Tag: System Based

Are Systems Necessary In Business? 💼

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Brian talks about his second of three pillars at BrianJPombo.com called, System Based.

Transcription

Are systems necessary in business?

Hi, I’m Brian Pombo. Welcome back to Brian J. Pombo Live.

Kind of a silly question if you’ve been involved in business at any point, especially managing running a business, starting a business owning a business. There’s such importance to systems but I think one of my favorite new ways of describing it.

I found in this book and this isn’t a book review, but I wanted to mention this one part. If I haven’t before, there’s one part in this book, the four disciplines to the excellence of execution by these three gentlemen here.

For one thing, very good book. And we’ll get into that another time but I wanted to discuss this section, this is, this is gonna be probably the first chapter when they’re discussing the whirlwind. And they talk about this throughout the book, but I love the term, the whirlwind. It’s all one-word whirlwind.

Just listen to this part here, it’s the real enemy of execution is your day job. We call it the whirlwind, it’s the massive amount of energy that’s necessary just to keep your operation going on a day-to-day basis.

Ironically, it’s also the thing that makes it so hard to execute anything new, the whirlwind robs you the focus required to move your team forward.

So that and they go on to explain that it’s a necessity, it’s a thing that has to happen.

There are parts and old businesses that are ongoing and those ongoing pieces of any form of business, in the end, you will have different sectors throughout your entire business, no matter how large or small your business, there are sectors that have to have system attached to them.

They work rather mechanically, now, for your business to really grow and be a real living thing, they have to move beyond just the Cyst Symptoms, systems. But you need the systems, you need the systems to allow the room to be able to expand and move on and imagine and grow into new things.

Oftentimes business owners and anybody that’s managing a business will put too much pressure on employees, and the other people involved in the business, to not only do what they’re currently doing, but also to do more of things that they are new, and to constantly be adding new things without having enough structure. To make the old things predictable.

There are certain parts that have to keep moving no matter what in all businesses, as long as you’re bringing in money, there are pieces that have to keep moving, and obviously the most that you could pull humans out of that equation.

So whether you have actual physical mechanics, or software, virtual mechanics, that, that help run things, the machines behind things, the more you could have them take on the whirlwind, take and systemize them a computer program is a system if you think about it, it’s it has a has a very predictable mathematical way of functioning. And it either produces what you want on the other end, or it doesn’t.

If it doesn’t, you got to get in there and tweak it to make it do what it’s supposed to do. It’s a way of thinking of anything, but it’s a machine. And there’s nothing wrong with having certain people fill in the parts of that machine where necessary.

But in the long run, you want to do your best to remove people out of the mechanics of business and allow them to be human and grow a little bit further beyond that, when when it’s necessary. And when they have the right. Cognitive ability and so forth.

The system is what makes it all growth possible. So you would not have had, and the classic thing that people always play back to as McDonald’s. Because here you have a system that it actually works best when you have the least educated people in charge.

The least knowledgeable people, the least experienced people in charge of running the whole thing. And going from top to bottom. Everything is built to have predictability and to be done at the lowest IQ level possible.

That’s not a hit on anybody that’s working at McDonald’s. It’s just a fact. They made it to where it can be done very simply by most people and Because of that, it functions and continues to function now, does it produce a high-quality product?

Does it make our world a better place?

I’m not going to get into that right now. That does not necessarily do it produces profit for everybody involved, which is not just the home Corporation, but 1000s 1000s upon 1000s of business owners across the world, who own franchises that produce a profit for them all because of the system.

There’s a system to franchising, there’s a system with the real estate, and so forth.

If you’ve seen the founder, you get a little taste of, of some of the magic behind the scenes as far as McDonald’s goes. But there’s all there’s that system that runs the day to day. Especially when a large company lacks system, their chaes, either it’s because the system has not been applied. Or a system just is not is not functioning properly and no one has gone in to fix it.

