or so videos, we’ve been talking about how to do YouTube.

Well, I’m going to take it back a bit. And I’m going to tell you the reason one of the main reasons why you want to use content marketing, content marketing is not new to the internet.

Content Marketing is as old as the hills. As my grandpa used to say this. He didn’t say that about content marketing, he just said old as the hills, it was a phrase.

So this is one of those things that Walt Disney was a brilliant content marketer, excuse me, he used to always use any form of media possible to promote his art form, which wasn’t necessarily his direct art form. It was the art that he was producing. He had all the great artists working for him.

And they produced these amazing things. And one of the things he was most passionate about were his upcoming movies. So his first big feature length film was Snow White, and the Seven Dwarves it came out in 1937. In December of 1937, in January of 1938, he had this radio show, Mickey Mouse theater on the air, okay, or of the air.

And the whole thing was music and a little bit of talking back and forth between the cartoon voices. I mean, it’s a cartoon for crying out Mickey Mouse was just cartoon characters, that at that time, you know, television was not mainstream. That time you saw these characters on the movie screen.

Mickey Mouse was a huge phenomena. This is 10 years after he was in existence, it came out in 1928 really took off quick, became worldwide known worldwide. So this is 1938 10 years later, he’s got his own radio show.

It’s not all centered around Mickey and the gang, although they’re there. They’re you know, you’re you hear their voices. You can picture this cartoon mouse and cartoon dog and cartoon duck sitting there talking about things.

But the whole point of this show was to promote Snow White and the Seven Dwarfs. And this show went on for five months, doing just that and they had characters from Snow White and the Seven Dwarfs.

The whole thing was to promote this movie, this amazing movie, and it wasn’t the only place where they were promoting it, but certainly a huge, huge thing. There it says, The Mickey Mouse theater arrived just in time to publicize the first Disney feature length animation Snow White and the Seven Dwarfs.

It was broadcast from the Disney Little Theater on the RKO lot. With most of the characters from Disney cartoons appearing at some point the Seven Dwarfs scene or together.

We’re regulars, the Felix mills music had a proper cartoon sound to it with Donald Duck and the Webfoot sex tat feature of sorts. Donald’s gadget band consisted of such instruments as a meat grinder, an auto horn, a Bob Burns style bazooka, and a syrup crew at hurdy gurdy.

The latter was operated by Maestro mills and sound man, Reese who really could coax music out of it. So Goofy, wacky stuff, the type of thing you could never imagine a cartoon being put on the radio, but they did it. He got attention for it.

And I think it worked. It is not the last time that you saw content marketing, from Walt Disney, Walt Disney did this all the time. He started using television in the early days. In fact, the show that we all remember growing up with some version of it, my parents grew up with the wonderful world of Disney.

I grew up with the Disney Sunday movie, you know, it was always the same show. They had different titles to it, the world of color, all these different titles. And all it was was a deal between ABC at the time, which was not owned by Disney at that point, became home by Disney much later.

But they made a deal with ABC, that it would be the network of Disney in terms of anything that they could they’d show on there. And they would have an hour long show. That was to be shown. I don’t know if it was originally shown on Sunday nights off top my head, but it was shown on a weekly basis.

The original shows name was Disneyland this show came out before Disneyland was open. It was divided up into the show itself was divided up into different sections, adventure land, tomorrow land, all the different sectors of the future Disneyland that was to open. And they had different stories and different shows and replays of cartoons and movies from Disney that they would show on the TV show.

All for the promotion of Disneyland. Walt Disney was a massive promoter he used content marketing, constantly provide content while at the same time providing a commercial of sorts to be able to promote something for somebody to buy. That’s the whole idea.

You can be a content marketer to it doesn’t matter if you’re running a mechanic garage, or whether you are selling widgets on the internet. It’s the same thing. People enjoy being entertained if you can find a way to produce entertainment for them, while at the same time giving them an option to be able to use your other services or products. That will do it.

That’s what content marketing is all about. So that’s all I got for today. Hey, go check out my book, 9 Ways to Amazon-Proof Your Business if you really want some broad based strategies that you can use. It’s a great book.

It’s a great starting place and there’s got lots of other links to other things and recommendations of other books and other people that you can go check out also it’s a quick book, Amazon proof book.com for your own free copy AmazonProofBook.com.

We’ll be back here tomorrow night. In the meantime, get out there and let the magic happen.

