Tag: Amazon Catalog

Are You Using Nostalgia? 👴

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Direct Mail, Catalogs, Amazon and Christmas lists from kids. Oh, and some thoughts on using nostalgia in your business.

Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

Transcription

Are you using nostalgia?

Hi, I’m Brian Pombo. Welcome back to Brian J. Pombo Live.

Today I wanted to talk about something I got in the mail. This if you have not seen one yet, is an Amazon.com Christmas catalog made specifically for kids.

At least it appears to be. It’s all it’s all kids toys and so forth.

As soon as I got it, it very much reminded me of something from my past. And it’s not accident. I can almost guarantee you it is not accident, even if it was accidental once they would have figured it out by now. Because I’ve heard many people say the same thing about this is depending on where you grew up, and then in the people you had in your family and everything, I had a grandmother still have a grandmother, who, but at the time when we were kids, she would get the Sears catalogs delivered.

I believe she had Sears and JC Penney’s, and they always had the toy version of it, or they had a toy section in the back of it. I believe it was in the back where all the toys were at.

And she said, Okay, go through this and circle everything that you want and market either with your color or is me and my sister were the two oldest grandchildren at the time, or the only grandchildren at the time.

She’d say, market with a B for Brian or a J for Julie, and or with our specific color, we’re using a highlighter or something like that. And then I’ll know that that’s what you want.

And it’s pretty easy to tell which ones the girl wanted. And the boy wanted in most cases, especially back then, that things were things were a little more distinct back then when it came to catalog toys.

But it was all the same stuff that you’d find in the stores or anything else. But it’s not necessarily that she ordered it from Sears, although most of the time she did, I think.

But that enjoyed that was more exciting than Christmas itself. It’s a pre made Christmas list. You’ve got all the toys, right sitting stuff you never knew even existed. And you’re sitting there, oh, I want that, oh, I want that.

And just the anticipation was huge.

Amazon’s jumped on this bandwagon. And there’s a whole lot of interesting things. If you’ve I believe I’ve brought this up last year, when they came out with one. And I think this may go to prime users. But I let me know if it went to you also, this is current resident.

So I think they’re going pretty far and wide with this and it’s all kid stuff. It’s all toys, action figures, dolls, games, you know, all the Hot Wheels and all that stuff.

My kids were going nuts. As soon as they saw that it was here. And I said, No dad gets to use it first for tonight’s video and then then they can go through it and tear it up.

And it’s even got, it’s pretty clever. They’ve got like stickers and stuff that you can take and put on the different pages or use to, you know, graffiti your household, which is what happens in my house.

And, you know, all ages are really young, young type and everything. So that’s the style job. This isn’t for the kids. Yes, it’s for the kids. But it’s also for the parents that went through that era, where we would circle things in a catalog.

It’s a paper catalog in a time of digital marketing. Don’t forget that Amazon is one of the top dogs out there. And they are putting out paper catalogs, in mass.

They’re sending these things out there. They have to work. Okay, so one thing, don’t ever forget that direct mail still exists and still works. Don’t ever forget that paper catalogs still exist and they still work.

There’s a number of large e-commerce companies that put out paper catalogs that swear by them. And if you’re doing it to your buyers, you’re going to get a good response off of it almost guaranteed.

Having a physical item, in addition to what you’re offering digitally, makes a huge difference. And if you’re able to tap into nostalgia, tap into what families are already into traditions that are already there into holidays and so forth that are already built in nostalgia, they’re already stuck in our heads and you go with use that to your profit, hey, more power to you.

That’s what these guys are doing. Just realize they’re doing it to you too.

And that if you want to communicate with people, you got to get past the conversation going on in their head and sometimes that conversation is, 20, 40 years old.

So consider that when reaching out and using marketing of all types. Physical print still works, and it works through snail mail. So just a quick idea.

If you’re looking for kind of larger, that’s a tactic really, that’s really a conversation of tactics. But if you’re looking for larger strategies that you could use in your business, let’s talk about ways you could defeat Amazon ways that you can survive even being the little guy.

9 Ways to Amazon-Proof Your Business. This book right here, 9 Ways to Amazon-Proof Your Business, is a new book. You go get a free copy at AmazonProofBook.com. We’ll be back here tomorrow night. In the meantime, get out there and let the magic happen.

Is Physical Print Dead?