The software is broken system is a major part of growth in business and when a business staggers, it’s because they’re not being system based. Now sis, being system-based is a huge part of what I work on.

When I’m when I’m looking at purchasing a business looking at helping someone sell a business or looking at, you know, going in and making, you know, changing the whole dynamics of a business when I’m partnering up with a business to take it one step further.

There’s usually an issue with system in the way, there’s usually something that isn’t being systemized or needs to be systemized or that’s the same thing, that there’s there could be a place where there is already a system but the system is broken.

And that’s when you got to go in and fix it. But you got to know what you’re looking for. So the important thing is to know what’s needed.

Then from there, watch for the pieces that need to be systemized and the pieces that need to be made more organic, so to speak and growing system needs to have stability system-basedh it. That’s what being system based is all about.

Oftentimes, really new companies don’t fully comprehend the power of system. And if you’ve got an entrepreneur that’s in charge, they are going to fight system, every Chancellor every step of the way.

It’s dangerous, it’s dangerous, not because they’re an entrepreneur, and that they fight systems. And we’ve talked about that earlier, that’s necessary, but that you need systems in order for them to be able to continue growing. It’s this crazy paradox that comes along. It’s a paradox of life. But it’s also becomes crystal clear as you’re growing a business, that you need things to have structure.

You also need somebody that knows how to destroy the structure, and you need them pointed in opposite directions so that a business can grow and function properly. Hopefully that makes sense.

Yeah, this why it’s one of the three pillars of BrianJPombo.com. First one being relationship reliant. Second one being system-based. And the third one we’re going to talk about tomorrow. Before we get there, go check out my book, 9 Ways to Amazon-Proof Your Business.

Because of this, this allows a person to be able to grow outward and to be able to instill new systems that make you competition proof. So it has a creative into it in the very beginning. And then you can build systems on what we’re talking about here. In fact, I have a whole chapter on it.

9 Ways to Amazon-Proof Your Business. You can go purchase a copy or you can buy a free copy at my website, Amazon proof book.com will take you straight to that page, AmazonProofBook.com.

That’s all I have for tonight. Tomorrow we’ll be covering the third pillar of BrianJPombo.com.

In the meantime, get out there and let the magic happen.

System Based Content Marketing 📼 (Interviews & Recording Your Thoughts)

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Thoughts on system based content marketing and the value of interviews and getting your ideas and thoughts out on recordings.

Transcription

System based content marketing.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I want to talk about how to become more system-based by using content marketing as a measurement, as well as a function I should say.

Now, let’s talk a little bit about what this is. So I’ve got three pillars that make up my business, and that I normally look for that these are the things I look for in a business, they’re also the things that I tend to focus on when building a new business or in helping an existing business to go further.

One is relationship reliance, meaning that there is a reliance on relationships within the leadership of the organization, but also within the business itself. So a huge piece of this is one on one interaction, but also, that you have some type of system behind it, which has built-in relationships.

So whether that be an email list, whether that be a direct mail list, whether it be a telephone list, I mean, there’s a million different ways that you can quantify this, but really that you have that backing, that list of customers that list of fans and so forth, that’s a big piece. So relationship reliant is one of them.

Another one is being reality grounded, so that the business itself and the leadership have been reality grounded that they haven’t made decisions based, at least solely on that they haven’t been basing them solely on emotions, that they’ve had some reality behind it both of data and facts and intuitive reality, you know, people with their heads on straight and paying attention, and taking things where it needs to go when it needs to go.

And the third thing is what I want to talk about today is being system based, is that you have some type of system, like I said, a relationship system.

But also beyond that every piece of the business that is relatively predictable, that doesn’t need to change is set in place as a system. It’s something that you can move people in and out of. But the system stays true, it continues to grow and build in a very predictable manner.

These are huge pieces of building a long term, large, healthy business. How do you go about starting that process, though, I was talking with a friend of mine, this afternoon, and helping her. And we got off of the topic of business. And we started talking about basically a new venture that she was looking at building up, and how she would go about laying that out.