Changing Your Voice For Your Content 🎙️

Posted on by brianjpombo

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Some history about the old classic comedy team Abbott and Costello and how changing your voice can help improve your message.

Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

Transcription

Changing your voice for your content.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I wanted to mention real quick a story that I heard about Abbott and Costello, the famous comedy team, if you’re not familiar with them go and check some of their stuff out on YouTube, especially their old comedy routine, who’s on first as a classic.

Abbott and Costello we’re a comedy team that lasted from the late 30s well into the late 50s. They had a good solid 20 year run. And within that time, they put out some great stuff, they did a lot of really good material on radio.

First they did live routines and then they did radio and then they did television, quite a lot on television. Then they started putting out movies, and one of the most strangest movies for their style. But Funny, funny, funny movie is Abbott and Costello Meet Frankenstein. Definitely worth watching if you track that down and watch it.

The reason why I wanted to bring them up is because I was amazed. Well, when I was young, I didn’t see a whole lot of their reruns on television. And so I happened upon them accidentally when I started getting into old time radio, old time radio programs that they used to play in the 30s 40s and 50s. And got some Abbott and Costello to listen to, and I say, Oh, these guys are funny. This is really good stuff.

Then I started talking to people who had watched them when they were alive, and they were on TV and were a thing. And they said, Yeah, they were the best!

Then you start seeing over time, you start seeing that they’ve had a huge impact on all of culture.

I mean, they had cartoon characters based off of them, either explicitly or specifically. They had, you know, songs written about them that were very, very big in terms of pop culture. And one thing that always kind of gotten my craw a little bit is sometimes Costello would go on and on at this really high pitched annoying voice.

And he’d sometimes he just go a bit too far into this falsetto, that was annoying. And it was really kind of meant to be annoying, but it just always seemed to be a little bit off to me and I could never quite put my finger on it.

Well, years later, I’ve seen interviews and everything with Lou Costello when he’s talking normal. And he doesn’t sound like that at all. He has a deeper voice. And they sent and I just read recently, that when Bud Abbott and Lou Costello first started doing radio, they had a difficult time with their routines because it’s very specific on who’s saying what.

But the problem was, they both sounded a lot alike in person, they look very different. But they sounded a lot alike on radio. So Lou Costello had to make his voice a lot more higher pitched, to be able to differentiate.

It was only because of the medium. If they were on television, if they were in a live crowd, it would not have mattered as much. But because he was able to make this unique voice. He in a sense became more popular. He became very, very recognizable.

It was very clear cut, it would just cut straight through, straight through to your ears. I mean, you could hear it coming from a mile away. And so it became a voice that people imitated his phrases and everything got picked up on.

Bugs Bunny always uses the phrase, “ain’t I a stinker.” That’s from Costello, that’s from Lou Costello. That was his original line.

So it’s really funny how that worked, how just making a slight adjustment. It was a it wasn’t just a slight adjustment, it was a pretty heavy adjustment, if you think of from his perspective, but from the routines themselves, making a slight adjustment just to fit the medium, ended up changing everything and allowed them to differentiate themselves from each other, but also differentiate their act from everybody else’s.

Here’s how it comes back to you.

Now if you’re a business owner, if you’re an executive, if you’re doing any form of content marketing, especially online, that’s what we like to call content marketing because it could be long form, it could be short form.

It could be over podcasts could be over videos like this one here. If you’re doing any type of online content marketing, or any type of content marketing in that sense, you have to realize what medium you’re working through.

If it’s audio video, if it’s text whatever medium you’re working through is going to have little quirks. And you may have to adjust your voice and not outright change your voice necessarily. And I don’t necessarily mean just your vocal voice, I’m talking about your voice in terms of what you’re presenting out that you may have to adjust slightly in order to differentiate, and to be able to stand out from the crowd, and to be able to get attention. It’s a necessary thing. Everyone’s had to do it.

I can give you example, after example, this is just the latest one that I learned about. So hopefully that’s helpful to you. Just something to keep in mind when you’re adjusting and trying things out and looking to get attention, especially online.

Everything starts sounding the same after a while. So hopefully, that’s helpful.

We’ll be back tomorrow. Go grab a free copy of my book, 9 Ways to Amazon-Proof Your Business. You can get a free copy at AmazonProofBook.com. We’ll be back here tomorrow night. In the meantime, you get out there and let the magic happen.

Who Are You Serving?

