Tag: Thesis Antithesis Synthesis

Provoking Reaction 😈🐰 (Donald Trump’s Superpower)

Posted on by brianjpombo

Podcast: Play in new window | Download

How Provoking a reaction in others ties back to the Hegelian Dialectic and why (love him or hate him) Donald Trump is so darn good at it.

Transcription

Provoking reaction.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I have two of my friends here, this is the devil and this is the monster from Monty Python and the Holy Grail. They’re just helping me put together a little thumbnail, what we call a thumbnail for YouTube.

Thank you, guys.

They’re helping me put together a thumbnail for YouTube. What’s a thumbnail is is that picture that shows up, we use it on YouTube and a couple of other places, is the picture that shows up that kind of gets somebody to click on the picture, click on the video.

Often I’ll pose in the very beginning, in order to invoke a reaction.

And the whole idea is to get somebody to click over it same thing is true of a lot of the titles that I use, it’s in order to get somebody to click on it. It’s oftentimes, regardless of all my hard work, it’s the ones that I would never in a million years think would cause the most stir, that really do get the most amount of reaction, which is interesting.

This concept of reaction is present throughout all of humanity, and it’s present throughout. If it’s present throughout humanity and all of psychology, then it’s certainly present within marketing.

That’s what you got to understand if you understand people, if you understand even the most basic concepts of behavioral psychology, then you’re understanding a huge piece of business.

If you’re understanding business, you’re understanding marketing, because marketing is the speaking of people. And if you understand sales, then you understand a huge piece of marketing because all of sales, it was especially one-on-one sales, you’re dealing with human psychology, and all these things all tie back together.

So the reaction is a very common thing. It’s used throughout.

In fact, if you think about it, when it comes to sales, oftentimes some of the trickiest weirdest, meanest things that salespeople do are to invoke a reaction in the person that’s looking to purchase. And if they can do that, they know that they’ve got a little bit of a tie coming back.

This all goes back to the Hegelian Dialectic that we spoke about last month.

I’ve got that little drawing that I did for you, where it’s thesis, antithesis, synthesis.

So the thesis is the provoking concept, the provoking idea, that provoking sentence, the antithesis of action, it could be an action, also.

The antithesis is the opposing reaction, specifically emotional, it’s an emotional reaction to the initial concept. And then there becomes a synthesis, which is innocence it’s the original concept coming back in a different form and winning in the end.

Even those who reacted have to give in to it because they spent all their energy fighting it and now they’re stuck to it.

It’s a very strange, psychological process that we talked about in that other video, but, you have to understand the reaction. If you can get your mind around the reaction, then you could get your mind around how everything works, the initial reaction doesn’t have to be a huge emotional thing.

Once again, these things can be used for the forces of good or for evil, but it is present within all human interaction both on the macro-level and on the micro-level.

So whether it’s a taunting situation on the schoolyard grounds, or whether we’re talking about a back and forth fight for power next to the water cooler at work. Or if we’re talking about nation against nation, it’s the same thing.

One side is attempting to provoke a reaction. If they get a strong enough emotional reaction, they win. It’s just guaranteed they will win unless they’re getting each side to react back and forth.

And we’ve talked about all the politicians that have this amazing power, one of the most obvious and most recent examples, love them or hate him is Donald Trump.

Whether he knows he’s doing it or not, he is able to provoke a reaction in the people who are opposed to him at any given time on any different level.

So originally in the primary of 2016, he was able to provoke a reaction from the conservative wing of the party. Later on, he was able to provoke a reaction from the most liberal people in the United States, same concept, exact same game happening.

The person who reacts the least emotionally wins, the person who can keep from reacting wins.

But the person that’s provoking is always on offense to use a sports term, they’re on offense, the other side’s on defense. And the person on defense, the only way they can get back on the offense is to not react to the provoking.

But I’m not gonna go too deep on that, okay, you just have to understand that the reaction process, it happens in the man-woman relationship, it happens everywhere.

