Tag: DIY

Your Business: Convenient or Authentic?

Posted on by brianjpombo

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http://DreamBizChat.com

Is your business more convenient or authentic? Hi, I’m Brian Pombo welcome back to the Orange Office in Grants Pass Oregon. It’s been a very nice sunny Sunday here in Grants Pass.

I wanted to talk a little bit about convenience versus authenticity and neither one is necessarily the right way.

But it is something you have to think about to yourself as far as which side your business leans more towards because it’s going to define who you’re going to attract to your business.

And this really goes back to the movie The Founder. Have you seen this movie yet?

The Founder, with Michael Keaton came out a couple of years ago. It’s a all about Ray Crock. Not the inventor of McDonald’s, but the propagator of McDonald’s.

He made McDonald’s a worldwide name, by really taking franchising that had already begun under the McDonald brothers. But he expanded it way beyond their wildest dreams. And so we’re going to talk about that in a second.

But first I just wanted to let you know that if you are a business owner or an executive in the self-reliance field, meaning that you have products or services that help people to become more self reliant, maybe you even have a business story that encourages self reliance and it’s all wrapped up around your product and service.

If that’s the case, I want to implore you to go to DreamBizChat.com.

At DreamBizChat.com you can watch a quick video. It’s eight and a half minutes. It’s me telling you all about the dream business transformation and what takes part there. Now normally I charge a $600 or more for a strategy session of this type, but if you happen to fit within those parameters and you apply, you fill out the application and you qualify. Then we’d be happy to provide you a dream business transformation for absolutely free.

And the whole reason behind this is because I’m looking to find more business owners and executives in the self-reliance field and learning more about the industry and more about you and what makes you tick. Hopefully I can bring some value to you in a very short period of time. Go check that out.

So we’re going to talk about the founder. So the whole storyline is not necessarily, directly factual.

I relate this movie back to a lot of other business owner movies. If you’ve ever seen The Social Network, once again, not a super factual movie, but told a story.

Another one Wolf of Wall Street, even though that the author wrote the book and was involved with the movie, a lot of the facts weren’t really dead on throughout the movie. But if you can get the overall storyline, if you can get the benefits behind the storyline, it doesn’t matter how true it is.

It’s more about the principles that are contained. And I think all of those movies are very similar to The Founder.

It’s one of those that where you see a person who’s really desperate in the very beginning and kind of go through a transformation and you could tell that the people that made the movie are trying to paint him in a certain light and they’re trying to paint the McDonald brothers in another certain light.

I don’t know how true that is. It’s not important. What’s important is, are the principles of business contained within the movie.

One of the things that they show is really a period of time that has, we’ve gone past now we’re actually in a post convenient society in a sense when it comes to business. So you take it back, it’s around 1954, 1955 when….well Ray Crock opened his first McDonald’s in 1955. The whole storyline, and this isn’t ruining anything, but the whole storyline is he comes across the McDonald brothers who have this amazing system that they’ve built to be able to produce really fast food and fast food was not as common then hardly at all.

It was not as common then as it was now. It is now. And they had a focus on quality, a focus on consistency and a focus on system that allowed their stores to pretty much eventually be ran by teenagers full time.

Which was an amazing feat if you actually look at what they were able to do at that time that nowadays McDonald’s isn’t necessarily known for quality, but at that time they were, they were known for a very quality, consistent, inexpensive meal that you could have a very quickly.

It didn’t have the drive through at that point, but they had a drive up area where you can go up to the window and there’d be lines of people waiting to get a McDonald’s burger.

So it’s worth seeing the movie because they go through a lot of the process. And I believe a lot of that’s factual and it’s pretty interesting to see the brilliance behind the convenience of McDonald’s and how that led to the fast food, the fast food movement, and really the fast food nation.

Our entire culture has been shaped by this convenience by making things easier on us. And I don’t think that’s a bad thing. I think it’s great that things have been made easier and easier for people.

The problem is sometimes they will get too far and you end up making people fat, lazy, all the other things that we associate, the negatives that we associate with a fast food nation with this idea that we have to have everything quick. We have to have it now. It’s gotta be right there in your face. And we’re still in that era to an extent.

But there’s been a backlash.

I saw it pretty often over, going to the Mother Earth News Fair, which I had spoken of a couple of weeks ago. Went to the Mother Earth News Fair in Albany, Oregon and they really demonize that whole culture. A lot of the speakers, it was a constant thing where they talked about, you know, you have everybody go into McDonald’s and doing this and doing that.

So they’ve had a backlash to convenience and the backlash is what I’d call authenticity. They are looking for authentic things. They’re looking for authentic foods.

So you have people running to organic or you know, any of the buzz words that you know of that are associated with authentic. Authentic, All Natural, you know, weather all these things are true or not.

People are running to authenticity versus convenience.

It doesn’t happen across the board in a lot of places. We’re seeing things becoming more and more convenient. look at Amazon.com, look at all the ways that we’re able to get things delivered to us on a regular basis now as quickly as possible.

You got to step back and take a look at your business. Are you playing more toward the authentic side of things or toward the convenience side of things?

I don’t think either one’s wrong. I’m just wanting to be very clear. I’m not taking a position here, but you have to realize these trends and how they play out. People are not necessarily for the most convenient option anymore.

Oftentimes they’ll pay a lot more for something that may take more to do and may may not be as easy to get, but it has that authentic quality and people go for things.