Posted on by brianjpombo

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Old Time Radio and thoughts on figuring out who your trying to serve with your services.

Also as mentioned in video here’s – Case and Natasha’s Channel – https://youtube.com/channel/UCUO-Hg0dtEWIHv9Wyjc37VQ

Transcription

Who are you serving?

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Today, we’re going to be talking a little bit about who are you serving, if you’re a business, if you’re a business owner, if you’re someone that’s looking to promote yourself, or your cause, it’s all the same thing, really.

And a whole lot of it comes back to who you’re trying to serve. Now, initially, you want to cover Why, why is always the first question, because why is a very personal question. And you got to ask yourself, why am I doing this?

Why do I want to go forward with this plan, whatever your plan is. And that’s the best way to really quantify that is go get the book, start with why by Simon Sinek.

I don’t have my copy right here. But start with why Simon, Simon Sinek awesome book, it’s a quick read. And he kind of goes into why you want to start with why and why it’s absolutely important that you start with why.

Now, beyond that, once you’ve determined kind of your reasoning, you got to look at who you’re going to be serving, that’s ideal ideal is to find out who you’re serving and what they’re after.

So I was speaking with some of my friends who run a YouTube channel, and they’ve been putting out really great YouTube videos. And so it’s a case and Natasha, you can go and check them out, I’ll I’ll put a link below of their YouTube channel. They were talking about kind of where they’re looking to take it and so forth.

We got along this subject of you know, who exactly is your ideal audience?

Who were you trying to help?

Who were you trying to entertain?

Who?

It’s such a big question and it’s one of these strange things. It’s the reason why I have this giant book here. I’m going to compare this to it because I like really strange things.

One of the things I like is really strange, odd books that you can’t find anywhere else. And that has to do with really particular subjects. This is an encyclopedia of old time radio, okay, look at how thick this sucker is, this thing is huge.

I could sit down with this darn encyclopedia and flip to any page and find something interesting. I just opened it up right here. There used to be a radio show. That was all on Tarzan. It was Tarzan on the radio, stories of Tarzan. And it’s not just stories, these are acted out most of these dramatic radio shows from the 30s, 40s and 50s.

And from the whole English speaking world, and it’s a fabulous old time radio, which I am, this is this is a thing that nerds would get. But look at how specific This is, I mean, how many of you would possibly ever enjoy looking or thinking about something like this?

Probably not, it’s probably really low.

If I were to try and sell that book, if I were to try and try to get people to buy that book, or buy anything around that book, anything around old time radio, I’d be talking to a really niche market to begin with, let alone someone that’d be willing to buy a whole encyclopedia on it.

So you’re talking about a very specific tiny little market. That’s okay.

But you have to know who you’re going after. So you know what to expect. If you’ve got a small market, for example, the market that I tend to go after with my videos and podcasts, it tends to be a really small market, that tends to be the type of people that I’m talking to are people that are involved in business.

Oftentimes, they’re people that are or they’re looking to get involved in business. They’re usually successful business people that are looking to take things to the next level. These are the people who oftentimes follow me.

And then they end up becoming clients in the long run. After they go and do something like read my book, by the way, 9 Ways to Amazon-Proof Your Business, you can get your own free copy at AmazonProffBook.com. Don’t miss out on that, go check that out.

But it’s all about knowing who first see because I know that because I know I’m after a very particular audience. When I don’t get a whole lot of views on this video or that video, or this podcast episode or that one. It doesn’t bother me because I know who I’m going after.

And as long as I’m hitting that group, and if I’m not, that’s something else. But as long as I’m hitting that group and reaching out to those people and bringing in new people and meeting new people via my podcast.

That are my type of people, my ideal clients and so forth. As long as that’s happening, it’s working. So I don’t care how many views YouTube says I have.

What matters to me is are those views worth something to me, you see?

This is why who was so important. You have to know who is it a myth? Is it a widespread is that a small, tiny little target audience?

Start there, when it comes to building your business. And everything else comes easy when it comes to what you should be selling when it comes to what your message should be.

All that should be designed around who you’re going after. And that will help also help you save money in the short run when you’re trying to advertise the market. So hopefully that makes sense to you.

We’ll be back tomorrow with another idea. One of these things that actually we’re going to talk about the second thing that you really need to focus on beyond the who, and we’re going to talk about that tomorrow. In the meantime, you get out there and let the magic happen.