Tag: Business Strategist

Boost Your YouTube: Tip 3

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Look back at Brian’s video – 5 Excruciating Steps to Become A Business Strategist

Watch here – https://www.youtube.com/watch?v=elw8yC6TaaY&t=1s

Transcription

Boost Your YouTube: Tip 3.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I have my whiteboard here with a whole bunch of numbers that have nothing to do with anything. In fact, I don’t remember what these are reference to, you have to go back and watch my videos. I haven’t erased it yet, but this has something to do with today’s YouTube tip.

Regarding this is, let me see this. I think there’s my top three highest viewed video currently in 2021. And the title of this video is, 5 Excruciating Steps to Become a Business Strategist.

So this was from last year or close to a year ago, I don’t have the exact date in front of me. It just says one year when it comes to YouTube, sometimes that can be fudged a little and the picture has me with a whiteboard.

One thing I have noticed, which is odd. And it’s also funny that I haven’t tried it out more often is, if I have a whiteboard on the YouTube cover with something written on it, I tend to get more views on those.

I don’t know if it’s a coincidence, I don’t know if it draws people in, I really am not certain if that’s true or not.

One thing I am certain of is videos with numbers in them tend to pull people in, especially if the number signifies something interesting to the people that are viewing.

So if it’s a topic and I number it, and I have the actual digit in the title that does pull people in, that is a and it’s not just with YouTube videos. That’s very common with articles, if you’re doing blog articles, anything and that goes back into the something having to do with the human psyche. I think I’ve read about it in the past.

But it’s very known to anybody that writes headlines, and does copywriting. That if you put numbers somewhere in the title, it pulls it draws the attention and pulls people in because they want to say, well, what is that?

What does this number signify?

It automatically pulls out the mathematical side or what have you. And you’re going okay, what five, you know, and it’s called 5 Excruciating Steps, I purposefully used an awkward word in there, that kind of forces a person to have to read it and it’s not a common word.

It’s all in reference to being a business strategist, which really doesn’t have that much pool in general. And so I was surprised by how well this one did I base it mainly off of the number, there might be something else in it, that is pulling people in this is one of the ones that a lot of my earlier videos, I made sure they all had captions in them, the closed caption for the hearing impaired or what have you.

Or if people just like to read along, it has the captions captions can pull in search unto themselves, because it is included somewhere within the algorithm. Every all the words that you speak yes, YouTube is listening to you whether you have captions or not.

But if you have captions installed it, it will be listening to what’s been typed out. So if you’ve had it transcribed, your video transcribed, and you put it out there, and you made sure that it’s actually worded correctly,

YouTube will catch some of the things you’re saying and they will become searchable. I have seen this done through time. So I know what’s the case, I know it’s built into the algorithm, at least it has been in the past, anything could change in a time, they can always go in and switch things around. But it has helped with ranks.

So there may be something that I’m saying that is has gotten me into some form of search or at one time got me into one particular search that got more people watching this, although this is one.

This video has consistently gotten views, not not 1000s millions of views, but it has gotten in comparison to the rest of my site, relatively consistent views, and tell you the truth. I’m not certain why but I think that the title has something to do with it. Hopefully that’s helpful to you.

This is tip number three tomorrow, I’m going to come to you with tip number four. And we’re going to go through we’re going up the line and going into some my most popular videos and why I think they’re popular. All these tips all fall back into each other.

The reasons why these have gotten so many views are common. And you’ll see that on some of these others that we’re going to be looking at. So we’ll be back here tomorrow with more of that if you’d like more tips on how to organize your business so that you’re not dependent on on YouTube, and all these funky algorithms and large companies that are probably going to kick you off for saying the wrong thing, then go check out nine ways to Amazon proof your business.

It’s not just about making it Amazon Proof, and this is before a lot of a lot of the controversy about Amazon kicking people off their platform. Amazon has control over a certain sector of the internet. Google has a certain amount of control, Google has control over YouTube.

These large companies have control and you have to realize you don’t want to be dependent on them, doesn’t mean you shouldn’t find out how to work with them, and to use their algorithms to your favor. But if you really want to be outside of that whole realm, and to make yourself Amazon Proof, Google Proof, YouTube Proof.

Check out my book, 9 Ways to Amazon-Proof Your Business. You get a free copy at AmazonProofBook.com and we talk about this stuff every day. So subscribe, follow wherever you’re checking this out watching or listening.

Come on back to Brian J. Pombo Live, every day. You have a great night. In the meantime, get out there and let the magic happen.

Why Does Strategy Matter in Business?

Posted on by brianjpombo

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Thoughts on strategy from a business strategist. 🙄

Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

Transcription

So why does strategy matter in business?

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

In fact, I believe this is the 650th episode of Brian J Pombo Live, if you can believe that, you can go back and check out older episodes on YouTube or wherever you happen to be watching or listening to this.

