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They All Go Lame.
Hi I’m Brian Pombo welcome back to Brian J. Pombo Live.
Today I’m bringing up a quote from Dan Kennedy, a famous marketing guru, who said, “they all go lame.”
Now, what’s that mean?
Well, this is in reference to the YouTube news that just came out.
If you’re using YouTube at all, chances are you got an email that came from them discussing changes in the user agreement between YouTube.
What they basically came out and said is that they have the ability to now get rid of you as long as they don’t find you commercially viable.
Now everyone’s asking, what’s this all mean?
Chances are, they’re not going to do anything with this yet, but they’re putting it in place so that they can knock somebody out who they, who isn’t getting enough views. In the long run, you gotta face it, YouTube is probably not going to be free.
This is a lesson that you could take way beyond YouTube and take across and actually beyond social media.
If you’ve got a really good deal with a third party, if you’re working with a third party in your business, chances are that good deal may not last forever. Chances are it’s going to go lame eventually.
Now, Dan Kennedy was referring mainly to people in the idea of whether you have employees, whether you have partners, whether you hire somebody to run your business for you or whatever.
Never think that you’re going to be able to depend on them forever.
It just won’t happen.
They all go lame.
It’s a term from his horse racing and the idea that that eventually horses run out. Eventually they’re done and they gotta be let go.
It’s the same thing with people and it’s the same thing with companies, because companies are based on people.
Eventually they’re going to let you down. They’re not going to perform like they once performed.
It’s just a fact of life that we all have to get through is that we’re all changing.
We’re all going to be different 10, 20 years from now.
If we’re lucky enough to still be alive, everything doesn’t necessarily get better. It just changes. It’s always different.
So you can’t depend on any one source for ever.
You can’t always depend on it.
Another example, I’m working with a, we were working with another company in my night time business where I also run a Brian J. Pombo & Associates and we were working with a supplier and it got to a point where the supplier got bought out because it wasn’t being well-run.
The supplier was bringing up that was coming into the relationship, they were doing business a whole lot differently from the original supplier. So we had to eventually go and look for another one.
It’s just one of those things, a lot of people got disappointed. A lot of people got blown out and said, Oh my gosh, how can I not deal with the same situation?
Why can’t we just have something don’t last forever?
They all go lame.
It’s just a matter of time. If you have that perspective than if somebody lasts, if a company lasts for you, if a good situation lasts for a good period of time, great, you’re ahead of the game.
That’s fabulous, but you always have to expect it to all fall apart. You always have to expect people to let you down. Not that you don’t expect the best from people, but you have to give them the ability to be human and companies are run by humans and eventually they’ll let you down.
If your get doing all your advertising through one medium like YouTube, you have to be ready to switch it up at some point.
You have to be willing to enter into your mind.
Another way of advertising, you have to have enough avenues available.
You’ve got to have your fishing pole and enough parts of the lake in order to really be secure in order to have the most security possible.
So think about this with your business, all the third party vendors that you deal with, all the different people that are providing you either advertising, marketing, any of the situations that you’re dependent on, how many of those are you only dependent on that one company, that one person.
What happens if, if the worst case scenario happens.
What happens when that person gets hit by a car?
You know what happens when that company gets bought out or somebody runs away with a whole bunch of the money and the whole thing folds you.
You just never know where things are when things are going to go wrong.
Don’t be dependent on any one person, any one company for your success.
Have it spread out, have it be diversified in that sense and I think you’ll be happy if you want to see how this can fit into your business and your business life and you want to get on the phone with me or on a video chat.
I’d love to talk with you. Go to BrianJPombo.com. That’s my name, Brian J. Pombo and you can go and click on the button that says Help Me To Grow My Business.
There’s an option there for us to be able to talk if you qualify.
Also, if you’re in the self-reliance field, meaning you have products and services, people will become more self reliant. I’d love to be able to talk with you and I’m offering a free session. What we call a dream business transformation over at DreamBizChat.com.
You can find that link in the description.
Go check it out.
Hopefully this was helpful to you. Love to see it tomorrow when we go over a whole other idea. Sometimes we’re hitting something more tactical.
Sometimes we talk about something a little more strategic, or we talk about hardcore principles, but come on back. We’ll talk about something tomorrow too.
So have a great night.
You have a good one. Get out there and let the magic happen.