And she mentioned that she had tried before to write it all down and to organize it in that sense. And I said, Have you thought of basically having an interview done, you know, I can do it, or someone else can do it, but basically interview you and ask you the questions because you’re good at talking.

And she said, Well, that makes perfect sense. So we’ve done similar things before with her. And she said that would make sense to be able to do that.

So is a quick tip tonight is if you’re looking to build more systems, find the person that knows how things should run is either they’re in it, or they helped build it, and sit there, and if they can’t lay it out point by point for you. Pull it out of them.

You know, just start interviewing them. Ask them about each and every step, ask them about how it came about.

Talk to the other people that were involved, and what their thoughts are on how the system currently functions or how they see it running or, and then talk to the end game, you know that your customers and so forth?

How have they been affected by this, find testimonials, and so forth?

Put all that together and you’re starting to build up a database for a system.

Now how’s that content marketing?

Well, any of these little pieces depending on how your content is labeled, can be tied in with your marketing. You can take little pieces of interviews, little pieces of testimonials and use them at the same time as marketing via social media and all the other ways that you spit content marketing out there.

Not only that, what you end up with is a bunch of words. By it even if it’s just an audio recording or a video recording. You’ve got a bunch of words that can be transcribed turned into articles turned into books. turned into white papers turned into snippets of quotes for social media marketing. So this it goes on and on and on.

But content marketing has so many facets that it occurred to me this ties directly into being more system based. You can use content marketing, maybe even though you weren’t necessarily directly trying to create content marketing, while you’re building a system. You have stuff there that could be used as marketing.

So hopefully that makes sense.

Go check out my book, 9 Ways to Amazon-Proof Your Business. It’s all about how to become competition proof even to guys as big as Amazon.com.

You can get a free copy at AmazonProofBook.com.

We’ll be back tomorrow night. In the meantime, get out there and just let the magic happen.

Self-Evident Business 🇺🇸 (Happy Independence Day)

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The power of self-evident truths that you can see for yourself and how it can change you life and business. Happy 4th everyone!

Transcription

Self-evident business.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Happy Independence Day.

If you’re seeing that right when it came out, it came out while I’m filming it on July 3, but it’ll be out on July 4th, 2021. But the message is the same no matter what. It comes from that first line in the Declaration of Independence, which says, We hold these truths to be self-evident.

What does that mean?

I think it’s key, not only to the entire philosophy behind America, but it’s key to a point that I like to bring up a lot, which is being reality grounded.

There’s three pillars of BrianJPombo.com. One is being System-Based. We talked about that two nights ago. Two is being Relationship Reliant, which we talked about last night. And the third is being Reality-Based.

It’s the most important of all three because if your Reality-Based, you’ll figure out the rest, depending on what level of reality that you’re based in, but raw, excuse me, Reality- Grounded, if your Reality-Grounded, that’s what it’s all about.

So how do you know what reality is?

And you get back to a whole day I took a class in high school, and it was an extra class, you had to come in early to do it. It had college credit associated with it.

It was called the theory of knowledge, and the basic idea, the main question of the class that you explore throughout the class, and throughout philosophy and everything else was, how do you know what you know and how do we know what we know?

How do we know what we know is real or not?

What was a question that haunted me for a long time. I don’t think I ever finished that class. But it was one of those things where I thought, Well, it’s interesting to think about.

I kind of let it sit in the background for a long time. And then and then I heard a couple of people say through time, that the secret is that it’s self-evident.

Alright, and you’re saying, well, what’s this have to do with business, and I’ll get into that in a second. This has to do with business because business requires you, if you’re the business owner, if you’re the executive, if you have a really key job in the company that you work with, then it requires you to be very aware of the scenario that’s happening at the moment because things are always changing.

You’re always going to have to make a decision that just out of nowhere, you’re going to have to make a decision. So that’s based on everything that you know, at that time, and also based on your gut. And that’s really what self-evidence is all about.