Also, we have an archive which got interrupted last year, but will be soon back in place over at BrianJPombo.com. You should be able to see most of the episodes if not every episode, back over there at least eventually. Stay tuned for that.

So why do strategies matter?

Yesterday, we talked about principles and principles are pretty clear. I mean, principles matter in life, if you believe that principles exist, which I haven’t met anyone that doesn’t believe that they exist on some level, that there are certain rules that the universe runs by. You know, whether you call that theological or scientific or what have you there, there are certain things that kind of hold everything together.

The when it comes to strategy, it’s not something that is often taught in school or discussed hardly at all, we learn a whole lot about principles and about rules and about things that exist or don’t exist.

But we don’t talk a whole lot about strategy.

What is strategy?

I’ll give you my most simplest definition strategy is the process. You go by to plan your how you’re going to take the principles or, or gain the vision that you have via principles.

You have a vision for your business, you have a vision for what you’re doing in life. Strategy is the game plan to get there. It’s the game plan to achieve your dreams and goals and everything else that you aspire to in life.

So how do we go about doing this?

How do you draft out a strategy?

The main thing is to have the intent to have it, you have to have the intent to draw something out to have somewhat of a game plan with the idea that it’s flexible.

Because I know a lot of entrepreneurs, a lot of business owners, a lot of people who run things, if you’re just the executive of a large company, a lot of times you’ll be much more spontaneous. And you don’t want to be held down by by rules and regulations and a very specific game plan.

But the game plan is more just it’s just the plan, it doesn’t mean that’s what actually is going to happen. This is just an initial first draft is what how I like to look at it, first draft of where we’d like to go in the most ideal scenario, with what we know of everything that’s on the ground and what our obstacles are going to be what we know from right now, where we’re going to go from here to get from point A to point B.

That’s what the game plan is all about. That’s what strategy is, doesn’t mean it doesn’t change, it totally changes it needs to change you need. This is why I don’t just come in and build a strategic plan for our company. And then we’re done.

You know, that isn’t I don’t just get paid once. It’s an ongoing thing. Strategy is an ongoing growing thing. Unlike principles, which are pretty solid. And the vision which tends to stay pretty solid. The strategy is always changing.

But it changes slower than the day to day tactics. The strategy is what helps tell you what to do next. It’s kind of how of the whole thing…this is how we’re going to go about doing things.

This is how we plan to do it or not to do it and you can change that as you go along. But you’ve got to have something that you’re working off of to begin with, so that you can you can have an agreement on where to go next.

Okay, so if you look at I’m just off the top of my head, I’m coming up with this with this analogy. Let’s see if when it comes out of my mouth, it makes sense.

You have you have a good thing, but it’s not completely solid. Because there’s room in there for wiggle room even within the text that says you could do it this way or you could do it that way you go this way or that way with it.

Also just because of things that were left out, you’ve got wiggle room in there. Also you have the amendment process, which allows you to change anything in the Constitution.

It takes a lot to get an amendment passed, but you can change anything in the constitution to being something else. The Constitution is very much a strategy, that that strong strategic plan is based off of the principles.

That is for the most part is, is in the Declaration of Independence. That’s, that’s your principal is the Declaration of Independence, the Constitution is more of a strategic plan. This is where we’re going for now.

And when we find things that need to change, we change it, you know. Oh well, you know, we didn’t mention we don’t like slavery, let’s add that in there, you know that women don’t have an explicit ability to vote, let’s put that in there. so on so forth, then you have the laws of the country.

And the laws are, are completely tactical, they can change at any time, they go this way or that way. But they need to be based on the Constitution, they need to be based on the Constitution, which is based on the principles of the Declaration of Independence, when you start messing around with that process.

And that level of importance. And you go in the opposite direction, you just make a law about anything, and then you try and change the constitution to fit it. And then you hopefully can finagle the principles to fit that with the law that you wanted, it doesn’t work as well. And we tend to get into problems if we don’t, if we go the wrong direction with that I’m not getting into a political thing here.

It’s just an example of principles, strategies, tactics, we’re going to talk more about why tactics are necessary and how to handle tactics a lot better tomorrow.

Strategy is a plan that’s in place a longer term plan in place that helps you decide how the what’s the where, and the winds of how to accomplish what you want out of your business.

And most companies just do not have a cohesive strategy that everyone’s on board with. And there’s one of the main things that I do when I come in and I help companies to be able to not just have an executive strategy, but to be able to translate that executive strategy beyond to the entire company.

So every level, every sector of the company ought to have their own version or know what the whole company’s strategy is, what is their long term plan?

Where are they going?

What’s the point of the whole thing, you know, and what’s our goal?

If that makes if that all makes sense?

Hopefully it does.

You could find out more about business strategy over at my website, BrianJPombo.com. And you can also get yourself your very own kind of step by step concept of how to build a strategy.

My book, 9 Ways to Amazon-Proof Your Business. You can get your own free copy at AmazonProofBook.com. We’ll be back tomorrow talking about tactics. In the meantime, get out there and let the magic happen.

