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For more on the Edward Burnays, the man who helped make bacon and eggs for breakfast what it is in America today, checkout the video link below.

video – https://www.youtube.com/watch?v=cxtNDIMPkEU

Transcription

Why do we eat bacon and eggs for breakfast?

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I’ve got a great little video, this has already been done out on YouTube, I’m going to connect the link in the description to a great video put on by a gentleman that talks about the background of bacon and eggs and why we eat it for breakfast.

It was not one of these things that was so ubiquitous as it is now it wasn’t done all over the place all the time. Until it was marketed that way. It was marketed specifically by a guy who I’ve spoken about before Edward Bernays, and I’m reading a book about him.

As soon as I’m done with that I’m going to tell you about this book because it’s a really great one, but if you find anything out there about Edward Bernays very, very, very interesting person who invented the concept of public relations.

He did invent, you know, the psychology and everything, he discovered a lot of it, he was the nephew of Sigmund Freud. And he used that aura, the concepts of Freud, but also a lot of the mystery behind Freud to market himself.

He used it rather well and got really good at understanding psychology.

So there was a point at which a client needed to sell more bacon and eggs and he developed a plan on how to do it a marketing plan and sold it off to the American people and we’ve been doing it ever since.

Even though it happened long before most of us were born. I would think most of us, I don’t know the exact date, but it was quite a while back when they did this.

We all keep doing things because we’ve all kept doing things. And most of us don’t realize in most cases, there was a person behind it.

There was a reason behind it, accidental or not, there was somebody behind the idea of why we do the things we do.

You have to always remember the power of marketing, you want to find out more details about that story, click on that YouTube link and go and watch it. So it’s a good video, it’s quick.

But understanding the power of marketing in your business is unending.

When I sit down and I take a look at businesses, I’m a business investor. So when I go in and look at it, one of the main things I’m looking for is marketing being done to its fullest extent, in most cases, it’s not.

In most cases, there’s always room for improvement when it comes to marketing. And sometimes that’s the quickest way to take a business that has all the other pieces in place that has all the other assets.

Now all you got to do is get the message out.

How can we get the message out, that’s what marketing is all about. If you can do that, if you can fill in that little gap sometimes that’s the difference between a business being very minuscule, and being multi-millions of dollars.

So pay attention to marketing pay attention to these concepts. It makes the difference between you eating a very small white breakfast and your meat-eating a very hearty American breakfast like bacon and egg.

So there you go.

We’ll be back tomorrow with more concepts on ways that you can. You can make a difference in your life via your business. And I talk about strategies, principles, and tactics that you can use.

You can find out a whole lot more about this stuff in my book, 9 Ways to Amazon-Proof Your Business. You can get a free copy at AmazonProofBook.com.

You have a great night. We’ll be back here tomorrow. In the meantime, get out there and let the magic happen.