Tag: 9 Ways To Amazon Proof Your Business

Dan Kennedy Endorses My Book? đź‘€

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NO, Dan Kennedy didn’t endorse Brian’s book. But…Brian does highlight advice from Dan in an old Newsletter that fits with what Brian’s book is all about.

Transcription

Dan Kennedy endorse my book?

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Let me just say, first off, that Dan did not come out and officially endorsed my book. But I wanted to bring it up because the things he’s saying he might as well be endorsing my book.

So this is the NOBS, magnetic marketing letter from October 2021.

Let’s talk about this a little bit, because starting on page nine, there’s a conversation that Dan Kennedy is having with Darin Spindler, the head of marketing over at magnetic marketing.

And they mentioned this book, The War On Small Business by Carol Roth, which I have not read, but discusses how that and Darren starts it out, as it is how Amazon has destroyed a lot of brick and mortar businesses.

Today, they announced they’re building brick and mortar department stores themselves.

They go back and forth, talking about how Amazon has done this to companies and how companies have set themselves up to make themselves into fodder for Amazon.

It’s a term that, that Dan Kennedy uses here, he actually calls that Amazon, as if it’s a verb. He says they just want to deploy and leverage all the assets they have, and every asset that they develop in every way they possibly can.

A little later on, he says, look, Amazon is very aggressive. They tell you that by their name, they’re a pretty ruthless company. They’re cash-rich, and they’re very data-rich, I have to say, for quite some time that there, if there is any real money in it, and it can be Amazon, it’s going to be Amazon.

And he goes on explaining about how so many things out there, especially commodities have been taken over by Amazon and Amazon goes in there and just strips that bear and finds a way to undercut people.

See here, a couple of other spots he’s talking about. Even in your industry, even if you’re in this industry can be Amazon, maybe you can’t.

I have a client now I talked to every month who’s in the hearing health business, and the hearing aid business is being Amazon.

I don’t mean just by Amazon, when I use that verb, I mean by Amazon or by Amazon like entities, in this case by both the whole bottom of that business gets eaten alive by being Amazon.

He talks about how the hearing aid business is being commoditized and being brought down to inexpensive have the ability to create inexpensive products by Amazon, by a Costco, and how they’re getting around that how this is one person’s get around that as he works on cochlear implant surgery.

Well, that’s not the type of thing that’s going to get Amazon because it’s so specific. It’s so high-end, people aren’t going to be shown how to do it on YouTube.

Really great stuff here from Dan Kennedy in his NOBS Magnetic Marketing Letter, which you can get by joining Magnetic Marketing.

I don’t get paid by endorsing them but it’s a great organization. And they just got acquired by Russell Brunson of ClickFunnels fame. Good stuff.

Hey, if you haven’t read my book yet, 9 Ways to Amazon-Proof Your Business.

I wrote this and I talked about Dan Kennedy and one of his books in here, at least one of his books, actually, I think I discussed two of his books in here.

But so much of what he has said over the years that inspired me to be able to see the way things that I see them and Amazon proofing your business isn’t about just proving it against Amazon, it’s making your business stand out in your industry to the point where your competitors are relevant.

So it’s making a completely competition-proof.

Go check out you go purchase a copy wherever books are sold or you can get a free copy at AmazonProofBook.com. That’s all I got for tonight.

You have a great one. Get out there and let the magic happen.

Amazon-Proof Book: A FREE Business Book! đź“š

Posted on by brianjpombo

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Brian talks about his free book, that you can get for free at the link below. đź‘€

Free Copy Here – https://brianjpombo.com/amazonbook/

Transcription

Amazon Proof Book, a free business book.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I wanted to mention this book because you may be looking for a free copy and you may have typed it in wrong. Or at least there’s a better way to find it, go to AmazonProofBook.com. Make sure you type in the whole thing, without any spaces, AmazonProofBook.com.

Put it right above, at the top of your browser, where are the addresses where the.com is at, click in there, delete what’s in there, and put in AmazonProofBook.com and click return that will get you directly to the website.

The reason why I’m doing this video I’m going to tell you about right now. But if you happen to be looking for the book go straight there. You can also find a link in the description if there’s one wherever you’re watching or listening to this.

So click on that link, go to AmazonProofBook.com and get your free copy of, 9 Ways to Amazon-Proof Your Business, which is the book that I wrote.

So let’s talk about why I’m doing this video.

Because there’s an interesting story behind this. I put this book out a year ago today, not today, a year ago this last month. And so it’s been out for a while, we get a lot of attention from it because I promote it on my daily podcast here on Brian J. Pombo Live.

And it’s a funny thing, I found the other day that it doesn’t show up the best in the search engines because I haven’t played the entire search engine optimization game, which is what they call SEO.

It’s a good lesson to learn. If you’re trying to get people to go to a certain place not only do you have to repeat it over and over and over again, you also have to guess at where they’re going to end up that if they type in the wrong thing, or if they don’t type it in perfectly. So if a person goes through, and if you got a multi-word URL like AmazonProofBook.com.

