Tag: Richard Emmons

Personal Experience Not Necessary 🌲🐟🐻

Posted on by brianjpombo

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Brian talks about a book on places to go in Southern Oregon, written by some dude named Richard Emmons. 😃

Checkout Interview with Richard here – https://grantspassvip.com/richard-emmons-josephine-county-eagle-joco-eagle/

Transcription

Personal experience not necessary.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

We talk about business concepts here. We talk about principles, strategies, and tactics that you can use.

And one of the most hotly debated topics that I hear over and over again, especially in the expert arena, is the concept of people teaching what they have not gone through.

I have a very interesting perspective on this, I think, and I’m gonna give you a great example.

This is a book by my friend Richard Emmons. It’s called 52 Things To Do in Southern Oregon.

Okay, Richard’s a marketing expert. There’s a reason why he put this book out.

It’s an interesting thing.

So I live in Southern Oregon, so does, Richard. And he mentions why he came out with this book on this podcast on this very specific interview that I did with him with Grants Pass VIP, on my local-based podcast.

I’m going to have the link in the description. So go check that out to be able to listen to why he put this together. But this is a very simple book, it’s a very interesting book. And it’s nothing more than a list and descriptions of things that you can do in Southern Oregon, and just kind of the top ones, and it’s got links to special sites.

It doesn’t have a whole lot of pictures or anything else. It’s just it is what it says it is, it’s 52 things to do in Southern Oregon. And so if a person were visiting here or moving here, it’s a great thing to be able to pick up.

I like having it because I’ve flipped through it and there’s a whole bunch in here that I that, that I and my family have never done. We’re always finding new things.

So anytime we get something like this, plus he sent me a free copy because I advertised in his newspaper.

So this is a great, really great deal.

But I’ll tell you the interesting thing about this, why I’m bringing this up, he wrote this book without having gone to all 52 places without doing all 52 things, all right.

Does that make him a liar?

Does that make him misrepresenting what he’s promoting?

Or would it only be that case if he said, I’ve been to all these places and done all these things, that’s why you should go there?

I personally recommend all these place places. He’s not saying that in this book.

He doesn’t say that in person. If he did, then he’d be a liar. He’d be misrepresenting.

So there’s a lot of experts out there that give off the error, that they’ve done everything that they are advising other people to do and that’s wrong.

It’s wrong to mislead in that way.

But if they’re not misleading, I can make recommendations to a millionaire, a person that has millions of dollars coming through their business. I can make recommendations to them, even though I don’t necessarily own a business, in the same field making millions of dollars, write it does that make my advice less useful?

It doesn’t make it wrong. It only makes it wrong if I say you should do this because I’ve done it. And this is what you’ll get that I can’t say that.

So that this is the thin line, I think where things are have been drawn. But people make a really big deal about well, you should never advise someone to do something that you haven’t done yourself.

Well, that’s absurd. Nothing would ever get done anywhere if that were the case.

I’ve had advice for many people to do many things. I don’t care whether they’re done or not. I care whether the advice is solid or not.

I care about whether that person has a perspective similar to mine has perspective over the situation is emotionally distant enough from it, they can give me better advice than I can give myself because I’m too far in it.

Those are the type of things that I’m looking for in the long run and I don’t care whether Richards did all these things. I don’t care if he’s done a single one if he has heard about them if he has advice from other people if he’s gone and done the research and found this stuff online.

That’s all I care about. I’m happy to have the book.

If you don’t want the book, you don’t go out and get the book. And if you don’t want someone’s advice, you ought to be able to test them out ahead of time to see whether they’re trustworthy to see whether they’re a good fit for you.

And there’s no reason why you can’t take advice from somebody that hasn’t done the exact thing that they’re giving advice about.

Here’s another right example.

Anyone that’s familiar with professional sports knows that. And I think that’s this is the case among a whole lot of the sports that I’m familiar with some of the greatest coaches of all time, were not professional athletes themselves.

I mean, you can have a person or a wheelchair, and who can be an amazing coach in football, some of the best coaches in football were not professional football players.

Well, think about before there was professional football.

