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Tribes, Community and a sense of belonging in your business.
Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/
Transcription
Offer Belonging.
Hi, I’m Brian Pombo, welcome back to Brian J Pombo Live.
Today, I’m very tired. And there’s a good reason why I’m tired and has a lot to do with what I wanted to talk about today. The reason why I’m tired is because I got to hang out with a bunch of people that….many of whom I haven’t seen in years.
It was kind of a family reunion of sorts. An organization I had done some work for and got to know people there rather well and we’re just all kind of getting together and I got to hang out the entire day.
And it was a beautiful day got to hang out outside. I got to visit a place that I hadn’t been to for a while where where I actually proposed to my wife which was nice. Just really good memories.
Really great chance to get get back in touch with people. And so I’m wiped out. I’ve had a nice full day.
It’s been a nice full Saturday. But there’s a there’s something really magical about these memories. And it’s because it’s a double edged sword.
It’s a concept that if you can use it in your business, you will have something that’s so powerful that you can honestly cause people to do wrong things, if you have this element. Not that I’m encouraging you to do that. I’m not encouraging you to do that at all.
I do not want you to encourage people to do bad things. If you have this element in your business, I want you to encourage people to do good things with it, but I want you to know that it exists.
And it is a concept of belonging.
What I talk about offer belonging, it’s a concept that I go through a little bit in my book, the 9 Ways To Amazon-Proof Your Business. Which you can get at AmazonProofBook.com.
Now, this particular way is the fifth way of Amazon proofing your business. If you’re able to offer belonging, it is so powerful that it is honestly, the psychology behind is the same psychology that causes people in mass to do great things together.
When they come together and build something wonderful whether you’re talking about the United States of America or whether you’re talking about any type of situation where you see a bunch of people getting together and doing something great. So much of that is fueled by the feeling of belonging that happens when people come together.
The same thing is true also of Nazi Germany and Hitler. Adolf Hitler was able to give the German people a sense of belonging to a nation, to a race, to a cause a crusade of sorts. It’s used for good and evil.
Belonging is a very, very touchy thing.
And something you really have to be careful with. Because you don’t want to give people a sense of entitlement, or a sense of a sense of righteousness over others, you know, so to speak.
But at the same time, you do want to allow a sense of belonging to exist, especially if you have any type of club or membership element to your business. Because it’s something that we all crave. We all want it to some extent We all want to find people that we feel like we connect with. And that sense of belonging is out there. And you can do it.
Even with an online website. Even with the you know, the most simplest of concepts you can offer belonging somewhere in your business. If you want to know how to be able to offer belonging your business, I have a very specific strategy session that plays to this, but
it’s only available if you get my book, 9 Ways To Amazon-Proof Your Business. It’s at the end of chapter five. So go to AmazonProofBook.com to go see what offering belonging is all about.
And to get yourself set up with a strategy session specifically about how to offer belonging in your business. Hopefully that’s helpful. We’ll be back here tomorrow, go to AmazonProofBook.com. In the meantime, Get out there and let the magic happen.