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Sad news continues to come in from Minnesota and other spots around the country like our home state of Oregon 🌲 as well.
Brian shares some thoughts on handling negative emotions in your business and life.
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👉 Some thoughts on the challenges of Government 🤯 on businesses and staying flexible to new ideas as markets shift.
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A few tips to consider for daily content and content marketing success. 📺
Here’s the Cheat Code ⤵️ for you naughty skimmers that won’t watch the full video 🙃
▪️ Create a clear-cut offer
▪️ Deadlines and Limited Supply of your offer
▪️ Social Media Ads to grow your audience 💸
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A preview of the coming days. Brian opens up about the 😀 and 😩 of doing daily vids over the past year.
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http://DreamBizChat.com
Video 288
Today we delve into the value of repurposing content and touch on the value of transcription at the end.
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How much free info should you be giving away?
Hi, I’m Brian Pombo. Welcome back to the Orange Office. Feeling a little bit better today. You can probably still hear I have a little bit of a cold or whatever it is and my throat, but feeling well, not feeling 100%, but feeling better enough to be able to get into some really good stuff here.
One thing that I found, well we’ll get into that in a second. I just want to welcome you back.
We’re in Grants Pass, Oregon and this is Brian J. Pombo Live today.
Just as in the past handful of days we’ve been discussing daily content and what it would take if you were interested in putting out daily content or having someone at your company put out daily content on a regular basis, which I recommend doing because we have this free medium of social media.
It is free to put your stuff out there and it’s not great on a free level. That doesn’t mean everyone will see it or everyone you want to see it, we’ll see it. What it means is that people who are searching for your stuff, we’ll see it.
It’s a way to be able to reach out at least in the short run and get to have a feel for what works and what doesn’t work.
In-terms of what people are looking for and what works on your end in-terms of delivery and what you think really needs to get out there.
We can go into more detail and you can watch some of the other videos in terms of why you would do daily content.
But today I’m going to talk about some of the excuses that hold us back from doing daily content.
I know one of the things that was always in the back of my mind was if I’m selling information for a living, so me, I’m a business strategist. I help businesses to basically achieve their dream potential. So take them from wherever they’re at and let’s say they want to make double, triple, quadruple where they’re at in terms of ongoing income and that will allow them to be able to structure themselves the way they want.
Be able to have their business owners and executives can have their own lifestyle apart from the business and be able to build everything that they want out of their business.
I help them to create plans to achieve that. So a lot of what I do is information based, especially in the early days, in order to get attention in order to, create trust between me and potential clients, I’ve got to put out a whole lot of information.
Some of that information is free and some of that information is paid for. So what happens when you’re giving all the information away for free? And not only that, but that other people are given the same information or from your mind, the same information away for free?
I mean we could go on for days about a lot of the issues, the concepts of free information, but I’m just going to lightly touch on it.
So one of the main fears is that you’re going to saturate your marketplace.
You’re going to quench their thirst for the information by giving them too much. There’s a couple of ways to go about do dealing with this.
I’ve heard this from both a Dan Kennedy and from Russell Brunson and one of the most common ways that they talk about doing it is they say what you want to do is provide in your free information.
Especially if you work in the, “how to” field and most information is how to information. Then you provide them WHAT they need to do but not HOW. You hold back on how to do it and you sell them the how to do it. The specifics of the how. The what you could tell them all the details as far as the what.
But the how you don’t want to give them any of that information out front. This can work. This can totally work.
I’ve seen it work on many levels. For me personally myself, I don’t get rich on selling how to information and I am more than willing to go through the how with people. It’s not my thing to hold back on the how or to try and differentiate between what a what is and what the how is.
For me it’s a bit too cerebral and it’s just not the way I function. Here’s how I function. What I do is I will provide everything for free.
I put it all out there and it finally came to me that where my real value is isn’t in the information itself because most of the information that I provided and I send out there to everybody, it’s information everybody could have anyways.
It’s all out there. I got it from somewhere. I’ve learned it from reading and watching what’s happening in the marketplace. And it doesn’t take much to be able to gain this stuff. That’s not really where the value is. The real value is in the consolidation of information.
How it’s put together to make it as useful as possible. So even in these situations, I’m providing you all this free information on all my videos, but it doesn’t become super valuable until I can consolidate it.
Let’s say I took everything that had to do with daily content and I put all of the info that I was bringing to you here for free. I put it all in the format of a book, so we transcribed it and put it into a book.
All of a sudden that’s valuable even though it’s available for free out there. You could go back and you can filter through all my videos and try to find all the ones about daily content and everything else.
But if I take all that and I put it into a book and that’s your focus, that’s what you want is daily content. That book becomes valuable to you, especially if you’re good at retaining information through reading or if you’re good at using books as kind of like textbooks and you can go back and look at it and write notes from it and everything else all depends on how you learn.