That reaction, if you know that it’s there, you can keep from it affecting you, while at the same time you can use it to both defeat enemies, and to garner support.

Sometimes you have to use things that provoke to get attention in marketing and in business. And I’m going to show a couple of different examples in the next handful of videos.

Specifically, I’m going to delve deep into sports. And the next video, in fact, we’re going to talk about trash talking.

Now this all came about from a conversation that I was having with my friend Brad and he brought up this one little example and it blew up in my mind to three different videos.

So tomorrow we’re going to be talking about trash talking to the third video, we’re going to complete it with the original idea that Brad gave me which I know you’re going to get a kick out of.

So stay tuned, come back tomorrow.

Go check out my book, 9 Ways to Amazon-Proof Your Business. If you really want to overcome competition where they’re standing.

This is a book of strategies that you can use and it will never get old.

9 Ways to Amazon-Proof Your Business. Get a free copy at AmazonProofBook.com.

You have a great night. Get out there and let the magic happen.

Hegelian Dialectic & Your Business (Thesis, Antithesis, Synthesis Model)

Posted on by brianjpombo

Podcast: Play in new window | Download

Diving into some deep stuff in behavioral physiology with Hegelian Dialectic and what they heck is an Antithesis, Thesis or a Synthesis anyway?

Transcription

Hegelian Dialectic and your business.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Bet that you didn’t know we were going to be talking about this one tonight, did you?

Okay, this is a fun one, and I’m sorry, my hair’s all out of place I was playing around with the kids late into the night here. finally done didn’t forgot to comb my hair before I sat down with you. But hopefully you can, we can get past that.

I wanted to talk with you about the concept of the Hegelian Dialectic, and specifically, if you’ve ever looked up this before. It’s oftentimes using rhetoric. But really what I’d like to talk to you about it is in the case of behavioral psychology, okay.

We might get a little bit deep here, but I want to give you just the absolute basics on this and kind of show you how it plays back into business, how it plays back into marketing.

First, I’m going to talk about the general idea if you haven’t heard of this before, okay?

The whole concept with the Hegelian Dialectic is that you start with a thesis, you start with an idea that causes a reaction, it causes people to be against it or to be shocked.

The more emotional the more shocking, the more outrageous your thesis is, the greater the Antithesis is the antithesis to the thesis. Antithesis happens, so there’s a backlash.

For people who understand the galleon dialectic, they do it on purpose, though, you create something shocking in order to get the backlash.

So that the next step is synthesis, which is the greater truth in a sense, what they say, is someone comes in as a moderating force or comes back at, well, I didn’t really mean that what I really meant was this.

And because if they would have come forward with this, they would have gotten a little bit of shock, but not enough to be able to move forward or it would have been too much, and they would not have been able to pass this.

But because it’s being passed almost as a compromise, or presented as a compromise or presented as an idea.

The energy that came from the opposite end gets flipped on itself. And this is a funny thing about emotions and how people function is that you’ve let them they’ve basically blown everything out of proportion.

Now there’s nothing there’s no energy left to fight it and there’s a synthesis, there’s an automatic acceptance to whatever is presented next. This is very weird at very deep, but you can see it throughout history.

The scary thing is that people that understand how to do this, then they go to the next thesis, they go to the next outrageous thing, which causes a reaction, which which then they can present a compromise.

If that gets accepted thesis antithesis, synthesis over and over and over again.

People within government understand how to do this politicians that have been involved for a long time whether they know the actual concept of Hegelian Dialectic they practice it, to an extent, Donald Trump was brilliant at it.

I am certain he has no idea what the Hegelian Dialectic is, if he’s ever even heard the term, I’m certain he probably could not explain it to you. But he practices that constantly. Whether he knows it intentionally or not. He practices that constantly.

That’s neither a promotion or a hit on Donald Trump, this is just how humans function. And people that understand how to get the other side to react before they react.

