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Brian shares a story of transfer of trust from a ride his two youngest kids went on at the Boatnik Carnival in Grants Pass.

Transcription

Snatching customers with trust.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I would talk about how you can go about snatching customers using a little thing we call the trust transfer. Okay, this is a fun story because I’ve got three kids.

I’ve got Tyler who seven, Alexandra, who we call Allie is four, and Lucas is two.

We were at the carnival today. So every year during Memorial Day weekend. I’m in Grants Pass Oregon, Grants Pass Oregon puts on this, this big ol festival called boatnik.

Like beatnik, except it’s boatnik, I don’t know where they came up with a name. But the whole idea is they have these boat races on the river.

And they’ve got a big old Carnival and whole thing set up in the park alongside the river, the river that runs through Grants Pass.

So it’s one of these situations where it can be kind of a big thing. Sometimes it’s so big that nobody can even do anything there. But this year with COVID have slowly been been receding back. They were able to put on this event and everybody can come out, and so it was it was well worth it. It was fun.

We went out, I had the podcast producer Sean E. Douglas with me along with his family. I’ve had my kids who are just at that age where they the carnivals a magical thing for them. And so that was fun.

We got to have them go on a few rides. And you know, it’s fun, goofy carnival rides.

One of them was very small, very mild ride. And all my kids were a little bit tired.

They were a little bit beat up by the sun, which hasn’t been out for a while. And is this coming back with with a vengeance here in here in springtime.

And so they’re all kind of dazed.

There was this little ride in one of these little worms that goes in a circle. And Allie wanted to go on and and my youngest Lucas wanted to go on it with her.

So I go in, I sent him in there.

You could tell he’s uneasy, just uneasy.

He doesn’t know what this is, this is the first ride he’s been on at this place. Doesn’t remember going on the rides. We’ve had him on rides at places before but he everything’s new when you’re that age, you know, you don’t remember anything.

So he’s there, he’s like, I don’t know what’s going on. But you could tell he went with it because Allie was having a good time, his big sister was there and so he trusted her.

And by trusting her, he trusted the experience.

He can go along with it now, in complete opposite to that we were later on we were he wanted to go on the carousel, the merry go round.

And so we went on their, Allie got up, Tyler got up, and I brought Lucas on. And I said oh well, maybe we could fit Lucas and Allie, they both wanted somebody to be there with them when they were on the horses, and they’re both kind of small. so I’ll just combine them. I’ll put them both on the same horse.

So we did that, and the guy said, “I’m sorry, only one kid per horse.”

Okay, so I had Kate, come on my wife, she was with Allie.

And I took Lucas and put him on his own horse. Well, he wasn’t he wasn’t cool with that.

When he’s with his big sister, he’s fine.

He’s fine, because he trusts her and he’s right next door. So she wasn’t there. He’s half asleep. Anyway, he’s past his naptime and everything. And he’s just like, I don’t know, I don’t know about this, I don’t know and just crying and he’s a two year old, you know?

And so I’m holding them going, it’s okay, just hanging there, this is gonna go up and down trying to explain to them what’s happening. And see, there’s Tyler, there’s Allie, there’s mom, everything’s okay. We’re gonna be fine.

He made it through and he had an okay time. But the transfer of trust was not quite there. I wasn’t on it with them. I think if I was up there with him, it would have he would have went with it. But I don’t think adults were allowed.

Either way, the both of us couldn’t ride at the same time. And so it was one of those things where it wasn’t quite there. He didn’t quite trust it.

And Sean pointed out to me, he says, isn’t that just how things are, it’s the transfer of trust.

And I knew exactly what he was talking about, because we’ve talked about it so many times in business.

You have this situation, to where oftentimes over and over again. And when you start seeing it, you start seeing it everywhere, you start seeing it with everything that you do, you don’t realize that so many of the things that you do. From the type of business you went into the industry you’re involved in, the type of partners you brought on.

Especially a lot of your original customers, they come by referral, they come by, this person knows that person. Everything is trust based.

People will never do anything with you unless, you know people do business with people they know like and trust. And the more you can get to that third one, trust, the better.

That’s because that’s the clincher.

That’s what makes it if they trust you, it’s great, because then you can transfer that trust anywhere you want it depending on how deep that trust is. And at the same end, if you know somebody who who is trusted by others, they can transfer that trust to you.

So you want to snatch up more clients find somebody who has a trusted crowd, who has people that already trust them, and have them endorse you, and endorse what you’re bringing to the table.

So you probably wouldn’t look for a competitor, you look for somebody with something similar to what you’re doing that plays to a similar crowd to what you’re doing.

And then come in and offer something different and have them introduce you to them.

That’s how all business works like this. Normally, all you have to do is orchestrated, you have to get in there and find places to where you can build trust and get trust instantly from others. You can make it happen.

There’s a lot of ways that this has happened, but it’s ingrained in humanity.

You’re never going to get rid of this principle. It’s an automatic principle.

Find a way to make it work for you. There’s a lots of ways to do this.

I talk a lot about this on almost a monthly basis here. So follow subscribe wherever you’re at, and listen up because we go through this I love to hear your stories about this and your questions about trust.

Because it’s such an interesting topic, and it’s one of those things that is not discussed enough. If you’d like more ideas on how to grow your business and how to make it completely competition proof.

Check out my book, 9 Ways to Amazon-Proof Your Business. You can get a free copy at AmazonProofBook.com that is all the time I’ve got for tonight.

You have a great one. Get out there and let the magic happen.