Either something is true, deep down, or it’s not. If it’s not true, deep down, then it’s not really one of those hardcore truths, one of those principles, like I’ve talked about before.

But if it is, then it’s undeniable. It’s a self-evident truth. It’s planted in there.

There’s something deep down in each of us that tells us what’s true and what’s untrue. What’s reality, what’s not reality, and if your reality grounded, then you’ve got at least have a feel for that self-evidence.

Self-evidence is what it’s all about the entire country is based on it, you can’t have a system of laws without self-evidence. You can’t have a system, you certainly can’t have a constitutional republic without self-evidence.

You can’t really run things long-term without tyranny. Because tyranny, the basic idea behind old tyranny, right, is the idea that somebody knows something better than you do.

And what the Declaration of Independence said is that there’s, you know, there are differences between everybody but what we’re talking about the most basic rights of humans is a self-evident thing.

The fact that we we have rights at all, the fact that we shouldn’t be subject to murder, that we sue shouldn’t be subject to all these horrible things, it’s self-evident.

Either you get it or you don’t get it and if you don’t get it, you’re living in a whole different reality.

But the fact that the idea that there are truths, and that everyone has access to acknowledge them, is the basis for everything. It’s the basis for running a good business.

If you understand that, I think we’ll be able to have a longer conversation about this as time goes on just about any of my videos or podcasts out there about being reality-based comes back to this over and over and over again.

So being that it is Independence Day, and I don’t like focusing on 4th of July the date, because it’s it’s an arbitrary date, if you know anything about history, there was nothing specifically special that happened on 4th of July.

In fact, the founders disagreed that that should even be celebrated as the day. You know, some thought it should be the second or the 3rd, because there was a different day that the resolution was passed by everybody to accept the declaration, there were different days beyond that in which each person signed because it had to go all over the country to get signed by these specific individuals.

July 4th really doesn’t have a very specific significance other than they stamped it as, okay, this is the date. This is the day that they ended up agreeing on as saying, Okay, this will be the birthday that is close enough.

The Declaration of Independence is a fabulous read, read it again sometime this year if you get a chance, because there’s so much good stuff in there.

Any one of those lines especially in the preamble, there’s so much in there that you can go on for days and days and days on because it’s all based on self-evident truths. And either you acknowledge them or you don’t, but everyone has the ability to see them as being true. You may disagree, but you’re wrong.

Hopefully, that makes sense.

I’d love to hear your thoughts on self-evidence in business leave me a comment wherever you’re watching or listening to this. You check it out over at BrianJPombo.com, if you don’t have the ability to comment where you’re at, and we’re going to be back here tomorrow night.

Be sure to stay Reality-Grounded and do everything in your power to get there. It’s there’s nothing better.

You have a great night, go check out my book, 9 Ways to Amazon-Proof Your Business. Get a free copy at AmazonProofBook.com.

You have a good one. Get out there and let the magic happen.

3 Tips For Overcoming Overwhelm 😵

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Brian shares his three ways to overcome overwhelm in your business.

Transcription

3 Tips for Overcoming Overwhelm.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

That these kind of came to me as I was dealing with my own issues of overwhelm, which comes and goes, it’s nothing major.

I’m usually able to….I kind of stepped back and took a look and said, Okay, what are the ways that I’ve been able to overcome it every time that I come across a situation of overwhelm, which is common in business, especially if you’re still managing your business.

If you’re still running things, then you’re going to get to the point to where you’re going to get overwhelmed, you’re going to have too much going on. And so these are three ways that I have been able to get around it. And ironically….I don’t know if it’s ironic but it tends to be the three places I go to every time when it comes to fixing a problem.

And it tends to be where I take all my clients through, which is why I refer to them as my three pillars.

The first thing I look at is reality grounded, is being reality grounded, are you grounded reality, most of the time overwhelm is an emotional issue.