Posted on by brianjpombo

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http://DreamBizChat.com

Is physical print dead?

Hi, I’m Brian Pombo wcome back to Brian J. Pombo Live. Tonight, coming to you live from Tracy, California.

I’m here hanging out at my dad’s house and I came across this, not sure if you can see that, it says Play Together.

This is an Amazon.com paper catalog.

If print is dead then what is this?

We’ll get to that in a second. Hey, if you think about this whole concept and this debate that goes on about whether print is dying or not, physical print specifically.

Then you just have to look at just this last season and….Hey Joe, I could see Joe’s watching tonight, just this last season. All the books, that some place like Amazon.com physical books, physical books that people purchase that they get delivered to their home.

So I’ve got, this is my Kindle Fire, right? Kindle Fire. I can read just about any book that’s out there nowadays. You can get one of them, you can get beamed over to this, this is hooked up online. Simple little thing. I bought this for, I believe it was on sale for 30 bucks at the time. Right now you can get the same one on Amazon, 50 bucks when it’s not on sale.

You can get just about any book out there, download it onto here. You could read it anywhere on the size, font level, everything else that you want. You can, if I get tired of reading it, I could just turn the reader on and it will audibly read it to me out loud. I can highlight, do everything I want in it. Just about every version is cheaper than the physical version that’s out there.

So why hasn’t this completely taken off?

Why isn’t everybody doing all of their reading on their phones or on their tablets, on their computers?

It’s because physical print isn’t dead.

It’s because people still appreciate having some paper in their hands. They still appreciate being able to flip through something now. Maybe that’ll change in the future. Right now it hasn’t changed that yet. Yes. Things like this make competition.

Whereas physical print didn’t have competition before, but it doesn’t change things in the sense that physical print just dies. Just rolls over. No, it just has competition now.

So let’s look at this.

This is a catalog, a toy catalog from Amazon.com. Okay. And my kid loves this. My oldest kid Tyler just loves to flip through. When I was a kid, my grandmother would give us the JC Penney’s Christmas catalog, which had all the toys in it. We’d flip to the section with the toys and she said, circle the things that you want for Christmas. That was like the greatest thing in the world. We’d sit there and we’d look into it and we look at all these toys and it’s got a lot more physical, you know, here it is, the ooze in saliva and stuff and you got kids playing with it.

I don’t know if you could see that there. Sorry. It’s reverse on my side. So it’s kinda tough to tell what you could see, what I could say.

But there’s something more dynamic about having it on paper and being able to flip back and forth easily instead of just flat on a screen. It’s still flat, but it’s flat in a different way.

It’s a strange thing, this physical phenomena, these things still work. People still like ordering through catalogs.

My dad also has a huge pile of catalogs from all these famous places that you all know that anybody can go online and order anything that way, but for some reason, here’s a completely digital company, Amazon.com they sell digital box and everything else, they do everything they can do digitally.

They’re trying to encourage people that way and they still go out and print a paper catalog and send it out to their Prime users.

I think this was for Amazon Prime users still happening.

So that goes back to you and your business. Are you sending something physical out to your customers or prospective customers?

Are you sending out physical mail, physical catalogs, something physical that they can feel in their hands?

It’s something to consider this next year when we’re talking about new year’s resolutions like we have for the last handful of of videos.

This is another thing to think about as you’re going into the new year and where you’re taking your business from here on out. Don’t get too narrow focused, broaden the horizons if you do mainly online stuff, look at doing offline stuff.

If you do mainly on offline stuff, think of doing more online stuff.

Just broaden your horizons a little bit more and I think you’ll be happy with the results if you’d like to be able to work with me and be able to see how I can help your company be able to go from where it’s at to where you want to be at a higher level.

Then go to DreamBizChat.com. Especially if you’re in the self reliance field.

Go to DreamBizChat.com the link is in the description. Go check out the video I have there.

I think you’ll be impressed with what you see. And Joe saying, I remember as kids we couldn’t wait for Christmas. Catalogs come in the mail. They absolutely right.

I mean, me and Joe are only in our early forties and we can remember that it wasn’t that long ago and it still exists. Don’t be so quick to switch things.

You should always try new things, but don’t be so quick to throw away the old things.

The old things become new again over and over and over again. It’s a constant cycle. Have a great night. In the meantime, get out there and let the magic happen.