Tag: Amazon Competition

How Many Types Of Customers Do You Have?

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Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

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How many types of customers do you have?

Hi, I’m Brian Pombo. Welcome back to Brian J. Pombo Live.

I was having a conversation today with a new friend of mine, his name’s Brent. And he was talking about the setup for his business for one of his businesses.

And he was discussing how he was looking for particular type of properties, and how he was looking to sell them to another person, particular type of person, and then how he was looking to have people to help fund to do all that.

When we broke it down to it, one thing I found, and I’ve seen this with other businesses, that’s why I wanted to bring it up with you today is it’s really like a Venn Diagram, made up of three circles is that great circles just perfectly, perfectly symmetrical.

It’s really three areas and your business.

Really, if you think about it, most businesses have more than one customer. And if they don’t, I’d recommend you getting more than one type of customer because it, it creates stability to the business.

And so he had three different types, that one is the one that most people would consider his customer, the people he’s trying to sell homes for, or get them to purchase homes.

The other one is the people who are selling the homes themselves.

And another one is a person that’s going to help them fund the buying of the home. And is so you have kind of this organization, but it’s not just see if it were only one customer, it makes it very simple.

But it also makes it very easy to rip off and change. And in any business that’s easy for one person to do, it’s easy for 100 people to do, right.

So you got to take that in mind when you’re designing a business or when you’re trying to make your business less competitive, then if you have complexity built into it, and it doesn’t take a lot of complexity, but you need to look at all the different people that would make your business better.

Now one, if you’re selling a very specific thing to a very specific person, yes, your cut, the customer is going to be very clear as to who that is. But if you are buying anything from anybody else to sell to that customer, or adding on to what you already sell to them, that in a sense is a customer also.

And you may see him as a vendor or partner. But if you had more of them, or if you had people competing for you to sell their items, when did they innocence be a customer to you, you would have a whole side of your business focused on finding more stuff for that initial customer more items, more services, that this initial customer once, if you had that, would that not make this initial customer worth more to you?

Okay, so there’s two customers, and then a third customer would be something else.

I’m saying three is a great number. It’s a great number to focus on. But it it changes and it adds a whole lot of complexity in your business. But it’s not complexity that isn’t useful. It’s good complexity.

I think there’s good complexity and bad complexity. And if you can find a way to have at least three different types of people that you’re playing towards that all you’re doing is you’re really being a matchmaker. And a matchmaker is a great place to be in business look@amazon.com.

How do I know so much Amazon.com I’ve spent a lot of time studying them. And looking into what they do and what they won’t work well with, what they’re good at and what they’re not good at.

I help train people to build their businesses at all the things that Amazon.com is not good at. And you can find out more about that in my book, 9 Ways to Amazon-Proof Your Business, you get a free copy at AmazonProofBook.com. There’s just a little plug.

I’m not going to focus on that too much. But Amazon.com is somebody that has become a middleman. How many books does Amazon.com create themselves?

Well, nowadays they went and bought CreateSpace. they’ve bought a couple other items that I believe help them to produce books. And now they’re printing books themselves.

But how many of them did they write?

They didn’t write any of them. Amazon.com’s never put out a single book. They’re putting out everybody else’s books, right?

They’re printing other people’s books. So are they a customer, or the people buying the book the customer?

Well, they’re both customers. It’s all on how you define customer but in a sense they want more people to Write more books so that their customer, their initial customer has more to purchase.

Okay, how about all the people that sell things on Amazon.com?

You might be one of them, especially if you have an e commerce website you might be selling. Also via Amazon.com. It’s a smart move, when you can make it work right with the numbers. Are they a customer to Amazon.com?

Of course they are.

Yeah, they go in through a separate sellers account on Amazon.com. Or they they have, you know, our Amazon advantage depending on how, how you’re selling via Amazon.

They’re all Amazon’s customers. What’s Amazon?

Really, Amazon is a place in cyberspace, out in cloud landia.

They they’re just a location. And all they do is they’re a middleman.

