Tag: Clint Arthur

Content Marketing Costumes đź‘” (Image Branding)

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Brian talks about a segment on “image branding” from Clint Arthur’s book, 21 Performance Secrets of Donald Trump.

Transcription

Content Marketing costumes.

Hi, I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I want to tell you about something that I was reminded of when I was going back and looking through a book that I had upon my shelf.

I mentioned this one before 21 performance secrets of Donald Trump by Clint Arthur, known as the, you know, celebrity entrepreneur and talking about, he likes to take famous people and kind of break down how they’ve been able to make themselves known and make themselves famous, and hold themselves out as a celebrity.

He wrote this while Donald Trump was running in 2016. So he plays a lot of back and forth with Donald Trump’s whole career versus how he was running for office.

It’s a very interesting profile, whether you like Donald Trump or not, it’s regardless if you understand the principles of how he was able to come out of nowhere, not completely nowhere, everyone knew who he was, but how he had come out of nowhere politically speaking, run for president.

It’s pretty incredible and you have to learn something about how that occurred. This is a good nonpolitical book about that. There was a chapter in here where he discusses costumes.

How Donald Trump had a very specific style costume that he wore when he was doing the apprentice TV shows and was putting himself out there on a regular basis. He had you know, dark navy suit, he had the starched white shirt, and the real flashy, sometimes neon-colored tie, and very shiny and, and just something to get attention.

That was kind of his brand for a very long time. And then when he ran for president, the one thing you saw that changed a lot was the tie is that the tie was made more conservative, you’d see up a striped or a very, very toned down color, colored tie.

He is the persona in that sense, gotten toned down quite a bit. It may not have been from him personally, it was probably from campaign handlers and other people.

But the fact that it happened, you can see that you’re talking to different markets for different reasons. And you have a different costume, in a sense. And it’s always a costume of some sort. Even the clothes that I wear here are not, they’re not overly thought out but they do.

I am very careful to not wear certain things. I want to appeal to certain types of people and at the same time, I don’t show up here in a suit most of the time, like many people who do what I do as a business investor or do something similar in that in that vein, I tried to keep things pretty low key, and that’s kind of my costume, so to speak.

Here’s another person that I love to I love to watch her stuff.

She’s got great material out there on social media, especially on YouTube. This is Dr. BOZ Annette Bosworth.

She is an MD, one of her big claims to fame as she promotes a ketogenic diet and goes through details of that from a doctor’s perspective.

So she’s got some great material, but she how she presents herself is very, very, very key at being a doctor is no small part of what it is that she’s projecting.

So she’s wearing a lab coat a lot of times I mean, if you just go through and look at the screenshots on her YouTube, she’s wearing a lab coat. And oftentimes if it with that, or when she’s not a lab coat, she’ll have a stethoscope around, you know, hanging around her neck. That’s, that can’t be accidental.

This isn’t just something happenstance that just happens to be wearing this. When she does her videos. She does it to project the idea if nothing else, to at least encourage people subconsciously to realize this is a doctor.

This is how people view doctors that this is how they dress and they’ve got a stethoscope. This is very important. Marketing is very important with image branding, and you’re not lying to people.

By dressing a certain way, you’re being very clear.

In fact, you’re communicating what you want to communicate, you’re holding yourself in the way that you want to be seen. And that’s very important about standing out is understanding your costume and understanding different types of costumes for different occasions, so to speak.

What you wear matters because it projects who you are and that also goes along with how you wear your hair how you wear your makeup.

If you wear makeup, how you wear your jewelry, If you have jewelry, and all the rest of it, so all these things have to be taken into consideration. Really appreciate Clint Arthur’s work out there, you can always go check his stuff out, go check out Dr. BOZ, and so forth. That’s all I have for today.

Go grab my book, 9 Ways to Amazon-Proof Your Business if you want some that we’re talking kind of strategies for content marketing, but if you want to talk strategies for your overall business, which includes some points about content marketing, go check out, 9 Ways to Amazon-Proof Your Business.

If you want to get a free copy, you can download it off my website, AmazonProofBook.com. All one word, AmazonProofBook.com.

That’s all I have for today. You have a good one. We’ll be back tomorrow. In the meantime, get out there and let the magic happen.

How Is Your Business Perceived?

Posted on by brianjpombo

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How to people view your business and what can you do to change it, if needed?

Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

Transcription

How is your business perceived?

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

How is it perceived? If you have a business, which a lot of the people watching do, how is it perceived? Especially by your ideal market, the ideal person for you, your ideal client customer, what have you.

How do they see your business?

