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Day two of a series of shows all on Content Marketing.

Transcription

Content Marketing Strategy.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Let’s talk about content marketing strategy yesterday, I kind of gave you a preview of what we were going to be going over. Today I want to get dig right into the steps.

Let’s say you have a business, you’re the business owner, you’re the executive, you’re the person in charge and you’re trying to figure out where to go with this content marketing thing.

We talked about the different types of content marketing, that’s something you definitely want to have your head wrapped around to some extent.

But the next big thing is to really go over the top three, first steps.

And we’ve talked about this a lot here. I know, I discuss it with nearly every one of my clients, we end up having to go through these steps at some point, the first step is to determine your market.

First step, determine your market.

So you got to determine who you are trying to reach with your content. Who are you looking for people that already know who you are?

Are you looking for people that don’t know who are you looking for?

Are you looking for your ideal clients?

Are you looking to just kind of spread yourself out there for everybody?

Who are you going after?

That’s the main question, you got to determine right off the bat, who are you going after? And that should be pretty clear. If you don’t have that cleared up, you’ve got to figure that out before you even start recording or sitting down and writing or what have you.

So find out who you’re trying to reach with your content first, that’s the first major part of content marketing. second major part of content marketing is the message. You got to know what you’re telling them.

So you find out who you’re talking to and then what are you telling them?

What are you wanting them to do after watching you listening to you reading your words?

Where What do you want them to do next, what’s the purpose?

What’s the main purpose, you’ve got to have that in mind, right?

You must know what you want them to do. If you don’t have that fully defined. First, figure out who you’re talking to, and then figure out what you’re wanting him to do. And that’s going to put a certain color on how you do your content, whether it’s going to be mostly about that.

Or whether it’s going to be mostly biographical or what have you. You got to figure out that first. So first is the who second is the what. And the third step is what we call media. In other words, where are you going to put it out?

See if you know who you’re talking to, you know what you want them to do, Then where should be easy at that point.

You may have already had an idea of where before, but you got to make sure it matches up with those first two. Oftentimes, we jump the gun and we say I want to make YouTube videos, or I want to be on Facebook, it’s like, okay, that’s fine, but who are we talking to?

And what are we telling them to do, if you don’t have those worked out first, a lot of times you you just want to be out there. And it’s not, it’s not the best solution, you’re always going to be disappointed because you have an expectation in the back of your mind.

But it’s not out in the front, where you and your team can can really sink their teeth into it. So you’ve got those worked out those top three things that should determine where you’re going from there, you shouldn’t have also within media.

You’re going to go back to the question we had last night, which is what type of things do you want to do in content marketing or whoever you’re putting in charge of it?

Are they going to be making videos, are you going to be writing blogs, are you going to be doing a podcast, which is mostly audio? You know, what are you doing?

Are you going to do all of them, are you going to put out a video with talking in it that gets converted into a podcast and gets transcribed into a blog post?

That’s something we do here at Brian J. Pombo Live, you could go check it out at BrianJPombo.com.

Go to the media section, you could check out our 700 plus videos, audios and blog posts all along the way. There might be a few that weren’t transcribed in there. But for the most part, I think we got transcribed. So go check that out one way or the other.

These are the steps, okay, there’s more to it, there’s more to the execution of it. We’re gonna get more into that tomorrow night. So come on back then.

In the meantime, go grab a copy of my book, nine ways to Amazon proof your business. It’s it’s cheap. You can get one Yeah, and it’s short. It’s simple, 9 Ways to Amazon-Proof Your Business. Or how to stand out in your industry and make every competitor irrelevant. That’s a subtitle. I always forget the subtitle.

And I always forget to tell you guys that subtitle it actually makes more sense than the title itself. Right. So I wanted to remind you about that. Get a free copy at AmazonProofBook.com. We’ll be back Your tomorrow night. Meantime, get out there and let the magic happen.

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Taking a look at just what is content marketing and how can you use it to help your business.

Transcription

What is content marketing?

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Let’s talk about content marketing, shall we?

What exactly is it?

This is probably going to turn out to be a series of videos that we end up doing content marketing, when I’m talking about content marketing, I’m talking about the type of marketing that you are using. In essence, infotainment, you’re, you’re putting out material out there that both entertains and educates.

At the same time, wow, having a marketing message tagged along there somehow somewhere, either in the fact that even if you’re just a marketing person, that a person that is promoting a company promoting a brand promoting a cause.

And that just by you being there is the marketing message, it’s at its very lightest touch, but at the best case scenario, having something specific that you are leading people into via the content.

So it doesn’t matter what the content is something like what you’re watching right now or listening to right now. So I’m putting this out both in video format and audio format via podcast.

So it could be that it could be a blog, it could be anything written a book, a physical book, an electronic book, it could be any of those things. That’s all content, it, you wouldn’t normally call any of those things content, but you call it content when you tack on the word marketing.

Because it’s the style of marketing, content marketing is not new, it didn’t start with the internet, it’s not going to go away once the internet forms into something else or become something different. It’s something it’s just a style of marketing that has always been present, and has up till now not really been in the mainstream.

But the concept is really simple. If you understand it, if you can deliver value, right off the bat, either in form of just even just entertainment value, if you’re able to be able to capture somebody’s time, like I’m doing right now with you being able to capture some small amount of somebody’s time.

And allowing them to feel like they’re getting something in return at education, entertaining, intertainment, anything, anything at all, then you are giving a whole lot of value first, instead of asking straight up, hey, I got this, give me money for it, right?

Whether it’s a service or product, or you’re or you’re pitching your church or anything, it doesn’t matter.

Content Marketing is a great way to be able to do any of this, especially right now, since everyone has the ability to get involved in so many different formats of content, which we’re not normally available.

Up until a good 1015 years ago, it was not easy to go and get a book out there, it was possible, there was a ways to be able to self publish, but not as easy as it is today. Not as accessible, not as inexpensive, as it is today.

To be able to put out a podcast to actually have a recording of a radio show in a sense, and have people actually listened to it have be able to reach an audience. These are amazing things, amazing formats that we have available to us, YouTube and the video explosion that has happened with that, and the new video sites that are coming that are spinning off of that now that are building up to be competition for YouTube or rumble.com, and so forth.

There’s a whole lot of these that I’ve got to experiment with. And there’s some great opportunities that all these places, it’s but it really comes down to you trying to reach your market.

That’s what marketing is all about you bringing a message to a prospective marketplace, right. And in doing that, if you can tag along some form of content. Like I said, All you got to think about is this way, it’s either going to be video, it’s gonna be audio or it’s going to be text, or a mixture of those. That’s content marketing.

That’s all there is to it. Now, we’re gonna go into some details in future videos as to how do you go about doing this? What are the steps involved in content marketing,

if I’m starting from scratch, if I’ve got a business if I’ve got a cause if I got a I have something that I want to get out there. I’ve worked with local politicians to get them focused on, what are the steps to running for political office?

Well, it all comes back to the same thing. It’s all marketing and so where do you start?

We’re going to talk about that tomorrow. In the meantime, I’m going to tell you why I’m here I’m I’ve got a whole lot of things that I promote.

I’m a business strategist. I work with people one on one or at a distance and I wrote a book, 9 Ways to Amazon-Proof Your Business. You go and buy a copy of this book wherever books are sold or you can get your own free copy at AmazonProofBook.com.

See, simple, wasn’t it?

That’s content marketing and you can do it too and we’re going to go through more details later.

So make sure to subscribe, follow, you can go and subscribe to these on a regular basis over at BrianJPombo.com we’ll be back tomorrow night. In the meantime, get out there and let the magic happen.