They’re the matchmaker, they match up the item with the person that wants to buy the item. That’s all they do. And if you look at any really quality of what you would consider really cool business, a business that has legs of business, that last, a business that’s very tough to compete with.

They all work that way. They all have they all work as a matchmaker, or as a broker.

They’re the one in between and it looks like they’re doing the least amount of work, but they needed to design the systems to bring 1 2 3 5 people together to make a match. Be a matchmaker. How many customers do you have? Look a little bit differently at your business because I bet there’s more than you think are there.

Like I said, Go check out my book, AmazonProofBook.com you get a free copy, and we’ll be back here tomorrow. In the meantime, get out there and let the magic happen.

Be Somebody 😎

Posted on by brianjpombo

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The power of personal branding and some thoughts on the book, Celebrity Branding You.

Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

Transcription

Be Somebody.

Hi, I’m Brian Pombo, welcome back to Brian J Pombo Live.

A lot of the talks that we have here have a lot to do with celebrity branding and content management in order to achieve that. When the best books out there on this is celebrity branding you by Nick Nanton and also J.W. Dicks and Lindsey Dicks and Greg Rollett.

Okay, these guys are a team of people. I got to see them speak speak live years back in Orlando, Florida.

It’s really good stuff. It’s kind of their bread and butter is showing you how to become a celebrity in a sense and doesn’t mean celebrity on the grand scale but celebrity within your industry celebrity within your niche.

Very important thing to do.

It doesn’t mean celebrity isn’t everybody knows who you are and everything but being somebody has some identity that people can relate with. It’s a major, major factor to overcoming competition.

And if you’re looking to overcome competition or make sure that you never have any competition, then I’m going to highly suggest you go check out my book, 9 Ways to Amazon-Proof Your Business.

You can get it at AmazonProofBook.com.

This is the I believe it’s the fourth way, I don’t know off the top of my head. Yes, fourth way.

The fourth way in the book, which is the fourth chapter where I cover this. I also cover another book that’s really important for you to check out on this topic, though there’s I mean, there’s lots of great books out there about it.

But these are two of my favorites that have to do with celebrity branding and how to make yourself stand out which is really the magic that will be make you Amazon proof. It’ll make it to where nobody can stop you even if your competition is Amazon.com.

So go get a free copy of the book or you could check it out wherever books are sold, especially Amazon.com is even selling it. You can buy a hard bound copy or a Kindle version over there. So at AmazonProofBook.com.

We’ll be back tomorrow. In the meantime, get out there and let the magic happen.

Offer Belonging

Posted on by brianjpombo

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Tribes, Community and a sense of belonging in your business.

Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

Transcription

Offer Belonging.

Hi, I’m Brian Pombo, welcome back to Brian J Pombo Live.

Today, I’m very tired. And there’s a good reason why I’m tired and has a lot to do with what I wanted to talk about today. The reason why I’m tired is because I got to hang out with a bunch of people that….many of whom I haven’t seen in years.

It was kind of a family reunion of sorts. An organization I had done some work for and got to know people there rather well and we’re just all kind of getting together and I got to hang out the entire day.

And it was a beautiful day got to hang out outside. I got to visit a place that I hadn’t been to for a while where where I actually proposed to my wife which was nice. Just really good memories.

Really great chance to get get back in touch with people. And so I’m wiped out. I’ve had a nice full day.

It’s been a nice full Saturday. But there’s a there’s something really magical about these memories. And it’s because it’s a double edged sword.

It’s a concept that if you can use it in your business, you will have something that’s so powerful that you can honestly cause people to do wrong things, if you have this element. Not that I’m encouraging you to do that. I’m not encouraging you to do that at all.

I do not want you to encourage people to do bad things. If you have this element in your business, I want you to encourage people to do good things with it, but I want you to know that it exists.

And it is a concept of belonging.

What I talk about offer belonging, it’s a concept that I go through a little bit in my book, the 9 Ways To Amazon-Proof Your Business. Which you can get at AmazonProofBook.com.