But that’s just an example. How you consolidate something creates a convenience factor which then makes it valuable. It’s worth trading money for.
Another thing is though, the big thing, the things I get most money from is taking the principles I’m talking to you about and customizing it to companies.
Customizing it to specific people, customizing it to specific situations. So talking with somebody I can tell real quick by the questions I ask on what the next question is that needs to be asked and what needs to be done next.
If you’re just jumping into this field and just learning all this stuff at once, it’s just kind of all a mishmash. But if you’re talking to someone like me who knows where to take you because of experience and knowledge that becomes valuable then.
Then I don’t have to worry about all the free info I give.
I’ll give out all the free info. Because I know that my real value is in that spot. Now, if your real value is in how, then you don’t want to give that away right away.
You’ve got to find out where your real value is. Where’s your real potential held at?
Just put a value, put a number on that, put a price on that. Start putting it out there, on what you’re going to charge for those types of services, what those services are. Look at different ways of providing it, both in how that both in kind of a DYI sense.
You provide materials for people to kind of go through on their own, but also lead them to being able to work directly with you or you know, all depending on your services and products.
Hopefully that helps out a little bit in terms of concept of information marketing.
Tomorrow we’re going to be talking about a similar area, but in the meantime, go to DreamBizChat.com especially if you are a business owner or an executive that’s in the self-reliance space and you’re interested in taking your business from where it’s at to an absolute dream business.
Go to DreamBizChat.com watch the video. If you’re interested, fill out the application and we’ll get to talk, especially if you’re qualified tomorrow.
All new stuff come back then, will see ya. Bye.
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Daily Grand Slams. Do you need to hit a grand slam every day? Hi, I’m Brian J. Pombo Welcome back to Brian J. Pombo Live today. We are still in Grants Pass.
I am sitting out in front of the Orange Office. Drove out here to go inside to record and go live to be able to see all you lovely people. Wasn’t quite able to make it in.
You may be able to guess from my voice that I am the walking dead right now. I’m quite sick and you may have noticed yesterday too.
But today it’s been trying, so they can’t all be grand slams. What’s a grand slam? If you’re not a baseball efficient auto than you don’t know that in baseball it’s the best thing. One of the best things that you can do is hit a grand slam, which is you’ve got three other people on base and you hit a home run. So you get four runs in, you’ve scored four points for your team. It’s one of the best things you can do.
You can’t always do it every day. It just probably is not realistic.
Every once in awhile the fate is gonna hand you a sticky, wicket and take you in a different direction.
So today’s one of those days. I wanted to come to you and discuss daily content in terms of information and how much information you should provide. We’re going to move that until tomorrow.
And so I could go into some more detail, bring out the dollar store whiteboard and kind of go through some ideas with you on that.
But for today, I just want to encourage you, if you’re a business owner or an executive in the self reliance space, go to DreamBizChat.com. Go and check out the video I have there. It’s only eight and a half minutes long. It goes by quick. I love to hear your feedback on it.
If you think you’d be interested, fill out the application. It’s all completely free. It’s a chance to be able to have a talk with me.
Trust me, I won’t get you sick. I’ve looked this up as a science. Supposedly you can’t get people sick over the interwebs.
We’ll see tomorrow. More details in terms of daily content. Just remember, if you’re doing it daily, it stacks up. It stacks up and stacks up and stacks up. So they don’t all have to be the greatest thing in the world.
Sometimes you’re going to be doing things that I guess you could say are a little bit more relatable where you’re not Mr or Mrs. Perfect. That you sometimes pretend to be, you know, so hopefully I don’t pretend to be that for you, but y’all have a great night and we will see you tomorrow.
Get out there and let the magic happen.
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All right, if you’re interested in making daily content today, we’re going to be covering a daily content breakdown.
I’m Brian Pombo, welcome back to the Orange Office in Grants Pass, Oregon.
Today we’re talking about daily content and yesterday it was our 100th episode. During that episode I was backwards. Let me see am I backwards today? I think I am. Hold on, let me see if I can switch that. Can I switch it during the broadcast? Look at that. Wow. I should have done that yesterday. I didn’t notice until after I was done. It was completely backwards, the entire episode, I had the number 100 showing up on the screen and it showed up backwards as zero zero one which is interesting because the very first episode I did way back in April (It was May).
The first episode I had was also backwards and everything that I showed including the DreamBizChat.com cue card, including that it all showed up backwards.
Of course I did it again on the hundredth episode. So that was just a special little piece of entertainment just for you.
Today we’re going to break down daily content.
If you were thinking of putting out any form of daily content, a lot like some of the people that I’ve been talking to recently, I’m going to break down kind of the things that I’d encourage you to watch for.