If you can get your the other side to react, if you can go on offense and get them to go on defense, you’re automatically winning the game. It’s an emotional game.

It’s behind the scenes.

If you look at the absolute extremes within within the last 100, 200 years, you’ve got you know, it doesn’t matter whether you’re talking about Hitler doing it, or whether you’re talking about Stalin doing it or Mao doing it all the huge movements that lasted long periods of time where the most outrageous things occurred.

And the populace goes along with it or turns a blind eye to it. You know, how was Hitler able to set up ovens and march people into them to be burned a lot, you know, to be gassed and then burned and just outrageous, insane stuff. How does a populace go along with it?

It’s because he had them overacting so often, that pretty soon, they have no they have no power left. They have no energy left to react and they give in to everything they give in to the power to the source of their reaction.

It’s a very bizarre, very dark, very sick thing when it’s taken to an extreme. On the face of it, though, if you understand how to use it, it’s probably about the only way you can get attention nowadays.

I hate to make a transition like that, but really, on its most mild form, in order to get attention, you have to cause a bit of a stir in some way or another, I’m going to give you that these are just two books I had sitting around here.

This is one I brought up recently, Winning Through Intimidation, look at that title, Winning Through Intimidation.

He talks about the concept in this book, he talks about this back and forth that occurs. And the title would if you just read that title, and I know this was this was very controversial at the time when this came out in the late 70s.

You would think he’s encouraging you to use intimidation to win, and what he did, he used it on purpose.

He had a huge backlash, such a large backlash that he ended up changing the title in the 90s or 2000s. And then it ended up switching it back because the title is so powerful. But he was trying to say the opposite.

He was sorry to say how you can win through the intimidation game that automatically gets paid how you can keep from being intimidated. Well, that’s the synthesis.

If you get one side to react, and you don’t overreact to the to the reaction, you can then present the the more subtle idea it’s all present.

If you read the book, which is a good book, it’s worth reading.

Another book that I just happen to have here. It’s another just just amazing title, con man or saint question mark, and this was the story of Glenn W. Turner.

This came out in I think 69 story of a sharecropper who turned $5,000 borrowed into 100,000 into $100 million in 24 months. Heck of a subtitle.

But this, Conman or Saint?

Well, doesn’t that draw you in?

He’s either a con man or a saint, there’s no in between, really.

Well, I mean, if you I have I haven’t read this book all the way through yet.

But they’re not saying that he’s either a con man nor a saint. But they’re saying that it could be presented either way.

Depending on from us via it’s a it’s a it’s a book that’s positive about him. So it’s not they’re definitely not saying is a con man. But it’s fun.

They give the juxtaposition that causes a reaction, and then they give you an answer that doesn’t even fit the title.

This is how Hegelian Dialectic works, and you see it all the time.

With online especially, with ads, especially with clickbait, as they say, when you have a title that entices that gets people stirred up, I have one of my honestly, to this day, one of the top videos I have out there is is called self reliance is fake.

Now, I’m not saying the concept of self reliance is completely fake.

I’m saying that how people define it or how they think about it isn’t really true. And they have you have to be able to step back and be able to look at the big picture and realize what self reliance is and what it isn’t. But that’s the thesis.

I have a whole lot you could just go and read the comments a whole lot of antithesis on that video over on YouTube was it’s a it’s a it’s a it’s been a top viewed thing on YouTube for at least as far as my channel goes, I don’t have don’t get a whole lot of views on YouTube.

Then the entity the synthesis is me explaining throughout the video What I mean by self reliance is fake because I’m a big promoter of self reliance. I’m not really saying that self reliance isn’t real. I’m saying that the idea is so play on words. You have to intrigue you have to entice.

You have to do that to be able to get people to pay attention so you could stand out. If you want nine other ways to stand out.

Go check out my book, 9 Ways to Amazon-Proof Your Business. You get a free copy at AmazonProofBook.com you have a great night. We’ll be back here tomorrow.

In the meantime, get out there and let the magic happen.