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Are you making offers on platforms that your ideal prospects hangout on?
Transcription
What offer have you made on Facebook today?
Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.
Why such a specific question?
The question is specific because I wanted a specific answer. In most cases, I’m willing to bet that you didn’t make an offer on Facebook today.
Why do I pick out Facebook?
Facebook’s just one example. You’ve got all the different social media platforms out there. Chances are your market, the people you’re trying to sell your products services, your vision to they’re on Facebook, chances are they are they really are.
Because if there’s enough age groups there, then there’s enough of all of them there.
And you can find out who they are pretty simply by going through their ad platform. Even if you don’t buy any ads, you can do a search and find out what type of people reside on Facebook and chances are they’re there.
This isn’t a pitch for Facebook, I’m saying what ever. The platform is I’m using Facebook as an example. But you’ve got all these platforms out there that you can be offering commercials for free out there.
This is without sending a advertising out you just throwing it out there. Even if there’s not a whole lot of focus as to who’s actually seeing it and everything else.
Did you make an offer on Facebook today?
And you say, well, Brian, did you make an offer on Facebook tonight?
Why did I do it every day. Very rarely do I have a video that’s right here where I am not making an offer. In every podcast that I put out. Every audio podcast I put out not just for Brian J. Pombo Live that you’re either watching or listening to right now.
But my other two podcasts that are currently up, Grants Pass VIP and The Off The Grid Biz Podcast, both of those have advertisements on every one, I’m making at least one offer per podcast. And those are up 24/7 on each of their networks.
Along with being posted over on Facebook along with being posted on all the other major social media companies and a lot of minor ones.
With a lot of the emerging ones, we’re always testing them out and putting things out there.
And with great thanks and help from the person that makes it all happen, which is my podcast producer Sean E Douglas, an amazing person.
But this is all about making the offer the simplest concept, it’s just making that initial connection and offering something for something else.
All I’m offering right now is a free book, a free book with that free book. See, I’ll tell you how this works. I offer this free book it’s my, 9 Ways to Amazon-Proof Your Business.
In fact, chapter six is all about making the offer, right?
So you can get this book, you can get a digital copy for free at AmazonProofBook.com.
Now how does that help me it is an offer is not an offer for money. It’s an offer for an email address, you go you give me your email address, and I will give you a chance to do well I’ll give you the book.
And I’ll give you a chance for a couple other things. When I get I’m also going to make you an offer. After after you get the digital version, I’m going to make you an offer for a physical version, along with the physical version is going to come an audio version, which is coming out very soon.
So we’ve got an audio version, we got a physical version all for i think it’s for $20 right now. Not only that, I’ll plug you in and off and give you a free give you a free strategy session, which is which currently is going on the website for 627, I believe is what we charge for an initial strategy session.
You’re getting all that for $20. But if nothing else, you walk away with a free digital copy of my book. So what’s that do?
It’s an offer, it’s something, is it the best offer in the world? No.
Are we reaching all the people that we should be reaching? No, absolutely not.
If I was buying more advertising and everything else, I’d be reaching a lot more people and reaching the people that I need to go after. That’s another story.
The question is, are you making an offer more often?
That’s what needs to happen. It doesn’t need to be on Facebook, but it needs to be somewhere and needs to be consistent.
I don’t care if you take the same video and post it every single day. I do a different video and then take that off audio and post it to podcast.
I do that on a daily basis, along with my semi monthly or whatever other podcasts that go out, along with everything else that I put out there.
But you should be offering more often is the only way that you’re going to start the relationship with people is by giving them a chance to be able to move in your direction. If they’re not moving in your direction.
They’re moving away from you. Guaranteed. It’s just not going to happen. There’s too much distraction, right?
Too much distraction, people are just pulled away in a million different directions. You got to let them come towards you. They’ve got to start that process.
That’s how you engage with people. That’s how you create a community. That’s what it’s all about. That’s how you create long term business is through relationships.
So I talked about being relationship Reliant. That’s all I got for tonight. We’ll be back here tomorrow night. So subscribe, follow, do whatever you need to do wherever you’re at. And in the meantime, get out there and let the magic happen.