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All right, if you’re interested in making daily content today, we’re going to be covering a daily content breakdown.
I’m Brian Pombo, welcome back to the Orange Office in Grants Pass, Oregon.
Today we’re talking about daily content and yesterday it was our 100th episode. During that episode I was backwards. Let me see am I backwards today? I think I am. Hold on, let me see if I can switch that. Can I switch it during the broadcast? Look at that. Wow. I should have done that yesterday. I didn’t notice until after I was done. It was completely backwards, the entire episode, I had the number 100 showing up on the screen and it showed up backwards as zero zero one which is interesting because the very first episode I did way back in April (It was May).
The first episode I had was also backwards and everything that I showed including the DreamBizChat.com cue card, including that it all showed up backwards.
Of course I did it again on the hundredth episode. So that was just a special little piece of entertainment just for you.
Today we’re going to break down daily content.
If you were thinking of putting out any form of daily content, a lot like some of the people that I’ve been talking to recently, I’m going to break down kind of the things that I’d encourage you to watch for.
These are three items and maybe I’ll go into more depth as we go along. But these are three items that are specifically from a guy named Frank Kern. He’s currently working with Grant Cardone and they have their own advertising agency called Cardone-Kern. You can find them at CardoneKern.com. I’m not here to advertise for them, I don’t get any payment from them or anything else.
But I’ve learned a lot from Frank Kern over the years and he’s been a huge encouragement to myself to actually put on daily content like I do here at Brian J. Pombo Live.
The three things that he says that you’re going to want to look for, that Frank Kern talks about, if you’re putting out any type of regular content, and I suggest daily are these three things.
Number one, Establishing Value, number two, Demonstrating Goodwill, and number three, Making Offers.
You’ll notice that every video that I do, I attempt in most cases to do each of those three things, so let me go through them. I’m going to give you my own definition. I don’t know if they’re Frank Kerns definition or not.
I’ll tell you how I define these and how I tie them back into these videos that you’re watching right now.
Number one, establishing value. Establishing value is in its most basic format. Establishing the fact that you’re going to be presenting value right here right now and that you present value or have something of value for people on a regular basis, either through your business or any point that you’re trying to get across, having something valuable.
I start every episode with a kind of a headline if you will. This is what we’re going to be talking about. Or this is a little curiosity piece that may give you an idea of what we’re going to be talking about and it just kinda starts the ball rolling and shows you that where we’re going.
I tried to put it in perspective of the person viewing or listening, so I’ll call it how to do this or the top such and such for this.
I want to grab attention and talk about it from their perspective as much as possible, as the viewers perspective, your perspective as much as possible. That’s how I go about establishing value.
Number two, demonstrating goodwill. Now in demonstrating goodwill. It’s actually in the process of, of providing value and there’s a whole lot of issues that go along with this, especially if you’re in a form of information or education business because you’re like, “how much do I give away?” How much is too much?
Everything else, tomorrow’s episode, we’re going to be talking about how much information is too much information to give. I’ve talked about it a little bit in past episodes, but we’re going to go into depth on that specific point because there are DreamBizChat.com.
If this is the first video you’ve seen, this is the first time you’ve seen this. Let me talk about this and if this is a video, if you’ve seen any of these videos before or heard any of these podcasts before, you’ve heard me discuss DreamBizChat.com and this is the offer that I make to a very specific crowd.
It’s a very small, small, small, tiny amount of the people who are watching or listening or reading the transcript of this afterwards.
This is for business owners and executives of companies that are in the self-reliance field, meaning they have product service or an overall storyline that encourages people to become more self reliant.
To work more for themselves, to do what they need to do to become as independent as possible.
Those are the people I’m going after and what I’m talking about is helping them go from where they’re at in their already successful business to an absolute dream business. That’s where I’m looking to take them.
If they go to DreamBizChat.com and if you’re one of those people, you go to DreamBizChat.com and go and watch the video there and it takes you through the process and to see if you can have the chance to have a free discussion with me in the future on the phone or on online video.
So that’s it. That’s the offer. That’s one of the simplest offers that I make. It’s not not selling anything, but you could sell something in an offer. It’s a very simple offer.
In my case, you could have it and won’t be more complicated. You could have it be something free. You could have it be something that people paid for. You could have it be something a little bit different every time.
Repetition helps in a sense because more than likely most people are not going to be catching all your videos, catching all your audio or can’t you go all your blogs.
Those are the three areas that I would recommend doing if you’re doing any form of daily content, either some type of video, some type of audio, audio, podcasts, something of that sort or some type of writing, some type of text.
Blogging is a common one that people talk about, but any of those three, if you’re doing those on a daily basis or regular basis, make an offer, have an offer involved somewhere in there. It does a whole lot of things. For one thing, it gives people something to do.
If they feel like they know, like, and trust you or they want to learn more about you, it gives them a direction to go.
And so for example, if you go to DreamBizChat.com, you could type this in or you could go to the description of wherever you’re watching and listening to this and you can find the link. You can either copy and paste it over if it’s not a live link, but in most cases it’s going to be a live link. You just click on and go straight over there.
Having that option for people makes a big difference. So these are the three ways, the three things that you want to have in some form in all of your content that you put out there.
There’s a couple other little things that I’ve learned along the way and I’m learning new things all the time or things to add and so forth.
I’ll give you an idea of one of the things that I have added is a tagline on the end. And kind of a similar flow in the very, very beginning, like I mentioned, having a headline, having kind of a low introduction piece. And at the very end I have a little tagline then I’m going to do right now, and that’s going to be the end of today’s show.
But tomorrow, like I mentioned, tomorrow we are going to be discussing information and how much is too much to give for free when you’re doing any form of content marketing and you’re providing free content out there when is too much, when are you giving away the farm, when you’re wanting people to give you money to be able to get that same information, what we’ll be talking about that tomorrow.
In the meantime, get out there and let the magic happen.