It’s getting too caught up with situations that are out of your hands that you don’t have any control over and getting all worked up and emotional and fussy or whiny, and depressed over things, you just don’t it, they don’t matter.

It’s a temporary thing it comes and goes and you have to be able to step back, step out of all of that resentment and frustration. And just look at things the way they are reality as close to reality as you can get is where you want to focus on.

So that’s number one. That’s the first thing I tried to do is try to center myself as best as possible.

Second thing that I tried to do is find somebody to help, which I refer to as being relationship reliant. Find a who that can help you.

Oftentimes we get all bogged down with how to fix something. There’s a great book out there, Who Not How. And it’s a fabulous concept, because we all get caught up in, okay, how am I going to get around this?

How is this going to get fixed?

And we get into the specifics, the details, the tactics, when really we ought to be asking who can help me who can fix this, who can I hire to take this off my hands.

That switch is major, you got to be emotionally stable enough to handle it first. But if you can then go from there and find find a person that can do it perfect.

The third thing that I use to overcome overwhelm, is build a system around it, especially if I don’t have a person to do it. But even if I do have a person to do it, I need to build a system that they can run it through so that even if that person goes away, or that person quits working for me or isn’t available, I could plug someone else into that and be able to fix the problem again and again.

And again, regardless of what the issue is. You got to have a system that that handles it.

That’s all about being system based.

So those are my three pillars of BrianJPombo.com is being reality grounded, relationship reliant and system based.

If you do them in that order, you’re going to get a whole lot more success. Sometimes it helps having someone just to help you through that process. It’s one of the things that I help my clients out with.

You’re welcome to find out more about how I go about doing that by checking out my book, 9 Ways to Amazon-Proof Your Business. It handles a whole bunch of that philosophy. It’s a quick read, you can get a free copy at AmazonProofBook.com.

We’ll be back here tomorrow night. In the meantime, get out there and let the magic happen.

You Need A System! 🥵🥶

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A look Michael Gerber’s book E-Myth Revisited and being System Based.

Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

Transcription

You need a system!

I am Brian Pombo. Welcome back to Brian J Pombo Live.

Today I wanted to talk with you a little bit about the necessity of systems.

The reason why I’m bringing this up is because tomorrow I’m supposed to be giving short speech to a group that I do some work with, and all made up of business owners, and really talking about the importance of system.

Now what is system?

When it comes to business system are those in the most broadest sense, it’s the pieces of the business, that run on a regular basis kind of the same way and have backing to make sure that it continues to run in that proper way.

It’s the parts of the business that we tend to see more as a machine, even though it definitely needs the flexibility in the long term.

If you’ve dealt enough with systems, you know, that needs the flexibility in order so that runs more like an organism so that systems aren’t stuck, they don’t stay in one place.

They able to move and change. But at the same end, they keep you in line with your principles. So one of the best books out there on the subject, especially if you’re just starting out in learning how to systemize pieces of your business, if you’re going from a solopreneur situation, to becoming more of an entrepreneur and hiring people on you gotta read the E-Myth Revisited.

Because it at least brings out a lot of the basic theory behind why you would need a system.

Why would you want to go ahead with something like that?

Why is it a necessity, absolute necessity, in order to create a business, especially the way Robert Kiyosaki puts it, a business that runs on its own, a Big B business?

How do you go about doing that?

This is a great book for it, because he talks about how basically all entrepreneurs tend to fall in to being an entrepreneur, based on having what he calls an entrepreneurial seizure, it’s more of an impulse to go towards becoming an entrepreneur.

And we don’t tend to think of it too hard, until after we’re in it on exactly what that means and what we actually want out of it. And where we’re actually taking it.

Like I say, on a regular basis, everything, most things that we do, we don’t really think about the end goal. But especially when we first start our business, we don’t think about the end goal.

Especially if you’ve never started a business before. It’s just not in our minds on what exactly we want to create in the end with our business, at least when it comes to you personally.

