Tag: Information Business

How Much Free Info Should You Give Away?

Posted on by brianjpombo

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How much free info should you be giving away?

Hi, I’m Brian Pombo. Welcome back to the Orange Office. Feeling a little bit better today. You can probably still hear I have a little bit of a cold or whatever it is and my throat, but feeling well, not feeling 100%, but feeling better enough to be able to get into some really good stuff here.

One thing that I found, well we’ll get into that in a second. I just want to welcome you back.

We’re in Grants Pass, Oregon and this is Brian J. Pombo Live today.

Just as in the past handful of days we’ve been discussing daily content and what it would take if you were interested in putting out daily content or having someone at your company put out daily content on a regular basis, which I recommend doing because we have this free medium of social media.

It is free to put your stuff out there and it’s not great on a free level. That doesn’t mean everyone will see it or everyone you want to see it, we’ll see it. What it means is that people who are searching for your stuff, we’ll see it.

It’s a way to be able to reach out at least in the short run and get to have a feel for what works and what doesn’t work.

In-terms of what people are looking for and what works on your end in-terms of delivery and what you think really needs to get out there.

We can go into more detail and you can watch some of the other videos in terms of why you would do daily content.

But today I’m going to talk about some of the excuses that hold us back from doing daily content.

I know one of the things that was always in the back of my mind was if I’m selling information for a living, so me, I’m a business strategist. I help businesses to basically achieve their dream potential. So take them from wherever they’re at and let’s say they want to make double, triple, quadruple where they’re at in terms of ongoing income and that will allow them to be able to structure themselves the way they want.

Be able to have their business owners and executives can have their own lifestyle apart from the business and be able to build everything that they want out of their business.

I help them to create plans to achieve that. So a lot of what I do is information based, especially in the early days, in order to get attention in order to, create trust between me and potential clients, I’ve got to put out a whole lot of information.

Some of that information is free and some of that information is paid for. So what happens when you’re giving all the information away for free? And not only that, but that other people are given the same information or from your mind, the same information away for free?

I mean we could go on for days about a lot of the issues, the concepts of free information, but I’m just going to lightly touch on it.

So one of the main fears is that you’re going to saturate your marketplace.

You’re going to quench their thirst for the information by giving them too much. There’s a couple of ways to go about do dealing with this.

I’ve heard this from both a Dan Kennedy and from Russell Brunson and one of the most common ways that they talk about doing it is they say what you want to do is provide in your free information.

Especially if you work in the, “how to” field and most information is how to information. Then you provide them WHAT they need to do but not HOW. You hold back on how to do it and you sell them the how to do it. The specifics of the how. The what you could tell them all the details as far as the what.

But the how you don’t want to give them any of that information out front. This can work. This can totally work.

I’ve seen it work on many levels. For me personally myself, I don’t get rich on selling how to information and I am more than willing to go through the how with people. It’s not my thing to hold back on the how or to try and differentiate between what a what is and what the how is.

For me it’s a bit too cerebral and it’s just not the way I function. Here’s how I function. What I do is I will provide everything for free.

I put it all out there and it finally came to me that where my real value is isn’t in the information itself because most of the information that I provided and I send out there to everybody, it’s information everybody could have anyways.

It’s all out there. I got it from somewhere. I’ve learned it from reading and watching what’s happening in the marketplace. And it doesn’t take much to be able to gain this stuff. That’s not really where the value is. The real value is in the consolidation of information.

How it’s put together to make it as useful as possible. So even in these situations, I’m providing you all this free information on all my videos, but it doesn’t become super valuable until I can consolidate it.

Let’s say I took everything that had to do with daily content and I put all of the info that I was bringing to you here for free. I put it all in the format of a book, so we transcribed it and put it into a book.

All of a sudden that’s valuable even though it’s available for free out there. You could go back and you can filter through all my videos and try to find all the ones about daily content and everything else.

But if I take all that and I put it into a book and that’s your focus, that’s what you want is daily content. That book becomes valuable to you, especially if you’re good at retaining information through reading or if you’re good at using books as kind of like textbooks and you can go back and look at it and write notes from it and everything else all depends on how you learn.