Yeah, hi Joe, How’s it going? Joe says, they aren’t so quick anymore. It’s true everything starts out super convenient and it doesn’t necessarily stay there. Well, that’s all I got for today. Don’t forget to go to DreamBizChat.com, oh no, it’s upside down.

DreamBizChat.com go and check that out and tomorrow we are going to be talking more about a lesson from The Founder. The movie, The Founder, and see you then. In the meantime, get out there and let the magic happen.

Self Reliant Customers Suck

Posted on by brianjpombo

Podcast: Play in new window | Download

http://DreamBizChat.com

Self reliant customers suck. Hi I’m Brian Pombo welcome back to the Orange Office in Grants Pass, Oregon.

Today we are going to be discussing your choice of an ideal client and why that matters and all the repercussions that come from that and we’re going to be dealing with that by first.

Looking at my ideal client and we’ll talk a little bit about that in a minute. If you happen to be a self-reliant before I completely tear you down, I want to at least pitch you on something.

If you happen to be a business owner or an executive that’s in the self-reliant field, meaning you have a products services that help people to become more self reliant, then you’re somebody I’d like to talk to.

Go to DreamBizChat.com. You can watch a quick eight and a half minute video and where I discussed the dream business transformation.

Go check it out. Tell me what you think. Fill out the application if you think you qualify and we’ll let you know whether you can get a free dream business transformation, which normally costs $600 and above. So self-reliance.

Let’s talk a little bit about that space because it’s something I’ve been working in for a little while now.

I’ve been talking with a lot of people in that space. We interview people on a regular basis over. I had a offthegridbiz.com which is the podcast where we interview both business owners and experts within the field of self reliance. And it’s all about do it yourself.

It’s all about it attracts a certain, if it’s not an introverted individual, it attracts the introverted side of people because it’s all about doing things on your own, keeping everyone else out of your business, getting off the grid sometimes actually when it comes to getting off the electrical grid or just being less dependent on other people, here’s why this sucks as a person that is trying to help these business owners to be able to go a little bit further.

It sucks because if you already come from that aspect, you want to do everything on your own. You don’t want to take anyone else’s advice, you’re not looking for any help on anything and so there’s always a a, a kind of a guard up and you could probably see it in yourself.

If you are in the self-reliance field and you enjoy what you’re working in and you enjoy the concepts of self-reliance, you could probably see in yourself that you just want to do things on your own. You just don’t want to have any outside interference. And that’s very, very common and it’s completely understandable.

Let me tell you why you need some help and not necessarily from me. You’re always going to need other people to depend on. You can go and watch my video self reliance’s fake to talk about that. Talks about some of the misnomers that come with the concept of self-reliance.

So you’re always going to need other people and it’s not necessarily someone to come in and help you tell you what to do. What you need to do is find somebody that can help keep you organized, that can help keep you in going in the right direction.

You need to have people that um, expand who you already are, don’t detract or take away from what you already are. Don’t detract or take away from what you’re already providing via products or services.

You need to have people that magnify what you are and what you’re about. That’s what you should look for when you’re looking for any type of help. Whether you’re talking about hiring employees, whether you’re talking about hiring a consultant, whether you’re talking about hiring vendors, find people that magnify what you already project.

Get to know them. Find out more about them before you ever put any money down.

One of the reasons why I put out these videos and support people to be able to get to know me the and hopefully be able to trust me a little bit and kind of see where I’m coming from. If I don’t Gel with you, you shouldn’t be reaching out to me. You sure?

You certainly should not go to DreamBizChat.com. Don’t go there. The link is in the description. Don’t go there. If you don’t feel like we’d be a good fit together or that I’d be able to help you in your current situation.

But here’s how you bring it back to you. How you bring this whole thing back. When you’re sitting back and you’re looking at your ideal client, what are the highs and lows?

What are the reasons why I continue to work with self-reliant clients is because I really enjoy the area and when I find somebody that I can connect with and we can get past that barrier of wanting to do it all on your own, when we can do that, then everything gets better and we have a 10 times better relationship than otherwise.

So think about your ideal client. Think about the person that is most likely to buy your product, most likely to take part in your services.

What are the goods and the bad’s that come along with that person and how can you get around the bad’s and get directly to the goods as soon as possible? How do you gain their trust?

In the long run. Just a quick thought, something to kind of go back and thinking about your market. When we’re talking about really focusing in on the WHO, on who you’re providing your what to. When you’re thinking about that, really think about the long-term effects and interview them. Get to know them.

One of the things I started on a podcast is just for me to be able to get to know the marketplace more. One of the reasons why I have dream Biz chat.com is so that I can get to know people in this field a lot better and so go and do the same.

Do whatever you can to get around these people, go to events, go to whatever you need to do to get in front of your ideal customer and interview them and get to know them and see if there’s, see if there’s going to be a long-term thing that you can create.

There’s no reason to go into business or to build something out if it isn’t long-term. If you can’t see it really lasting and you can’t see yourself really connecting with your customer, there’s no reason to go for that. You’re just, you’re just signing up for misery otherwise, I mean, right. So tomorrow we’re going to be talking about another example of something you’ve got to pay attention to when you’re putting a frame around your product or service, when you’re starting to define it and starting to talk about the real benefit to the customer, what should you be care of?

Whether it’s convenient or not. Does convenience mean what it used to mean? We’re going to talk a little bit about the movie, the founder, the, the one all about Ray Crock, who, who is famous for making McDonald’s what McDonald’s is today?

Is convenience what it always has been, or is it starting to go backwards? It’s great question. We’re gonna answer that. Dig Right into it tomorrow. In the meantime, get out there and let the magic happen.