Now, this particular way is the fifth way of Amazon proofing your business. If you’re able to offer belonging, it is so powerful that it is honestly, the psychology behind is the same psychology that causes people in mass to do great things together.

When they come together and build something wonderful whether you’re talking about the United States of America or whether you’re talking about any type of situation where you see a bunch of people getting together and doing something great. So much of that is fueled by the feeling of belonging that happens when people come together.

The same thing is true also of Nazi Germany and Hitler. Adolf Hitler was able to give the German people a sense of belonging to a nation, to a race, to a cause a crusade of sorts. It’s used for good and evil.

Belonging is a very, very touchy thing.

And something you really have to be careful with. Because you don’t want to give people a sense of entitlement, or a sense of a sense of righteousness over others, you know, so to speak.

But at the same time, you do want to allow a sense of belonging to exist, especially if you have any type of club or membership element to your business. Because it’s something that we all crave. We all want it to some extent We all want to find people that we feel like we connect with. And that sense of belonging is out there. And you can do it.

Even with an online website. Even with the you know, the most simplest of concepts you can offer belonging somewhere in your business. If you want to know how to be able to offer belonging your business, I have a very specific strategy session that plays to this, but

it’s only available if you get my book, 9 Ways To Amazon-Proof Your Business. It’s at the end of chapter five. So go to AmazonProofBook.com to go see what offering belonging is all about.

And to get yourself set up with a strategy session specifically about how to offer belonging in your business. Hopefully that’s helpful. We’ll be back here tomorrow, go to AmazonProofBook.com. In the meantime, Get out there and let the magic happen.

9 Ways To Amazon-Proof Your Business 🕮

Posted on by brianjpombo

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Brian’s book is ready to go. Tune in as he gives you an overview.

Amazon-Proof Your Business➡️https://brianjpombo.com/amazonbook/

Transcript

Well, I’ve been teasing it a bunch, but it’s finally here, Nine Ways to Amazon-Proof Your Business.

Hi, I’m Brian Pombo. If you’re seeing this, chances are you’re in my friend feed, or you’re watching trailer about this book. This is a book I’ve been working on a long time and finally gotten it out.

It’s not huge. It’s a tiny little book. But the ideas in it are powerful to people who own a business, or who are executives that run a business. Or if you have something that works like a business, like an organization or nonprofit, or anything else where you’re looking to stand out more, if you’re looking to get out there and cut out any type of competition.

This is the book for you that the subtitle is how to stand in how to stand out in your industry and make every competitor irrelevant. And I go through the nine ways the nine top ways that I know of, in order to do this, and I give examples of how those are done.

I give you other things sources that you can go to to look out and find out more. I also give you a very special it very special chance to be able to dig deeper into any of these nine ways, because I’m going to have special websites dedicated to this and you can find the special link for those in the book itself.

So you check that out when you get this book, 9 Ways to Amazon-Proof Your Business.

I’ll be coming out with more details as time goes on and give you a little bit more teasers about the book. I can give you a little bit about the what the nine ways contain.

Its things like determining focus, offering belonging, making offers more often, it’s all about very simple ideas. But what if you could take those ideas and just expand them to really make a huge difference in your business?

What if one idea of this entire book is able to help double your profits in the next year In my experience, it can happen. I’ve seen it happen over and over for other companies and I it can happen for you to the book on amazon.com.

Currently, I believe it’s 20 to 95. I’m not sure if that price will stay. It’s a hardback, if you if you buy the physical copy, if you buy it on a Kindle, you can carry it around with you.

You can also go check out my website, go to AmazonProofBook.com, that’s AmazonProofBook.com for a special deal, which includes an audio book and a couple other things.

So go check that out. I’ll be back tomorrow I have this regular thing that I do over and over again called Brian J pombo. Live.

If this is your first time, be sure and check us out wherever you check out social media, and we’ll be back tomorrow. In the meantime, get out there and let the magic happen.