But that’s just an example. How you consolidate something creates a convenience factor which then makes it valuable. It’s worth trading money for.

Another thing is though, the big thing, the things I get most money from is taking the principles I’m talking to you about and customizing it to companies.

Customizing it to specific people, customizing it to specific situations. So talking with somebody I can tell real quick by the questions I ask on what the next question is that needs to be asked and what needs to be done next.

If you’re just jumping into this field and just learning all this stuff at once, it’s just kind of all a mishmash. But if you’re talking to someone like me who knows where to take you because of experience and knowledge that becomes valuable then.

Then I don’t have to worry about all the free info I give.

I’ll give out all the free info. Because I know that my real value is in that spot. Now, if your real value is in how, then you don’t want to give that away right away.

You’ve got to find out where your real value is. Where’s your real potential held at?

Just put a value, put a number on that, put a price on that. Start putting it out there, on what you’re going to charge for those types of services, what those services are. Look at different ways of providing it, both in how that both in kind of a DYI sense.

You provide materials for people to kind of go through on their own, but also lead them to being able to work directly with you or you know, all depending on your services and products.

Hopefully that helps out a little bit in terms of concept of information marketing.

Tomorrow we’re going to be talking about a similar area, but in the meantime, go to DreamBizChat.com especially if you are a business owner or an executive that’s in the self-reliance space and you’re interested in taking your business from where it’s at to an absolute dream business.

Go to DreamBizChat.com watch the video. If you’re interested, fill out the application and we’ll get to talk, especially if you’re qualified tomorrow.

All new stuff come back then, will see ya. Bye.

Daily Grand Slams

Posted on by brianjpombo

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http://DreamBizChat.com

Daily Grand Slams. Do you need to hit a grand slam every day? Hi, I’m Brian J. Pombo Welcome back to Brian J. Pombo Live today. We are still in Grants Pass.

I am sitting out in front of the Orange Office. Drove out here to go inside to record and go live to be able to see all you lovely people. Wasn’t quite able to make it in.

You may be able to guess from my voice that I am the walking dead right now. I’m quite sick and you may have noticed yesterday too.

But today it’s been trying, so they can’t all be grand slams. What’s a grand slam? If you’re not a baseball efficient auto than you don’t know that in baseball it’s the best thing. One of the best things that you can do is hit a grand slam, which is you’ve got three other people on base and you hit a home run. So you get four runs in, you’ve scored four points for your team. It’s one of the best things you can do.

You can’t always do it every day. It just probably is not realistic.

Every once in awhile the fate is gonna hand you a sticky, wicket and take you in a different direction.

So today’s one of those days. I wanted to come to you and discuss daily content in terms of information and how much information you should provide. We’re going to move that until tomorrow.

And so I could go into some more detail, bring out the dollar store whiteboard and kind of go through some ideas with you on that.

But for today, I just want to encourage you, if you’re a business owner or an executive in the self reliance space, go to DreamBizChat.com. Go and check out the video I have there. It’s only eight and a half minutes long. It goes by quick. I love to hear your feedback on it.

If you think you’d be interested, fill out the application. It’s all completely free. It’s a chance to be able to have a talk with me.

Trust me, I won’t get you sick. I’ve looked this up as a science. Supposedly you can’t get people sick over the interwebs.

We’ll see tomorrow. More details in terms of daily content. Just remember, if you’re doing it daily, it stacks up. It stacks up and stacks up and stacks up. So they don’t all have to be the greatest thing in the world.

Sometimes you’re going to be doing things that I guess you could say are a little bit more relatable where you’re not Mr or Mrs. Perfect. That you sometimes pretend to be, you know, so hopefully I don’t pretend to be that for you, but y’all have a great night and we will see you tomorrow.

Get out there and let the magic happen.

Daily Content Breakdown

Posted on by brianjpombo

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http://DreamBizChat.com

All right, if you’re interested in making daily content today, we’re going to be covering a daily content breakdown.

I’m Brian Pombo, welcome back to the Orange Office in Grants Pass, Oregon.

