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Two things you need to grow your successful business.
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Welcome back. We are here in Grants Pass Oregon and today we’re going to be talking about the two things you need to grow your successful business beyond where it currently is. Take it to the entirely new next level and these two things don’t come from me.
They come from a guy named Gary Bencivenga. He is a famous world famous copywriter, he’s made a living at writing really good advertising copy, really amazing, sold millions and millions of millions worth of products through the years.
I believe he’s, for the most part, retired now, but you could still find a lot of his material out there.
One of the things he put out years ago was something called marketing bullets. And these are a number of articles that he wrote about specific marketing principles. And one of them we’re talking about today is bullet number 29. You can find them, they’re all for free out there or over on marketingbullets.com and I recommend reading everything that Gary Bencivenga has put out through the years. It’s amazing stuff. Really good.
It all applies back to sales, but sales applies to anything have you do with business, which is why we’re talking about it here.
Two things he mentions in this, in this specific article, this bullet number 29, and the two things we’re going to be talking about today is the two things that he sees are necessary for success of all copywriters.
In reality, it’s necessary for success in anybody that’s growing a business.
And even if you’ve had a successful business up until now, chances are if you’re not able to go any further, there’s these two things. One of these two things is getting in your way or both. And we’re going to just go touch on them real quick today.
Tomorrow I want to talk about the rest of his article, which we’ll get more into that tomorrow.
But first I want to go over these two things.
The first thing you have to have, which is the first thing everyone always focuses on is the mastery of your craft.
So whatever it is that you’re attempting to get out there to sell more of, maybe it’s a service, maybe it’s a product. Either way, if you’re looking again at out there, you’ve got to really be a master of whatever it is you’re trying to get out there.
You have to really know what you’re doing, what you’re providing for the end customer and really know it as well as possible. And that’s something that really never ends.
You’re always going to be learning more and more and more on how to go about doing that. That’s the first main thing.
We almost always focus on that.
But the second thing that oftentimes is missing are the list of complete success principles. Not meaning that you need to have the list, you need to have a strong mastery and grasp of success principles.
And if you’re ever in a position where you feel like your growth is being stifled, it’s very simply because you aren’t paying close enough attention to one of those success principles.
It could be time management, it could be personal discipline, it could be all these different things that you hear talked about individually. But you have to have a really strong knowledge and a growing relationship with those success principles.
You’ve got to know them better and better. You may not have emphasized each piece of those things into your business. Even if you’re not good at any one of them, you need to at least know that there, know about them, know that they’re necessary, and be able to identify it in somebody else. Someone else’s grasp of one of those principles so that your business can continue growing.
These are very big, broad concepts that we’re talking about today, but we’re going to go into a little bit more detailed tomorrow when we discussed the rest of that article. Bullet number 29 of barriers. His name is because it’s late here in Oregon.
Gary Bencivenga’s marketing bullets, great stuff.
Like I said, you could always check those out. Also, go to DreamBizChat.com. That’s all it for tonight. We’ll see you back here tomorrow. You have a great night. Get out there and let the magic happen.