So this deals a lot with that this is a great book for that. You know, Gerber was the one who popularized the term working on your business, not in your business, there’s a whole chapter have it on that.

It’s important to at least have that concept. Now he doesn’t go through the details of exactly how to accomplish it. But switching your focus over to understanding that it’s necessary, is huge.

And I’ve seen businesses run long-term, if you’re going to run long-term, if it’s going to be a type of business that isn’t completely dependent on any one person.

So that if any one person falls away, you can replace them with somebody else, and have them trained up pretty quickly on what they’re supposed to be doing.

That’s the type of system you’re wanting.

A lot of it comes down to training, a lot of it comes down to, you know, standard operating procedures. It’s all that boring garbage that none of us like to think about.

But is really is necessary in order for something to keep going for it to keep moving. And to be beyond any one person. That’s really the B style business, like Robert Kiyosaki discusses.

Now, if you already understand the need for system, sometimes you need someone just to come in and kind of tweak it because it’s not the system isn’t producing what you want it to produce, sees different systems produce different outcomes.

And if you’re not getting the right outcome, either in the manner that your business runs or in the output of what your business puts out, or in the type of business that it is for you as a business owner or executive, then you’re going to want to focus in on that.

Bring someone in who has a perspective on that, who can give you kind of some ideas, or at least help ask the questions that will help you come to your own answer, which is really what you need.

You probably already know the answers to your problem.

But if it’s a system problem, you got to bring someone in who thinks that way.

One of the third pillars at BrianJPombo.com that we discuss is being system based, you got to have a system based business if you’re going to have a business that works for you instead of you working for it.

And another another thing you got to keep in mind. It’s actually one of the main chapters I have in my new book, 9 Ways to Amazon-Proof Your Business.

So you go check out, get get a copy of that, and you get a free one over at AmazonProofBook.com where you go pay for it, it’s not that expensive.

But it’s a thin book, that it’s more about the ideas that are within the book, and where the books send you off to versus the actual words in the book, the ideas in it.

And so if you can wrap your mind around that it will be well worth any price that you end up paying for it.

9 Ways to Amazon-Proof Your Business. AmazonProofBook.com.

We’ll be back tomorrow with another concept that can hopefully get you thinking a little bit differently and set you off on a new path. In the meantime, you have a great night. Get out there and let the magic happen.

Strategic Checklist: Part 5

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The value of being systems based in your business.

Sign up for a Strategy Session Today➡️ BrianJPombo.com/Amazon

Make Your Life Easier

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http://DreamBizChat.com

Make your life easier.

Hi, I’m Brian Pombo welcome back to Brian J. Pombo Live. You know, we’re always talking about business ownership, entrepreneurship, that’s one of the worst things about this whole way of life about starting your own deal and getting out there and making it from the ground up is it’s tough.

It’s not easy, and there’s only so much you can do on your own. There’s only so many hours in the day. There’s only so much effort you can put out. There’s only so much energy you can put out on a regular basis.

There’s a limit to it all and you can hire more people. That’s somewhat helpful as long as you hire the right people for the right jobs.

But the toughest thing is really growing past a certain point to where you really can’t feel like you can keep all the plates spinning, you know, so to say.

Don’t know if you remember, or if you’ve ever seen the videos of the Ed Sullivan Show where they would have that guy with the sticks that they would stand up and he’d start spinning a plate and it would keep spinning.

The plates would be balancing and spinning on the end of the stick as the stick kind of moves and then he’d go over here and he’d start some more plates spinning and keep those spinning and go back and he’d hit the other plates.

Then he’d set up another one and he get those plates spinning and that’s how business ownership feels sometimes.

How do you get around it?

How do you make your life easier?

The word that matters the most in business when it comes to growth is system. You have to systemize, you have to have the pieces of your business that run like a machine. And most business owners fight this at every angle.

We really do. We fight it because we want it to be alive like us. We want every end of our business to be that way.