The first coaches, none of them had done professional football, because it hadn’t existed up till that time. That’s irrelevant. Okay, it’s absolutely irrelevant.

Some of the best greatest generals weren’t necessarily in the field doing the exact same thing that they’re commanding their officers to do. And they’re the people on the ground, the soldiers that they weren’t necessarily doing all those jobs, but they have a different perspective.

They can pass along information that that person doesn’t have, and be able to lead them with strategy, be able to lead them with the principles that work in any situation, as long as it as long as it’s applicable, of course.

So hopefully, that makes sense that that’s I really believe that the experience is not absolutely necessary isn’t the key thing.

The key thing is the character of the person, the ability of the person to be able to communicate the idea clearly and be able to offer another option to you, whoever that person is, whether you’re talking to an advisor, mentor, a partner in an organization when I go into partner up with businesses I’m looking for.

I’m not looking for a top-down, I’m not looking to tell them what to do when they do it. I’m looking for a back and forth, be able to look straight in the eye, see myself as a human being that has a perspective, and I see them as the same.

Okay, that’s what I’m going for.

And hopefully, you’re looking for that, too.

If you want to find out more about some of these concepts, especially in the long-term strategy field, how do you build out a long-term strategy that’s actually going to take you somewhere, I wrote a book about it, 9 Ways to Amazon-Proof Your Business.

I didn’t do everything that’s presented in this book. I’m in the process of doing most of it. But I have not succeeded in every last piece, but I point to examples of people that have succeeded.

And all it takes is us stepping back and looking and acknowledging that what I see as being true is also something that you could see as being true.

So you can get a copy of this book. If you go to AmazonProofBook.com.

AmazonProofBook.com. Type the entire thing into your browser, AmazonProofBook.com with no spaces, okay. If you try and type it in with spaces, you’re not going to get where you want to go. Which is an interesting thing that I’m going to bring up tomorrow is an interesting piece of search engine optimization that failed me on this particular URL, but I’m going to show you how we’re going to get around it.

We’re going to talk about that tomorrow. That’s all I got for tonight. In the meantime, get out there and let the magic happen.

Is Offline Content Marketing Possible? 📰 (GKIC NO B.S. Marketing Letter / JoCo Eagle)

Posted on by brianjpombo

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Brian shares some of his paid and free newsletters he’s gotten over the years to show examples of offline content marketing.

Transcription

Is offline content marketing possible?

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Today I want to talk about content, I mean, we talk a lot about content marketing here.

It’s kind of the growing term, to refer to a lot of the things that I teach companies how to do. And so I wanted to kind of bend your mind a little bit and think more about the broad sense of what content marketing is all about.

Can you do something that’s mainly referred to just on the digital end of things, right?

Can you do that offline?

Well, of course you can, it all started offline.

Content Marketing has always been around, what is content marketing?

Content marketing, is having some type of content that provides value unto itself. And then on top of that is a marketing message.

So a whole lot of what you’re watching on YouTube is content marketing, guaranteed one way or the other, they’re trying to sell something, they may not be selling to you directly. They may be getting paid by YouTube.

But in general, it’s content marketing for somebody, since everything’s content marketing, even if you think it’s just entertainment.

But here’s a great example.

What I’m holding here is one of the first newsletters, paper newsletters that I received, from what is called the NOBS Marketing Letter. This is what I received, what at the time was called GKIC, now is the NOBS Inner Circle, and this is from April of 2012.

When I first came in contact, this was really the first time I had really thought about direct response marketing being a separate thing.

I’ve always known about it to some extent, because I’ve experienced it in different advertising and everything else out there. But when I read one of Dan Kennedy’s books in January of 2012, January and February of 2012, it changed my life.

And in a very short period of time, I became an acolyte, I guess you would say, and subscribed to his newsletter, became part of the club.

Now in this newsletter, you can see it’s good size, I mean, you pay for this, you get you got 24 pages back in that day. It’s very simple. It wasn’t very flashy back then, and it’s got an article by him.

It’s got advertising.

Well, here’s that table of contents.

It’s got some more little smaller articles directly from Dan Kennedy. Examples of advertising where he discusses kind of the principles marketing principles that are shown throughout.

