Brian J. Pombo Live – Podcast

Brian J. Pombo

Business Strategist & Marketing Coach

The One Irreplaceable Ingredient to Grow A Business!

What is the one irreplaceable ingredient to grow a business?

The offer
While this may seem like common sense, Brian explains why it's more of a problem than one might think.
are you making it clear enough, often enough, specific enough?
are you just promoting a brand name and not making a real offer at all?
In marketing circles it's called a call-to-action or CTA for short
you've got to tell somebody (the audience) what you want them to do, that's the offer or call-to-action.

Advertising #Marketing #MarketMessageMedia #SelfReliance #BusinessOwner #TheUltmateMarketingPlan #DanKennedy

Dan Kennedy's definition of Marketing from his book, The Ultimate Marketing Plan

"Getting the right message to the right people via the right media and methods effectively, efficiently and profitably"

3 Steps

Market - The who - who you are trying to reach.

Message - Usually what you are trying to get them to do, or get across to them.

Media - The method by which you are reaching your audience.

Most people pay attention to the message or the media first, when they should be paying attention to the market first.
It's all about the who
Then you create a message that speaks to them in their language.
That will help you define which media to go after and which media you might want to stay away from.

Fidget Spinners & Tactical Distractions In Business

A talk about fidget spinners and how they relate back to distraction in your business.
Brian talks about how not all companies made money that decided to jump on the fidget spinner bandwagon back in 2017.
Some people did make millions of dollars on fidget spinners, but most didn't make any money at all.
As it relates back to business, people can also get caught up in tactical distracts and place too much time and attention to them.

How Do You Handle This / Playing The Long-Game

You've got to focus first on the long-term strategy of what you are trying to accomplish in your business.
what do you want your company to end up looking like, what will it end up being?
Anytime you looking for something you want to achieve you've got to step back and look at the big picture of where you want to go.
Then you narrow things down to a long-term strategy, a long-term plan to help you get to your destination.
After that, you look at the tactics you believe are necessary to help you along the way.
And tactics can always be changing.
Today it could be podcasting, tomorrow it could be something that doesn't even exist yet.

For more on Brian's podcast go to - https://offthegridbiz.com/

Brian's Benefits From Podcasting

A way to get to know other people
Could be peers in your industry, or possibly a group of people you want to get to know better.
Also helps promote those that are taking time to talk with you.

Is Podcasting Right for you?

You've got to find out why you would do it.
This is important, in-part because it's not the easiest thing in the world to do.
You'll likely have a learning curve to get them recorded, edited and published.
Are you looking to promote yourself or your business?
Possibly to promote a specific aspect of what your business has to offer?
Will you be making offers on the podcast?
Is it going to be entertaining? Why should people listen?
Don't start until you know your reason why.

Benefits To Podcasting

While you may not have a lot of followers to startâ€¦
As the podcast picks up in popularity, people will go back and "binge listen" to old podcasts.
- Kind of like how people watch TV shows on Netflix, Hulu and HBO for example.
To host the show it's relatively cheap to do.