It can’t be just plain and simple. It can’t be when it comes to, you know, accounts receivable, when it comes to taking out the garbage. There’s just certain parts of your business that just need a system behind them.

They need to have an ongoing predictable thing that happens every day or week or month or each year.

Automatic automation has to take place in your business at some point for it to grow past a certain point. If you’re at the million dollars and above figure may have noticed this. Then you get to a certain point where you start bumping your head up against the ceiling.

You need to bring people on who can help you systemize who can create systems.

A great book that discusses this is The E-Myth, a very popular book by Michael Gerber. If you haven’t read this book or listen to the audio version, go and get it.

The most recent version is called the E-Myth Revisited. Now that’s not a sequel. It’s the original book that they’ve added to it. That’s kind of considered the main one that people go to.

But The E-Myth is a fabulous book on why system is necessary no matter where you go.

The whole idea is you focus on what works best, what takes the least amount of human interaction and what’s the simplest way of doing a certain thing and then put it into stone and say, this is how we’re going to do it until we find a better way of doing it.

Everything has to have some form of system so that you can set it going and go work on the other thing or go and fix the other part of your business that needs fixing. And it is a way of maintaining things that I’ve seen over and over again.

The businesses that keep getting stuck and not able to grow are the ones where the business owner or the business manager is trying to be everything at every point.

They create a bottleneck for their company.

If that sounds like you, then you’re going to need some help. You need to get somebody that’s gone through this over and over again and it’s help other people out of it. Find that person.

If you don’t have that person on your team. I happened to be one of these types of people. I don’t work with everybody, but you’re welcome to go see what’s available over at BrianJPombo.com and see if we’d be a good fit.

Also, if you’re in the self-reliance field, meaning you’ve got products or services that help people to become more self reliant, go and check out DreamBizChat.com.

If you’re not sure if you’re in the self-reliant field, go check out DreamBizChat.com and see if you fit into the description and you’re welcome to fill out the application for a free sit down with me.

Those normally cost $600 and above, but a DreamBizChat.com the link is in the description.

Tomorrow, we’re going to talk about another aspect. Being System Based is what I consider one of the three major tiers of BrianJPombo.com. The other one being Relationship Reliant, which we talked about on the last video, and we’re going to talk about the third one tomorrow. So come back.

Then in the meantime, get out there and let the magic happen.

Made Content – Now What?

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So I made my content, now what?

Hi I’m Brian Pombo welcome back to Brian J. Pombo Live. Today still in grants pass, but I’m coming to you from my car. Why? Because I was looking for that darn piece of mail that we were going to talk about today.

I thought it was at one place. It turned out it was at another and I’m looking all over for it. Can’t find it. I know where it’s at though now because a process of elimination, but today we’re not going to talk about that piece of mail.

Today we’re going to talk about something else.

Then tomorrow we’re going to talk about the piece of mail. Today we’re going to discuss content and how it fits, how it fits into any format that you put it into.

Because all of us have a favorite way of delivering content. If you’re doing any type of content marketing, if you’re not, you ought to be, go and check out my other videos that have to do with content marketing.

It’s good stuff, but content marketing is something you should be taking advantage of. It’s free to do. It’s available to everybody and you ought to be out there in some way. And then there’s three main ways that I would say online that you’re going to be doing.

You’re going to be doing one of these three, at least. You’re going to be either writing something or you’re going to be putting your voice out there, or you’re going to be doing video like I’m doing right now, which includes voice, but also the video and things.

So once you made your content, now what do you do with it?

What’s the point, next?

I want to talk about the point of Repurposing Content. This is a term, I don’t know who came up with this term and when it comes to content marketing, but it’s absolutely what you should be doing is Repurposing your Content.

I’ll give you an example.

Today, I just noticed that somebody that I had friended, this is a speaker who I saw, had to have been probably four or five years ago. I saw this speaker speak live. I went online. I saw that a bunch of my friends were friends with this speaker.