Today we’re talking about daily content and yesterday it was our 100th episode. During that episode I was backwards. Let me see am I backwards today? I think I am. Hold on, let me see if I can switch that. Can I switch it during the broadcast? Look at that. Wow. I should have done that yesterday. I didn’t notice until after I was done. It was completely backwards, the entire episode, I had the number 100 showing up on the screen and it showed up backwards as zero zero one which is interesting because the very first episode I did way back in April (It was May).

The first episode I had was also backwards and everything that I showed including the DreamBizChat.com cue card, including that it all showed up backwards.

Of course I did it again on the hundredth episode. So that was just a special little piece of entertainment just for you.

Today we’re going to break down daily content.

If you were thinking of putting out any form of daily content, a lot like some of the people that I’ve been talking to recently, I’m going to break down kind of the things that I’d encourage you to watch for.

These are three items and maybe I’ll go into more depth as we go along. But these are three items that are specifically from a guy named Frank Kern. He’s currently working with Grant Cardone and they have their own advertising agency called Cardone-Kern. You can find them at CardoneKern.com. I’m not here to advertise for them, I don’t get any payment from them or anything else.

But I’ve learned a lot from Frank Kern over the years and he’s been a huge encouragement to myself to actually put on daily content like I do here at Brian J. Pombo Live.

The three things that he says that you’re going to want to look for, that Frank Kern talks about, if you’re putting out any type of regular content, and I suggest daily are these three things.

Number one, Establishing Value, number two, Demonstrating Goodwill, and number three, Making Offers.

You’ll notice that every video that I do, I attempt in most cases to do each of those three things, so let me go through them. I’m going to give you my own definition. I don’t know if they’re Frank Kerns definition or not.

I’ll tell you how I define these and how I tie them back into these videos that you’re watching right now.

Number one, establishing value. Establishing value is in its most basic format. Establishing the fact that you’re going to be presenting value right here right now and that you present value or have something of value for people on a regular basis, either through your business or any point that you’re trying to get across, having something valuable.

I start every episode with a kind of a headline if you will. This is what we’re going to be talking about. Or this is a little curiosity piece that may give you an idea of what we’re going to be talking about and it just kinda starts the ball rolling and shows you that where we’re going.

I tried to put it in perspective of the person viewing or listening, so I’ll call it how to do this or the top such and such for this.

I want to grab attention and talk about it from their perspective as much as possible, as the viewers perspective, your perspective as much as possible. That’s how I go about establishing value.

Number two, demonstrating goodwill. Now in demonstrating goodwill. It’s actually in the process of, of providing value and there’s a whole lot of issues that go along with this, especially if you’re in a form of information or education business because you’re like, “how much do I give away?” How much is too much?

Everything else, tomorrow’s episode, we’re going to be talking about how much information is too much information to give. I’ve talked about it a little bit in past episodes, but we’re going to go into depth on that specific point because there are DreamBizChat.com.

If this is the first video you’ve seen, this is the first time you’ve seen this. Let me talk about this and if this is a video, if you’ve seen any of these videos before or heard any of these podcasts before, you’ve heard me discuss DreamBizChat.com and this is the offer that I make to a very specific crowd.

It’s a very small, small, small, tiny amount of the people who are watching or listening or reading the transcript of this afterwards.

This is for business owners and executives of companies that are in the self-reliance field, meaning they have product service or an overall storyline that encourages people to become more self reliant.

To work more for themselves, to do what they need to do to become as independent as possible.

Those are the people I’m going after and what I’m talking about is helping them go from where they’re at in their already successful business to an absolute dream business. That’s where I’m looking to take them.

If they go to DreamBizChat.com and if you’re one of those people, you go to DreamBizChat.com and go and watch the video there and it takes you through the process and to see if you can have the chance to have a free discussion with me in the future on the phone or on online video.

So that’s it. That’s the offer. That’s one of the simplest offers that I make. It’s not not selling anything, but you could sell something in an offer. It’s a very simple offer.

In my case, you could have it and won’t be more complicated. You could have it be something free. You could have it be something that people paid for. You could have it be something a little bit different every time.

