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See more about fermentation by going to the Shockey’s website at – ferment.works
- Click the link below to hear Brian’s interview with the Shockey’s.
Should you be selling information?
Hi I’m Brian Pombo. Welcome back to the Orange Office in Grants Pass, Oregon. Today we’re going to talk about, another episode from the Off the Grid Biz Podcast that I’m going to encourage you to go and listen to. These to fine people joined me in the Orange Office.
I’ve made references to their podcasts in the past because we had major technical issues with it where everything worked out great. I wasn’t even planning to have them be interviewed in person here in the office.
But one thing kind of led to the other. We ended up back here. They were one of the first interviews I ever had that was live. And in doing so, I did not plug everything in quite properly and everything did not turn out great audio wise. So I had to go through, fix it all.
And we still came out with something that I think is still listenable. So I’ll go and listen to their podcast. This is also the longest interview that I’ve had up until now.
I honestly think it’s one of the best interviews that we’ve had up till now. That’s not from the interviewer perspective, but from the guest perspective they had so much depth, and because we had two people, they we’re going back and forth along with their story and covering how all these things tie back into business in very subtle ways.
But I have a little commentary on the end pointing out the things that are think are most important. And one of them is the concept of an information business. Now this isn’t going to ruin anything for the podcast.
What you want to do is go and listen to it because they talk about how they started out as a product business. So their business is called Ferment Works. You go and check it out. Its ferment.works and you can listen to the podcast by clicking on the link here in the description.
So check out the description, you can see the link, and if you happen to be watching on Instagram or listening on a podcast, go to offthegridbiz.com and you can go and find their podcast. It’s a few episodes behind from where we are at today and so it’s from August 1st.
They had started fermenting vegetables, fermenting different things and selling things like Sauerkraut and selling them at the local farmer’s markets and so forth. And had built up quite a good size business to the point that they started getting orders from larger companies.
When they ended up getting an order from whole foods market of all places. They had to make a decision of are we going to go in this end of business, do we want to keep going this direction and change our lives this dramatically or do we want to keep some of our lifestyle while at the same time using the vehicle that we’ve already built to be able to do something different?
It’s a really, really, really interesting concept. Then a lot of people don’t think about they want to build up their business, but they oftentimes people don’t stop going in a certain direction until it’s too late and then they’re stuck and then they have a tough time.
I think they pulled the trigger at just the right time to switch their business from being a hard product business to an information based business. So, so, so interesting how they go through that discussion. Talk about all the challenges that you deal with in today’s information business. because it’s not easy either.
You think, “well your just providing information, how to and so forth.” Yeah. But it has a lot of advantages over a hard product business, but it has a whole lot of issues that you have to think about that you wouldn’t normally think about otherwise.
And there’s something for you to think about if you’ve got a hard product business, if you’ve got any type of business that provides people, a specific hard product, I always suggest looking at adding an information end to your business or at least using information for your marketing.
There’s a whole bunch of reasons why we talk a lot about that on that episode. And we talked about that on these other episodes of this show of the Brian J Pombo Live.
So check out the past episodes when we talk about that and we’re going to discuss more about in the future about how you could do that more with your business. Now, if you have an information business, there’s also a way to create hard products for that. One of them, for example, it may seem obvious, but hard books. Especially if you’re doing information online, giving people something physical that they can take home with them that they can, they could hold in their hands.
It adds another dimension to your business that may not currently be there if you’re already in the digital information business. So they’ve written hard books, published books.
They’re published through Storey Publishing and we’ve discussed them before. They also published a Hentopia and a couple others that we’ve discussed before. Beautiful books. I bought one at the Mother Earth News Fair. They were there.
I got to see them, got to see them present live, which some of the best presenters. I mean just honest, out of all the presenters I saw, they’re some of the most professional and direct and just on top of it, confident presenters that I’ve ever seen. They’re the power couple. Okay. You go and look that up in the in the dictionary and you’ll find their picture. Very cool people, I hope they’ll allow me to talk to him again in the future.
Even despite the technical difficulties because there’s so much that you could learn from them and I know I learned something, so go and check that out.
Tomorrow we’re going to be talking about another interview from, from another speaker and a completely different type of speaker too, and it has to do with customer service and you’re going all on customer service. I mean, come on.
What is there to customer service? There’s another angle to customer service that you may not be thinking about. We’re going to be talking about it tomorrow and it applies to everybody’s business. So we’ll see you tomorrow. And in the meantime….oh, I almost forgot.
If you happen to be a business owner or an executive in a self-reliance based business, similar to the Shockey’s here, similar to the other businesses we talk about here, then I’m going to implore you to go to DreamBizChat.com.
The link is also in the description right below the title. Go and check out DreamBizChat.com and you can find out all about the dream business transformation. Watch the quick little video there. If you’re interested, fill out the application. Let me know what you think. We’ll talk to you later. In the meantime, get out there and let the magic happen.