I’m going to be friends with them too because I got to meet him and everything. So I went friended him on Facebook and he’s not the youngest person in the world, so maybe he doesn’t use his Facebook that often.

Well he never friended me and he never, you know, ignored it or anything. It just never got friended and so and so I just kind of left it and I’m going, well maybe he doesn’t remember me anything, not that big a deal.

But what happens is out of nowhere today, he friends me back. So now I have access to a whole lot of stuff that he’s putting out there that I didn’t have access to before.

So I’m going through and I’m looking at his materials that he’s put out there and he had a blog post and it’s written out and it’s a good good size blog post.

This is a guy who is very energetic. He’s got a lot to say, he’s got a great voice and a great presentation style. I wish this was in video. I wish this wasn’t audio. I wish I could hear his voice saying this because it means more.

Everyone likes getting media the way that they like getting it.

I like getting a lot of audio.

I also don’t mind video depending on what the presentation is. So, that’s a great example of a situation where I really like getting my media through my ears and my eyes. I really do. I as opposed to having to read it, I would prefer listing to it.

Here’s another example. This is a older book. It’s called How To Make Maximum Money In Minimum Time, by a guy named Gary Halbert.

Gary Halbert’s, a famous a marketeer marketer, copywriter, and he had a number of newsletters, paper, physical newsletters that he sent out for years back in the eighties and nineties. And he took this book. This book is nothing more than a bunch of articles that he wrote for his newsletters. And all he did was add them all together, bound them up.

He’s got a book that’s re-purposing, taking one media, turning it into another form of media.

Now this is taking print and during it into print. I understand that, but he’s taking something that is considered a newsletter.

People think of a newsletter differently.

They think of a book, but all this is is different chapters in the book. He adds a little bit of an intro saying this was originally put in my newsletters.

Hope you find it useful. These are some of the top ones that I’ve, that I’ve enjoyed and I’m going to talk more about his ideas in the future because it’s great stuff, Gary Halbert.

But that’s a form of Repurposing. So you could do it within the same media. You could do it outside of that media. So for example, here I have a video. We take this video, Sean Douglas, our producer, takes this video.

He takes the audio from it and put that out there in podcast form.

So if you go and look for Brian J. Pombo Live in your favorite podcast provider, either Apple podcasts or Spotify or any of these places, you’ll find all these episodes in audio form.

If you’re watching this, then you’re possibly watching on Facebook. You could be watching it on YouTube, you could be watching on LinkedIn or Instagram, all the different places that we have the video available, and then we have it transcribed.

We take it to Temi.com which is a great transcription service, owned by rev.

If you may be with them and they transcribe this, we can then take that. What that does is it just takes what I’m saying and puts it into words. We take those words, put it on a blog post. Now we have a blog post.

If I were to take enough of those blog posts, toss them all together, I have a book.

You see re-purposing, do the content once, have it Repurposed over and over again, and you’re getting more use out of it. You’re expanding your audience because not everybody likes taking in content the same way.

Hopefully some of these ideas were useful to you if you found it useful. If you like to get someone on your team like me to be able to help you out, to expand your business, take it where you wanted to go.

Go to DreamBizChat.com. I play almost primarily to business owners and executives, people running businesses that are in the self-reliance field. So if you have products and services that help people become more self reliant to go and check out DreamBizChat.com I’ve got an eight and a half minute video that you could watch. You don’t have to add your email and nothing else.

It’s right there on the front page. Go and watch that video and tell me what you think. I have an application. If you’re interested in talking with me, we could set up a time to chat.

Otherwise, if you’re in any other industry, go to BrianJPombo.com and click on the appropriate link tomorrow. We, I’ve got a piece of mail. It’s not really that important, but it’s a point that I wanted to make. It’s a piece of mail, piece of junk mail that I got that I want to be able to talk with you about. So tomorrow we’re going to talk about that and how it can help you in your business. In the meantime, get out there and let the magic happen.