These are three items and maybe I’ll go into more depth as we go along. But these are three items that are specifically from a guy named Frank Kern. He’s currently working with Grant Cardone and they have their own advertising agency called Cardone-Kern. You can find them at CardoneKern.com. I’m not here to advertise for them, I don’t get any payment from them or anything else.
But I’ve learned a lot from Frank Kern over the years and he’s been a huge encouragement to myself to actually put on daily content like I do here at Brian J. Pombo Live.
The three things that he says that you’re going to want to look for, that Frank Kern talks about, if you’re putting out any type of regular content, and I suggest daily are these three things.
Number one, Establishing Value, number two, Demonstrating Goodwill, and number three, Making Offers.
You’ll notice that every video that I do, I attempt in most cases to do each of those three things, so let me go through them. I’m going to give you my own definition. I don’t know if they’re Frank Kerns definition or not.
I’ll tell you how I define these and how I tie them back into these videos that you’re watching right now.
Number one, establishing value. Establishing value is in its most basic format. Establishing the fact that you’re going to be presenting value right here right now and that you present value or have something of value for people on a regular basis, either through your business or any point that you’re trying to get across, having something valuable.
I start every episode with a kind of a headline if you will. This is what we’re going to be talking about. Or this is a little curiosity piece that may give you an idea of what we’re going to be talking about and it just kinda starts the ball rolling and shows you that where we’re going.
I tried to put it in perspective of the person viewing or listening, so I’ll call it how to do this or the top such and such for this.
I want to grab attention and talk about it from their perspective as much as possible, as the viewers perspective, your perspective as much as possible. That’s how I go about establishing value.
Number two, demonstrating goodwill. Now in demonstrating goodwill. It’s actually in the process of, of providing value and there’s a whole lot of issues that go along with this, especially if you’re in a form of information or education business because you’re like, “how much do I give away?” How much is too much?
Everything else, tomorrow’s episode, we’re going to be talking about how much information is too much information to give. I’ve talked about it a little bit in past episodes, but we’re going to go into depth on that specific point because there are DreamBizChat.com.
If this is the first video you’ve seen, this is the first time you’ve seen this. Let me talk about this and if this is a video, if you’ve seen any of these videos before or heard any of these podcasts before, you’ve heard me discuss DreamBizChat.com and this is the offer that I make to a very specific crowd.
It’s a very small, small, small, tiny amount of the people who are watching or listening or reading the transcript of this afterwards.
This is for business owners and executives of companies that are in the self-reliance field, meaning they have product service or an overall storyline that encourages people to become more self reliant.
To work more for themselves, to do what they need to do to become as independent as possible.
Those are the people I’m going after and what I’m talking about is helping them go from where they’re at in their already successful business to an absolute dream business. That’s where I’m looking to take them.
If they go to DreamBizChat.com and if you’re one of those people, you go to DreamBizChat.com and go and watch the video there and it takes you through the process and to see if you can have the chance to have a free discussion with me in the future on the phone or on online video.
So that’s it. That’s the offer. That’s one of the simplest offers that I make. It’s not not selling anything, but you could sell something in an offer. It’s a very simple offer.
In my case, you could have it and won’t be more complicated. You could have it be something free. You could have it be something that people paid for. You could have it be something a little bit different every time.
Repetition helps in a sense because more than likely most people are not going to be catching all your videos, catching all your audio or can’t you go all your blogs.
Those are the three areas that I would recommend doing if you’re doing any form of daily content, either some type of video, some type of audio, audio, podcasts, something of that sort or some type of writing, some type of text.
Blogging is a common one that people talk about, but any of those three, if you’re doing those on a daily basis or regular basis, make an offer, have an offer involved somewhere in there. It does a whole lot of things. For one thing, it gives people something to do.
If they feel like they know, like, and trust you or they want to learn more about you, it gives them a direction to go.
And so for example, if you go to DreamBizChat.com, you could type this in or you could go to the description of wherever you’re watching and listening to this and you can find the link. You can either copy and paste it over if it’s not a live link, but in most cases it’s going to be a live link. You just click on and go straight over there.
Having that option for people makes a big difference. So these are the three ways, the three things that you want to have in some form in all of your content that you put out there.
There’s a couple other little things that I’ve learned along the way and I’m learning new things all the time or things to add and so forth.
I’ll give you an idea of one of the things that I have added is a tagline on the end. And kind of a similar flow in the very, very beginning, like I mentioned, having a headline, having kind of a low introduction piece. And at the very end I have a little tagline then I’m going to do right now, and that’s going to be the end of today’s show.
But tomorrow, like I mentioned, tomorrow we are going to be discussing information and how much is too much to give for free when you’re doing any form of content marketing and you’re providing free content out there when is too much, when are you giving away the farm, when you’re wanting people to give you money to be able to get that same information, what we’ll be talking about that tomorrow.
In the meantime, get out there and let the magic happen.