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Making a case for not having to be controversial with your content.

Transcription

You can hold your cards close.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Yesterday, we talked about the benefits of sharing, and specifically in content marketing. So if you’re putting things out there on a regular basis, it’s good to share, it’s good to be able to show who you really are, and appear more human, whether you are or you aren’t.

And that’s all good but there’s also a benefit to holding back.

Let me get into this is this isn’t discussed very often. So. I think oftentimes, people tend to hold back initially when it comes to politics, sex, religion, you know, kind of the taboo areas, as people don’t want to offend.

That’s all fine and good but eventually, you get to the point where you don’t care about offending too much. But then you got to think Okay, so what should I say and what should I say?

For me, I could just give you an example from my perspective, because I’ve been doing content marketing in terms of ongoing daily videos and podcasts.

Now for, you know, we’re close to 900 consecutive videos that we put out there. And the one thing that I found over and over again, is that just because you’re being controversial, doesn’t mean you’re achieving anything, okay.

You can achieve some shock, you can push away people, you don’t want to work with it, do it intentionally, though, don’t just say things just to say things unless you just want to be working with people who think identically to you in politics, religion, and everything else.

That’s the way I see it, because I would be happy to work with somebody that’s very different from me politically, that’s very different from me religiously, that’s very different from me, and how I view sex and everything else. And honestly, I love talking about those things, especially with someone that’s open.

It’s not the first thing I talk about when I walk into a room of strangers. I want to know where people are coming from first before I lead on where I’m coming from. And I will be mainly for the point of communication, it’s because I will say something a little bit differently if I know that they’re coming from a different perspective, not that I’m worried about offending them, not that I’m worried about.

Not that I’m worried about showing myself for who I am, or anything of that sort. It mainly comes to communication with me. And I want to be able to communicate directly with people.

The more I know about other people first, the easier it is for me to communicate with them and I think most people appreciate that. So I’m careful. I don’t lay it all out there. I say a lot of things that most people wouldn’t say when I do say things that may be controversial. I do a purposefully. I do it with a little bit of forethought.

And at least for the most part, every once in a while I’m sure I’m saying something that it Well, I’ll tell you the truth.

Some of my most controversial videos were completely unintentional, I had no idea. There were certain controversies that existed. And all you got to do is look at some of my highest-rated videos.

And you can see these huge arguments that came about or attempted arguments, people trying to put me in my place. And I normally won’t join in on it, especially if that wasn’t my point.

So a lot of times, I’ll bring up something that has controversy attached to it. So a piece of religious mail we’ve looked at in the past and other things of that sort, I’ll bring that out and show people and people want to attack that instead of what I was talking about, which was the marketing aspects of it.

So things like that will occur from time to time, they’re always going to be misunderstandings, you can’t help that if you put yourself out there, you weren’t going to have misunderstandings.

And you should have people that dislike you. If you don’t have a large number of people that dislike you, then you’re not doing enough marketing. Honestly, you’ve got to have that out there, especially if you want to put personality out there, which I encourage you to do.

In fact, I talk a lot about that, in my book, 9 Ways to Amazon-Proof Your Business.

I’m going to be giving a speech this weekend where I’m going to be discussing personality and how to include it in certain businesses. And so that’s gonna be fun.

So next time I See you all probably be in the airport. So so be an interesting trip it’s a long trip because I the way I scheduled it I waited too long to get my ticket. And so it’s gonna take a long time to get from one place to the other to the other. I’m going to end up in in Orange Beach area of Alabama.

So be a first time for me haven’t been there before. Go check out my book, 9 Ways to Amazon-Proof Your Business. FREE copy at AmazonProofBook.com.

We’ll be back here tomorrow night. In the meantime, get out there and let the magic happen.