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The value in sharing value and bonding with people through content marketing.

Transcription

The benefits of sharing.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

As I knock over the camera, let’s talk about sharing, shall we?

Social media is all about sharing in there are a lot of benefits to sharing and showing a little leg, so to speak. If you are wanting to really connect with your audience, if you’re doing content marketing, in order to build more of a connection if you’re wanting people to know like, and trust you so that eventually your business grows.

All these things are reasons that you should share. Okay?

And I don’t care if that’s, I mean, honestly, it gets made fun of a lot. But I don’t care if it’s the things you’re eating, or what’s going on with you today.

I don’t care if it’s religion, or politics, or sex or all the taboos, there are benefits to sharing a whole lot of that stuff.

Can you overshare?

Ah, I don’t know, I haven’t seen it really done.

You could overshoot to the point that you can push away certain people. If you get popular enough, though, if you’re able to, to get wide enough and cast a wide enough net, you, you may turn people away, but you’ll also attract more people to you.

So it all depends on where your comfort level is and how far you’re willing to expand that comfort level. a certain amount of sharing.

When it comes to content marketing happens. Kind of becomes a necessity after a while, especially if you’re doing content marketing on a regular basis. And you’ve got personality wrapped around it.

For example, I do content marketing, just about every single day, every once in a while we miss one. But for the most part, it’s a daily thing that I’m on.

And it’s personality-based because it is one way or the other. I’m there, whether I’m interviewing somebody, or it’s just me talking just the two of us, you and me talking.

I’m here. So wherever I am, you’re along with all along for the ride. So you get to deal with all the craziness.

For example, this weekend I’m flying into Pensacola. Going to be giving a talk I’ll be maybe I’ll tell you more about it as we get close.

But I’m going to be given a talk over at Perdido Beach Resort at a conference over the weekend. So that’ll be fun.

I’ve never been there before.

Never been to Alabama, I don’t think I think this is my first time.

So I’ve been to Florida before I’ve never been to Pensacola.

So this will be this be interesting just there for a handful of days. But it’s gonna be a long trip.

So next time you see me maybe at the airport.

Well, not tomorrow, but the day after so but that’s part of the sharing thing.

So if you come with me, I have to share those certain things. I can’t hide the fact that I’m not where I normally am, which is where you normally see me. So that becomes part of the story, it becomes part of it.

There’s a lot of things that I don’t share and there’s a certain reason why I don’t share.

If you want to know why you wouldn’t want to share certain things.

Join me tomorrow, we’re going to go over some of that stuff. So come on back then or if you’re watching this way in the future, go and find where this is that this is let’s see what are we in we’re in October of 2021.

So you can go check that out over at BrianJPombo.com and see where the series ends up going. or check us out wherever you’re seeing or hearing us right now you could probably find it there too.

I’ve got a book, if you’re not aware, it’s called, 9 Ways to Amazon-Proof Your Business.

The whole idea of this book is to show you how to share properly, and how to get the most out of sharing in a sense. And to the point where you don’t even have competition because you’ve put so much personality out there.

You’ve created such an ideal situation in your business for customers that they don’t see the other people and if they do, they certainly don’t see them as competition. So hopefully you’ll find that interesting.

Go to AmazonProofBook.com.

We’ll be back tomorrow, like I said, talking about why to hold your cards close. See you then. Have a good one.

In the meantime, get out there and let the magic happen.