Repetition helps in a sense because more than likely most people are not going to be catching all your videos, catching all your audio or can’t you go all your blogs.

Those are the three areas that I would recommend doing if you’re doing any form of daily content, either some type of video, some type of audio, audio, podcasts, something of that sort or some type of writing, some type of text.

Blogging is a common one that people talk about, but any of those three, if you’re doing those on a daily basis or regular basis, make an offer, have an offer involved somewhere in there. It does a whole lot of things. For one thing, it gives people something to do.

If they feel like they know, like, and trust you or they want to learn more about you, it gives them a direction to go.

And so for example, if you go to DreamBizChat.com, you could type this in or you could go to the description of wherever you’re watching and listening to this and you can find the link. You can either copy and paste it over if it’s not a live link, but in most cases it’s going to be a live link. You just click on and go straight over there.

Having that option for people makes a big difference. So these are the three ways, the three things that you want to have in some form in all of your content that you put out there.

There’s a couple other little things that I’ve learned along the way and I’m learning new things all the time or things to add and so forth.

I’ll give you an idea of one of the things that I have added is a tagline on the end. And kind of a similar flow in the very, very beginning, like I mentioned, having a headline, having kind of a low introduction piece. And at the very end I have a little tagline then I’m going to do right now, and that’s going to be the end of today’s show.

But tomorrow, like I mentioned, tomorrow we are going to be discussing information and how much is too much to give for free when you’re doing any form of content marketing and you’re providing free content out there when is too much, when are you giving away the farm, when you’re wanting people to give you money to be able to get that same information, what we’ll be talking about that tomorrow.

In the meantime, get out there and let the magic happen.

How to Build Your Info Business

Posted on by brianjpombo

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http://DreamBizChat.com

Hey, do you know what time it is?

100th episode time. Hi, I’m Brian Pombo, welcome back to the Brian J. Pombo Live. Brought to you by BrianJPombo.com.

I’m going to take off these outrageous things. This is just to get an attention to get you to stop, to watch the video.

I will be talking about how you can build your info business. If you were looking to put together an information based business similar to my own.

I’m going to give you some tips and it all has to do with the fact that this is the 100th episode today. 100 consecutive episodes!

Every day I come to you live! For those of you on the east coast. Every once in a while I might be right on the cusp of earlier the next day, but in terms of my time, I’m on Pacific time here. In terms of my time, I hit every single day within midnight-to-midnight 100 times in a row.

I didn’t do this because I was looking to do a hundred episodes in a row. I was doing this for a whole lot of reasons and we’re going to get into some of them here today and this all stems from a conversation that I was having with a friend today, his name’s Patrick and I’m going to tell you about that in a minute.

But first I’m going to tell you about our sponsor for these last hundred episodes, whether I mentioned them or not, is DreamBizChat.com which is a special website set up by BrianJPombo.com.

Why would you go to DreamBizChat.com well, I’d recommend you go there. If you’re a business owner or an executive of a self-reliance based business, meaning that you provide services or products that help people to become more self-reliant, or you have a storyline that encourages people to become more self reliant, or you’re doing anything in that realm, go to DreamBizChat.com.

If you’re a decision maker at your company, organization or otherwise, go to DreamBizChat.com. Watch the video there. It’s eight and a half minutes long. Give you an idea of what DreamBizChat.com is all about.

Now onto the talk about the 100th episode, it’s nothing but a marker. It doesn’t mean anything. It means I’ve been doing it a little bit over three months now, and we’ve got Brian J. Pombo Live.

It didn’t start out as that. It just started out as some live videos on Facebook and we started spreading them out throughout, other social media, Linkedin, Youtube, pretty quick.

We started putting them out there and then we finally got on to Instagram. Back logged all the old ones on to Instagram, including these new ones and started doing them daily.

Every day we’re going out there and now we have a podcast called Brian J. Pombo Live, which you may be listening to this on. It’s audio only. So it’s the audio from all these video broadcast that we do.

It’s simple, simple process.

I needed a way to be able to get myself out there, be able to talk about all the random things in life that tie back into business and to try and reach people that I think I would be able to connect with.