A lot of times people will go and type that in, especially people who are not as skilled when it comes to the internet or searching for things on the internet. And they’ll type in each individual word, especially if they heard this on a podcast. All they remember is the three words Amazon Proof Book.

Now technically, that should get them where they’re going. The problem is, Amazon’s a very common search term. And the book is a very common search term, especially in relation to Amazon and Proof just throws everything off.

Because a lot of people have proofs of books that they’re trying to get to Amazon to add to their Kindle publishing program. And so there’s all this mess that happens if you just type in those three words into Google, what I wanted to do is see if I could take advantage of that a little bit by titling one of my episodes.

Because I found that if you have a podcast if you have a regular piece of content that you’re putting out on a regular basis, and you’re hitting all the main places, you’re hitting YouTube, and LinkedIn, and all these major outlets, and you have a podcast that is going through all the different directories, you have the ability to take advantage of keyword phrases pretty well.

So I’m hoping that over time, this video or this podcast episode, or this article that you’ve stumbled upon, is because you typed in those words.

And so if you’re watching this distance in the future, try typing in Amazon Proof Book, I’m kind of throwing all my cards out on the table, see if it actually shows up. It may not this may be a total flop but I had to at least give it a try. Because I know people are going to be typing in the wrong way or not is a useful way.

If you want to get the book though you go to AmazonProofBook.com and don’t do anything else. Now tomorrow.

We do this on a nightly basis if you’re not aware. So this is Brian J. Pombo Live on putting these out on a regular basis.

Tomorrow, we are going to come back and we’re going to talk about a comment question that was left on YouTube asking about YouTube views specifically by on YouTube views and why they are the way they are. So that’ll be an interesting topic.

We’re going to hit on that tomorrow night. We’ll see you then. In the meantime, get out there and let the magic happen.

Be Consistent

Posted on by brianjpombo

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The power of habits and consistency.

Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

Transcription

Be Consistent.

Hi, I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Today I wanted to talk with you about the second way to Amazon proof your business, which is what I call being consistent. It comes from developing really a focus, developing a plan and then just sticking with it long enough to see it come to fruition. And I give a great example in the book, 9 Ways to Amazon-Proof Your Business. You can get that by going to AmazonProofBook.com.

I am going to tell you right now, being consistent is on all different levels. And it’s not the easiest thing to do. Sometimes there’s such a thing as being consistent within your business, your whatever systems you’ve set up, doesn’t mean you have to be consistent, but the pieces that are dependent on you. Those pieces have to be consistent as well.

So you have to look at how do I make that a lot of the book plays off of how you make your business consistent. But if you’re talking about you, I’d suggest really developing good habits.

A lot of people talk about this discipline, you know, and that word always bothered me, because it always sounded like so much work and willpower and all that.

And I only have…I’ve only had so much of that my whole life. I could do it for a little while, but I could just never quite go all the way and you always feel lesser than if you can’t just keep driving away at something.

The way you do it though, the way to overcome that to get around willpower and discipline is habits. If you can learn how to develop habits, not in a in a real really rigid way, but in a very easy going, straightforward way, then you can really develop consistency in your life.

There’s three books. I just mentioned this to a group of friends recently. And I’m going to mention it to you. There’s three books I recommend on the development of habits. And I’ve read quite a few.

Actually I have…do I have the other one? Oh, yeah, Power of Habit by Charles Duhigg is a good one.

But that’s not one of the three I’m going to recommend. That’s a good for understanding the chemistry behind it and the background of habits. And, but it’s, it’s very theoretical, these other books are more directly to how you can develop habits.

So one is The Slight Edge, by Jeff Olson. That’s a great one. I really like that one. That’s the one that really introduced me to how to develop habits without making it be a hard thing. Just changing little things over long periods of time.

And you could create consistency that way.

Another one, The Compound Effect, by Darren Hardy. That’s another really good one, very similar The Slight Edge, just a different tone to it and everything and he covers a couple different areas in that one. That’s a great one.

And the third one is mini habits mini as in like miniature M I N I, Mini Habits, by I believe it’s Stephen Guise is the author on that one. Mini Habits, a little book, but really, really powerful.

I really like this book because he takes the ideas of those other books and says, Okay, now how do you go about actually putting them into play today? How do you do that?

And he gives a couple great examples just in that book. That’ll be with you forever. I mean, you go through those three things. If you have a issue with personal discipline, those three books are going to be really helpful and help you to create consistency in your business.

If you’d like to be able to create it on the systems into things to make sure that your business is consistent even when you’re not around, go check out 9 Ways to Amazon-Proof Your Business, my new book. Like I said AmazonProofBook.com. AmazonProofBook.com. You get a free copy.

Okay if you go through and get a three FREE copy also gives you the option to get a a hardback version and audio version on the on the next deal which you got to get the free copy for so check that out. And then there’s also I’ve got I’ve got another one another place you can get it is over at Amazon.com.

You could you literally buy it at Amazon. com if you want to get it you’ll probably get it quicker, because the other way you’re going to have to get it from me, but either way, go check out AmazonProofBook.com and I’ll be back tomorrow with another quick tip and You have a great night. In the meantime, get out there and let the magic happen.