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Brian offers some tips when using lump mail.
Transcription
The problem with trash can mailers.
Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.
Today, I want to discuss trashcan mailers.
What is a trashcan mailer?
Well, this is a plastic trash can that comes in multiple colors, you could find these in plastic, you could find them in metal.
There’s a bunch of different designs out there.
This was a common one, this was part of a mailer that we sent out for one of our clients.
And this is an interesting story because the whole point, the reason why you do a mailer like this. And it’s literally sent out just like this, okay, you put your letter on the inside, anything that you’re going to be mailing on the inside.
You tape this thing up and you get a fix onto here, the address, return address and postage, and you mail it as is, you know, as long as it’s you can’t open it and everything.
They do work.
That what’s the point of doing something like this, the point of doing something like this, it’s to, is to get gain attention.
If you really want to be seen, no one is going to ignore a hot pink trash can coming their way, whether it’s showing up at their place of business or at their home, people are going to open this.
The toughest thing with any form of physical direct mail is getting people to open it.
So you do something like this, it makes a big deal. here’s the only issue I found with them.
It really depends on where you’re at, and how well, you know, the postal system in your area. In the area that we were at, when we mailed these, we had quite a few going out all at the same time we sent them, we brought them all in in one large, large amount.
We did, I was being very careful and I tested it.
So I had a couple of them going to the location specifically just to test and make sure they arrived on one piece and everything else.
Those pieces never arrived at the test locations. Not only that, we never received a single response.
It was a deal on a response that was really, really should have gotten some attention got zero attention, the people that we were able to call on ask they had not received one. So you need to follow up. That’s interesting.
It’s an important thing for any direct mail campaign, that you have some type of follow-up. So that you’re making sure make sure you have tests sites and test people that you could send it to it just so you know what’s making it there.
Stuff like this annoy the heck out of certain people in the mail industry.
I am quite certain that they took our large load of little daily bobs and they put them all in the trash or put them all in storage somewhere every once in a while. I don’t know if you’ve heard these stories where they find large amounts of undelivered mail.
For years and years and years this happens. This is just part of that, you know, I know, most of the postal industry doesn’t function this way.
Most of the time, the things you send out are going to get sent out but on occasion, when you’re trying something a little bit different.
Make sure that it actually makes it there other than that, these are great little things that you can’t throw them away.
It’s a great big plastic garbage kit is hilarious to have sitting on your desk or whatever. So it’s a way to get attention and there’s a lot of great ways to get attention through that process.
They call you know, Lumpy mail or 3d mail. And so you want to look into it if you haven’t looked into it before just for ideas for creativity sake, it’s worth looking into. My favorite people are over at 3d Mail results. Travis Lee and his company, go check them out at 3dmailresults.com.
If you’re wanting to really have a reason to send email out, go check out my book, 9 Ways to Amazon-Proof Your Business how to make yourself completely different so that the competition can’t stop you even if that competition is amazon.com.
Go to AmazonProofBook.com to get a free copy of my book. You can download it right away or you can go pick up the hardcopy wherever books are sold.
That’s all I’ve got for tonight. You have a good one. We’ll be back tomorrow.
In the meantime, get out there and let the magic happen.