And more importantly, that if you feel like you’d connect with me, this is your chance to get to know me without me knowing that you’re getting to know me.

So you have a chance to go and watch all these 100 videos, you’ll get a chance to watch and listen to all the other videos and audios that I’m going to be putting together from here on out. It’s a chance to get out there to show your work.

The term, “show your work” is from a book by Austin Kleon. Go and check that book out. It’s an awesome book. Show Your Work, that really changed my mind in terms of how to think about content marketing and how to think about providing daily content.

It’s all about talking about where you’re at right now, talking about what you’re thinking about, what you’re doing, where you’re going, regardless of whether that’s perfect or not.

And my discussion with Patrick, we were talking about this because he was in a similar place than I’ve been in in the past, which is, you know, “I’m not quite where I want to be.” I’m not quite product ready yet.

I’m not really ready to put myself out there yet because I don’t feel I’m, I’ve got the end product yet. I’m not exactly who I want to be and I don’t know everything and that I want to know in order to go forward.

And if you’re coming from the same place, I recommend start and you don’t need to make a daily video, but try doing something daily if you can. Try doing a daily blog, you could do writing.

If that comes easy and natural to you. You could do a video, you could do audio, you could just do an audio podcast.

Just put it out there. Just start the process.

We’ve talked about a lot of these things before. If you go to my website and type in daily content, you’ll be able to watch or listen to all of the videos and audios where I discuss all the benefits of daily content and there’s a lot of benefits that come from sitting around and doing a hundred of these things over and over and over again.

But in the end it comes back to KNOW, LIKE and TRUST.

So if you want people to get to know you, like you and trust you, then they’re going to be more likely to do business with you or do anything with you or pay attention to what you want them to pay attention to. I mean, you may be running a nonprofit, you may be trying to get….I don’t know…information out there about your view on vaccines.

I don’t know. You’ve got something that you’re trying to promote. You should be doing daily content because people connect with people. You could just put the info out there, but the more you can be a person out there for people that they can get to know, like, and trust you, the more you’ll have the ability to get your message to them.

If you think you have the ability to change their life with your message, it’s up to you to get out there. You got to put the stuff out there. It doesn’t have to be your best foot forward. You can hold stuff back and say, hey, if you want to know more, go to my website.

Go to DreamBizChat.com or go to wherever you’re wanting them to go to. But give them a taste. Give them a feel for who you are.

Let them know what you’re all about and just move, just move. Just get it out there. Don’t hold it to yourself. If you hold to yourself, nothing’s ever gonna happen.

Yesterday we were talking about learn, do, teach. It’s the teaching element that will change you as a person and change your business. I can’t believe how far I’ve come with a hundred episodes of this and how far I can only imagine where it’s going to take us because I’ve had people come into my life that were all on the outskirts, but because I had this content out there, it just gave them a little bit more of a nudge to get in contact with me, to connect with me and to start whole new adventures.

Like my adventures in the future with Patrick. I’ve had there’s a number of other people, Denise, I’m not going to name them all.

All you have out there who reached out to me because I was doing a little bit more to reach out to you. And so if you’re one of those people, definitely reach out to me. Go and even if you don’t think you qualify for the Dream Biz Chat, go to BrianJPombo.com go connect with me.

I love to meet up with you. Come back 100! My 100 went away. I want it on the screen. There it is.

We just have a good time. It’s all about having a good time, getting out there, letting people know who you are, and hopefully in watching these videos, you get to know me a little bit. It’s not all about me. It’s about relationships.

So go out there, put yourself out there and find the people that want to meet you. Get them coming towards you versus you having to fish for them. All right. I hope that made sense to you. I hope that means something to you.

Tomorrow I’m going to talk a little bit more about the elements that you could have when talking about daily content. If you’re going to do it from scratch, what are the things that I need to have in place?

Well, you get a little bit of a clue by watching these. You watch a few of these. You’ll see all the similar elements over and over again. I’m going to talk about them directly.

Talk about how you can have the same thing and hopefully they’ll be a little bit of help for you and we’ll catch you tomorrow. In the meantime, get out there and let the magic happen.