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What is the one irreplaceable ingredient to grow a business?
- The offer
- While this may seem like common sense, Brian explains why it’s more of a problem than one might think.
- are you making it clear enough, often enough, specific enough?
- are you just promoting a brand name and not making a real offer at all?
- In marketing circles it’s called a call-to-action or CTA for short
- you’ve got to tell somebody (the audience) what you want them to do, that’s the offer or call-to-action.