Tag: Digital Marketing

Digital vs Analog Marketing 🧑‍🚀 (Mark de Grasse article at Digital Marketer)

Posted on by brianjpombo

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Brian gives Cream City Marketing a shoutout for reposting a terrific article from Mark de Grasse of Digital Marketer all about current day marketing.

article ➡️ https://www.digitalmarketer.com/blog/its-just-marketing-stop-using-digital/?fbclid=IwAR1ygjcTHgKrzBzodS67lNQmDpO6SCQ_X5m0XL2vf2oKOdQLinE_DZ0b5-w

Transcription

Digital versus analog marketing.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Today, and I keep having these weird things show up in the camera, I don’t notice until I start recording. I’ve got a cardboard box here that is trying to get in on my podcast, and if you can’t do that, I’m sorry.

So let’s talk about digital versus analog marketing, okay?

This conversation always goes on every time there’s a new technology, every time there’s a different way of referring to marketing, we try and act like it’s somewhat different just because it’s being delivered in a slightly different way than where it was before.

Really, it’s always been the same thing and a great example of this, there’s a link that I’m putting in the description, and you could check it out wherever you’re watching this, you can check it out here or check it out on one of the over a BrianJPombo.com is going to be the easiest place to check it and go and look this up.

This is an article from Digital Marketer by Mark de Grasse.

It’s called, It’s Just Marketing, You Can Stop Using the Word Digital Now.

And I want to give a shout-out to the folks over at Cream City Marketing for posting a link to this.

So this was actually an article that came out last month. But I missed and so having them pointed out to me, I thought that that was pretty good. The whole point of the article it uses Elan musk as an example. So Elon Musk of SpaceX, I’m not sure if you realize it or heard this or not. But he got the NASA contract for building the new lunar lander. And he beat out amazon.com Well, not amazon.com specifically, but Jeff Bezos, his company Blue Origin was also putting in for it.

One or two others were also putting in for it Ilan was able to get past them. The writer of this article is basically saying that everything that he did was very modern, and not typical marketing that most people would consider offline or all these big, giant, outrageous marketing things that were very intentional and very direct.

That’s why Elon was able to get it. And he said this is going to be the trend from here on out. Also the fact that because digital has become so huge, especially because of the COVID crisis, because digital has completely taken over our lives, we really can’t say that it has any comparison to the analog world, which I agree and I disagree with at the same time.

I think that it’s true, for the most part, but that even makes analog anything that is nondigital, anything that is not online, it makes it 10 times more powerful, because fewer people are using it. And if you can direct those pieces in just the right way along with the digital aspect.

That’s all that’s full-on marketing, it does, it really doesn’t matter. The delivery device, the delivery device is just whatever the best way is of reaching your market with the right message.

That’s all that it is and that all we’re talking about is a media delivery device.

But he makes a really good point about all the different pieces that have come together just over the last handful of years, the last 2030 years, and how things have changed.

So it’s a good article worth looking into. Once again, thanks to the folks at Cream City Marketing for posting that.

And that’s all I’ve got for tonight, you just got to remember when it comes to digital versus analog, it doesn’t matter. What matters is reaching your audience with your message. That’s what marketing is all about. So keep that in mind, don’t get hung up on the details. It’s all marketing. And he’s saying this from the Digital Marketer company, which Ryan Deiss and the guys there have always made a point that marketing is marketing. Digital Marketing is just a concept.

You got to get beyond those concepts and realize what you’re really trying to do in the long run. What you’re trying to do is reach out and touch somebody you’re trying to get a Message to Garcia, you’re trying to just get the piece out to somebody and get them to act.

That’s the whole point. Keep that in mind. Don’t complicate things. Hey, go check out my book, 9 Ways to Amazon-Proof Your Business you can get a free copy of AmazonProofBook.com.

I’ll be back tomorrow In the meantime, get out there and let the magic happen.

The Beginning of Feedstories (Bob Regnerus of Feedstories Interview)

Posted on by brianjpombo

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Bob talks about how a visit to Facebook / Instagram headquarters led to an instant business idea that helped to launching Feedstories.

Transcription

Brian: You touched briefly on Feedstories.

Why don’t you tell us a little more about what that is how it came about?

Bob: So that’s interesting, that period between like 2010 and 2013, I was doing a lot of things to kind of find my way again, after you kind of lose an agency, you know, I was just kind of freelancing.

I hosted a radio show for a number of years doing kind of what you and I are doing right now, which is great, got to meet a lot of new people help other people, write books.

But 2013, I got heavily involved in Facebook.

Facebook started to become a media that advertisers could take seriously. I got my first five clients, and one of them just went into the stratosphere.

It was a clothing brand. In fact, it was a headband company, and it just took off.

One of the best things I did with that client early on was I said, got a headband. It’s, you know, it’s a $15 headband, I said, anyone can knock this off.

I said, but they can’t knock off your story.

I said, we’re going to build your whole advertising and your whole kind of foundation based on your story. And your story is what’s going to sell headbands, and I was right.

I was really glad was right, but I knew kind of internally that would be that way. This business called Bolder Brand Headband, they won Shopify retailer of the Year in 2014, driven by Facebook sales, like 99% of their sales came from Facebook.

Facebook recognized that and said, Hey, Bob, we’re having this meeting with some other big brands want you to come in, we’re going to kind of brainstorm I had a chance over a number of years to meet with Facebook.

But in 2016, in particular, I went to this meeting and all they talked about was video, Facebook said we’re a video company now Instagram, which’s is owned by Facebook says we’re a video company now.

And I’m like, Okay, this is my like, I’m looking ahead toward the future. And I went outside of the meeting was in the sidewalk outside of Facebook headquarters in Austin, Texas.

I called Brandon, who’s my business partner for Feedstores. Brian is a creative guy, he’s a copywriter, he’s a video graphic guy.

I said, we really need to be prepared for this because Facebook and Instagram are changing who they are, and video is going to be like the thing that they are emphasizing the most.

And so we started that company, literally a conversation over the phone, came into the same city kind of put this thing together and started feed stories in late 2016.

That’s how Feedstories was formed.

It was literally what I heard Facebook and Instagram telling me that they were going to prioritize. And so if I’m going to continue to be a really good Facebook advertiser, I need to have really good video creative.

And why not create a company that produces the creative that I know is going to work in the Facebook ad. That’s how that company was born and we’re going strong here in 2021, so far.