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First of a three part series all on Recency, Frequency and Monetary when it comes to content marketing.

Transcription

Recency and content marketing.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I’m looking at my watch hand is Oh, I actually have a watch on it. Those of you who were born in the 20th century may understand that a little better than nowadays.

Not very many people walking around with watches. I guess it still happens from time to time. Growing up anytime someone looked at their wrist, it meant they’re looking at the time, which is why I’m tying it back to the the recency thing. So let’s get into that.

Recency, frequency and monetary value are terms that are used within marketing circles applied to a customer base to kind of qualify how valuable those customers are or how valuable a specific list is.

So how do you apply that to content marketing?

Well, content marketing is at least one step before the actual purchase. So we got to look at it a little bit differently.

Let’s take recency first we’re going to talk about that today. Tomorrow, we’ll cover frequency, but recency, let’s talk about what that means.

What that means is, how recent have they done a measurable thing within your content marketing?

So if you’re talking YouTube, you’re not able to really track who is doing what on YouTube, you can see the amount of views, you can see how many subscribers and able and in many cases, you can see who the subscriber is.

But that’s a one time thing.

If you want to see how recent somebody is, you’ve got to look at for comments in general for YouTube. But depending on what you’re doing, if you’re doing podcasting, or anything else blogging, you’re going to see other things that you can track a little better.

The idea is to look for people that are commenting, look for people that are interacting, and how recent have they done it last, the people who are doing it the most recent, the most to current day, that’s going to be someone who’s more valuable than have been someone who had maybe comment a lot but hasn’t commented in the last six months.

You see, there’s a difference between the value in those people when it comes to content marketing, but only because that tends to determine how they’re going to react on the other end when becoming a customer.

So you don’t have to track all these details. When it comes to content marketing, you really don’t. But if you don’t have any customers yet, it might be a little bit helpful to see which topics which ideas, which phrases and so forth, which headlines that you’ve used, which things are pulling people in and which are not causing any form of interaction.

But frequency is something you certainly pay attention to. Because that’s a common thing in content marketing.

Even though so much of content marketing is evergreen, you’ll put it out and it lasts forever. Whether that be podcasting, blogs, or video, the best thing is it can keep going beyond just the week that it shows up.

Hopefully that makes sense to you. Tomorrow we’re going to talk as I said about frequency.

In the meantime, go check out my book, 9 Ways to Amazon-Proof Your Business. If you want to get a free copy of it. You can grab one over at AmazonProofBook.com you find out more about the book there too.

That’s all I got for tonight. We’ll be back tomorrow. In the meantime, get out there and let the magic happen.