Offer More Often

Posted on by brianjpombo

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The value of offering your product or service more often.

Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

Transaction

Offer More Often.

Hi, I’m Brian Pombo, welcome back to Brian J Pombo. Live.

Today I want to talk about the eighth way of Amazon proofing your business called, offering more often. And this is a specific chapter in my new book, nine Ways to Amazon-Proof Your Business.

You go check that out wherever books are sold, including Amazon.com, Barnes&Noble.com, so on and so forth. You can get electronic copies, hardback copy, whatever you want.

You’d also get a free copy if you’d like over at BrianJPombo.com/AmazonBook or this right here AmazonProofBook.com that’s AmazonProofBook.com. That’ll take you straight to a place where you can get an electronic copy downloaded to wherever you read your books.

You can read it right off the computer screen or right off of your phone or tablet.

So go check that out AmazonProofBook.com. And just by having this here, I am offering more often, if I have to keep these words up, keep these words up the entire time, I am pointing at myself the words right here.

If I keep this address up the entire time I’m making the offer. It’s always there, it’s always available for someone to go back to. And see, also if you go to the description, this will also be there to AmazonProofBook.com. Wherever that’s included, I’m giving people a chance to get it.

The more often that I mentioned it, the more often the more likely it is that they’re going to get it or at least take a look at it or go that direction. So the more often you offer, the more often people are going to take you up on it.

The less often you offer, the less often people think it’s it’s pretty common sense but you’d be surprised how many people are so scared of making that offer more often.

Where if you do it in in not a rude way, not an odd or off way. But you’re just straightforward about it like, this is what’s going on, this is the offering, then you get more and more people that will be interested in it.

The more eyeballs that see it, the more ears that hear it, the more likely you’re going to get somewhere, the less likely you do it. But if you’re still putting out content and you’re not making clear offers, or not making them as often as you can, you’re going to have less success. It’s pretty straightforward.

But I’ve got a chapter on it.

Like I said, at my book, this whole thing seems like a big commercial for my book, doesn’t it?

Well, the whole thing’s a commercial for me. I mean, the book is a commercial for me too.

I mean, that’s just how these things work. But it doesn’t mean you can’t get value from it.

Take the point. Offer more often.

If you have something to offer people if you have something that people want.

Let that give them a chance to think about it, give them a chance to consider it. By putting it out there more often people don’t think about these things often enough on their own, you’ve got to remind them.

So hopefully that’s helpful. We’ll be back tomorrow night. In the meantime, get out there and let the magic happen.

9 Ways To Amazon-Proof Your Business 🕮

Posted on by brianjpombo

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Brian’s book is ready to go. Tune in as he gives you an overview.

Amazon-Proof Your Business➡️https://brianjpombo.com/amazonbook/

Transcript

Well, I’ve been teasing it a bunch, but it’s finally here, Nine Ways to Amazon-Proof Your Business.

Hi, I’m Brian Pombo. If you’re seeing this, chances are you’re in my friend feed, or you’re watching trailer about this book. This is a book I’ve been working on a long time and finally gotten it out.

It’s not huge. It’s a tiny little book. But the ideas in it are powerful to people who own a business, or who are executives that run a business. Or if you have something that works like a business, like an organization or nonprofit, or anything else where you’re looking to stand out more, if you’re looking to get out there and cut out any type of competition.

This is the book for you that the subtitle is how to stand in how to stand out in your industry and make every competitor irrelevant. And I go through the nine ways the nine top ways that I know of, in order to do this, and I give examples of how those are done.

I give you other things sources that you can go to to look out and find out more. I also give you a very special it very special chance to be able to dig deeper into any of these nine ways, because I’m going to have special websites dedicated to this and you can find the special link for those in the book itself.

So you check that out when you get this book, 9 Ways to Amazon-Proof Your Business.

I’ll be coming out with more details as time goes on and give you a little bit more teasers about the book. I can give you a little bit about the what the nine ways contain.

Its things like determining focus, offering belonging, making offers more often, it’s all about very simple ideas. But what if you could take those ideas and just expand them to really make a huge difference in your business?

What if one idea of this entire book is able to help double your profits in the next year In my experience, it can happen. I’ve seen it happen over and over for other companies and I it can happen for you to the book on amazon.com.

Currently, I believe it’s 20 to 95. I’m not sure if that price will stay. It’s a hardback, if you if you buy the physical copy, if you buy it on a Kindle, you can carry it around with you.

You can also go check out my website, go to AmazonProofBook.com, that’s AmazonProofBook.com for a special deal, which includes an audio book and a couple other things.

So go check that out. I’ll be back tomorrow I have this regular thing that I do over and over again called Brian J pombo. Live.

If this is your first time, be sure and check us out wherever you check out social media, and we’ll be back tomorrow. In the meantime, get out there and let the magic happen.