He has ads for here’s that here’s an ad for one of his books, but it’s built into the content. So it’s content, it’s useful stuff, and you can see the highlighting and everything is all done by me.

It’s all useful, fabulous information.

But at the same time, it’s selling you other things.

Here’s another article by another guy as Dave Dee, who was working with them at the time, and a whole article by him. So he’s got other people writing articles.

There’s one by Doc Nielsen, here’s one by Rich Schefren one of these people still out there quite a lot, Alex Mandossian.

So you had a whole lot of other people writing articles Lee Milteer, fabulous stuff.

Whoa, here’s one by Ryan Deiss. Those of you who are familiar with him from Digital Marketer, boy, Yannick Silver, all these so many of these names still very present out there, Dr. Charlie Martin.

And so one thing after another, all fabulous content at the same time, I mean, at the very end page, here’s all the different things that you can purchase the value ladder that you can build your way up within the gcic system. Ways that you can go further and further by paying more money on a monthly basis, right?

I mean, that’s what it’s all about.

If you’ve got any type of club like that, you have to allow people to pay more if they want more.

And of course, another article on the back I mean, value on top of value on top of value for people.

For someone that isn’t interested in this. This is as good as toilet paper, right?

For someone who is interested. It’s like gold, I still have it. I don’t throw it away.

It’s valuable to me. It’s useful to me, not to everybody, but for me, it was worth what I paid for it and more.

It’s not just about newsletters, newsletters are fabulous, you could do newsletters on a monthly basis on a quarterly basis.

That’s a way of physically getting out information still to this day print still works.

You have to know your market, you have to know if they be up for it. And you have to have information that makes that makes a solid point by being in print, right?

Here’s another one newspaper.

This is not an average newspaper.

This is a, this is one that goes every door, direct mail. So it hits every door within a particular area. I’ve talked about this guy before. Richard Emmons created the Josephine County Eagle, fabulous little piece that goes out monthly.

What’s it have, it’s got advertising in it. And it has just local political information and stuff, both from politicians and editorials.

It’s still content marketing of some form, in a different way than we’re used to. Yeah, it’s got a newspaper, it looks like the old style newspaper, what we’re all familiar with, or most people are.

And for at the same end, it’s coming in through the mailbox, it’s coming in a different way.

You can do this in the same way that you would do on a newsletter, a book, I’ve got a book, 9 Ways to Amazon-Proof Your Business.

What do I do with this most often I mail it to people, quite often, sometimes I’ll give it to them physically. But more often than not, I mail it to people, and it’s content marketing, to offline market, the whole thing is full of a great a huge amount of value to you.

In terms of if it’s the type of thing you’re looking for, if you’re a business owner, or executive, and you’re looking for ways to make your business, basically competition proof by standing out, by showing yourself as being completely different from the competition.

This is the book for you, 9 Ways to Amazon-Proof Your Business, you can get a free copy at AmazonProofBook.com, so you get a digital version.

You can also buy a physical version there after you after you’ve gone past the free digital version. Or you can go to amazon.com and get one still content marketing I have offers in there for people to go the next step and find out more about the other tools that I offer businesses.

Content Marketing is virtually could be virtually anything at the same end. Digital allows us to do it for free.

Social media allows us to do it for free, not completely free, still takes time, if you’re really going to are going to want a lot of eyeballs and you really want to hit a specific crowd that you don’t already have access to. It’s going to take money.

It’s going to take a little bit of advertising here and there.

But there’s ways to get to people, there are hungry crowds out there that want what you have one way or the other.

If you’re already selling a product or service, you need to be using content marketing, to get your message out there more and more often, it’s going to be worth your time and effort.

If you’re doing it right.

And we talk about that here and I’m going to be offering more opportunities on how to learn how to do this.

How to train somebody to do it on your staff. So stay tuned or to check out more start with my book. Start from there, it will take you the next step, step by step.

It’s a short book, like I said, free copy AmazonProofBook.com.

You have a great night, we’ll see you tomorrow.

In the meantime, get out there and let the magic happen.