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Why consistent content marketing is a great tool to remind others that you and your services exist.

Transcription

Content marketing is a great reminder.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I get this all the time. But the more active I am, the more out there I am and the more people I talk to, the more people I realize watch or listen to this show on a semi-regular basis.

So nobody listens to every episode.

I mean, that’s pretty close to a given every once in a while, you may have someone that gets obsessed for a little while and they’ll go through and they’ll binge a whole bunch.

But for me, in my circumstances, I found that most people catch it every once in a while.

Because I’m available in so many different places, that makes it easy to do. And so I’ll show up in their Facebook feed or LinkedIn, or YouTube or what have you.

If you’re going to get into content marketing, you want to be in a whole lot of places, and you want to do it semi consistently.

You want to be there on a regular basis, you remind people you exist.

You remind people that you may do something that they’re interested in finding out more about or your mind people that they need to call you up or to or send you an email.

There’s such a value in that, it’s unbelievable.

Every once in a while I’ll hit on an episode, that’s usually something off the wall. It’s usually not something that people are searching for, or people are necessarily thinking directly about.

But then I’ll have a whole bunch of people come back to me and say, I really liked that episode.

I had a couple of episodes last week that had that effect where I had people coming out of the blue, saying, “Boy, I really like what you said there. It reminded me I need to get back together with you and reminded me that we need to talk or whatever.”

You might find yourself in that camp. If you’re watching this, listen to this, and this isn’t your first time. It’s a reminder for you, it’s a reminder of the things that we talk about on a regular basis.

Maybe me talking about content marketing, remind me about how you got to get that going for your business or your organization or what have you.

I’ll be having a book that is specifically focused on content marketing, and whether it’s really good for you or not, because it’s not right for everybody, it takes a lot of time, it takes a lot of effort takes a lot of energy.

The real question is, is that going to pay off for you or not?

Well, another way you could find out is go check out this book, this is kind of the intro book, this is, 9 Ways to Amazon-Proof Your Business.

I talk about it on every show but you can go get a copy over at Amazon.com or anywhere that you buy books. You can also download a free copy at AmazonProofBook.com.

That’s how I am able to keep this thing going.

One is because I keep reminding people that I that I’m here that I’m available that we should talk, and also reminding people of my book over and over again.

If they have a copy that reminds them to go and read it. So all these old things help. It’s all pieces of things that all add into overall marketing. But it adds to overall networking.

It’s the concept if you’re if you’re wanting to be out there and be known and wanting to stand out from the rest, you got to have that consistency, consistency creates that reminder effect.

So hopefully this is helpful to you. Just a quick little reminder for you that content marketing is a reminder.

And it goes both ways. I get the same effect from other people where someone I haven’t thought about for a long time shows up in my timeline and my Instagram or wherever and I’m like oh yeah, I gotta give so and so a call.

Oh, yeah, I wonder what they’re doing now. That type of thing. It’s very cool.

That’s all I got for tonight. I’ll see you tomorrow.

In the meantime, get out there and let the magic happen.