If they see your business, if they don’t see your business that’s a whole nother ball of wax. But if they are noticing you, what do they think about you?

Do they have a perception? Is there a perception placed around you?

And is there just something that you, is there a way you want to be seen?

Or is there a way that you’re actually being seen do those two things match?

So there’s two points about this, I want to bring up first point, how do you find out, right.

You find out by asking your customers, you ask them, you find out from the people that already know you, especially if they know you like you and trust you even better. But you find out from them.

You got to sit down and talk to them, you got to call them up, you got to email them, you have to conversate with them on social media, you have to ask, when you think of my business, what do you think of?

What do you like best about it?

How did you find out about us?

If you had to compare us to something else, what would you compare us to?

And it’s not an easy, these aren’t easy questions to ask. And they’re not easy questions to answer. It really takes digging to find out where, where how they see you.

Are there other people providing similar products that you would compare us to? Are there other things, you know, if you’re providing, I’m just making something up? If you’re, if you’re creating cat food?

Is there a dog food company they know that then compare you to? These are all perception things?

They’re very much their subconscious, right?

They’re below the surface, it takes a little digging to figure it out. But if you figure that out, then you can figure out how to change it.

Now, if you want to go around that, let’s get to the second point. The second point is how do you go about changing it? How do you instill a perception about where you’re at?

Well, you have to surround you your brand, with other brands, with other ideas, other concepts that people are already familiar with, that they can relate back to you.

And sometimes this means becoming a celebrity, which we talk we have a whole chapter about about being somebody and, 9 Ways to Amazon-Proof Your Business. That’s my book, go get your own free copy at AmazonProofBook.com, you can go download it right now.

You may need to be a celebrity, you may need to be your own thing. And it’s something I definitely highly recommend, but to to promote that process, you have to be seen in the same way that celebrities are seen.

You have to be around other celebrities, you have to be you it’s all about the perception is it’s a very, very difficult thing to explain. It’s a very difficult thing to put your Put your hands around. But you have to know where you’re going first, which is why I suggest talking to your current clients.

And then you have to start developing a plan. talk to somebody who knows how to do such a thing. There’s a lot of people out there that know how to do these type of things. Just off the top of my head. Dan Kennedy is a guy that’s still breathing that I’ve heard a whole lot about how to go about doing this.

A lot of his protegees people like Clint Arthur are out there promoting how to become more of a celebrity. Know that that’s where you want to go first. Start looking at the people and the brands and the style that you want to represent on your end. And then you have to start surrounding all of your marketing with these type of things.

It takes time. It’s not something that happens overnight. But you can do it it is possible even on a budget And you can make these things happen. So go check out my book.

That’s a good starting place. And then stay tuned. We put these out on a nightly basis, I want to help you to be able to change the perception or create a perception that doesn’t exist so far with your marketplace so that you can have them come in on by your rules by your standards, versus something that’s been placed on you. It’s a strange, it’s a strange psychological world of perception, but it’s something you definitely need to pay attention to.

Hopefully that makes sense to you. We’ll be back tomorrow night. In the meantime, get out there and let the magic happen.

Dan Kennedy’s Top 3 Growth Impactors

Posted on by brianjpombo

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Dan’s Interview with Clint Arthur – https://www.youtube.com/watch?v=OeY-kdvfFtU&feature=youtu.be

Dan Kennedy’s top three growth factors. Hi I’m Brian Pombo welcome back to the Orange Office in Grants Pass Oregon here once again for Brian J. Pombo Live.

Now we’re going to be talking about something that Dan Kennedy just recently brought up and yes, this is the same Dan Kennedy that a few days ago it was announced that he was in hospice and was not thinking that he’s going to be living much longer. We discussed that in some earlier videos. You can go back and look at that.

I wanted to bring up the latest interview that I’ve heard with him was done by a gentleman named Clint Arthur and I’m going to talk about that in a minute. I’ve also got the link in the description, so you can go check that out.

But if you are a business owner or an executive and you are looking to take your business from where it’s at to an absolute dream business, I’m going to encourage you to watch some more of my videos, see if we relate.

If we do go to DreamBizChat.com. At DreamBizChat.com you can watch the quick little video, eight and a half minutes long, gives you an idea of what I call the dream business transformation and if that’ll tell you whether you’d be a good fit for me or not. Just fill out the application and see if you qualify.

This video between Client and Dan is worth watching, worth listening to a Dan Kennedy’s half of it. He’s just coming in over the phone.

I wanted to point out one point that he made that I think applies well I know applies to you and applies to other people when it comes to businesses.

In our latest Off The Grid Biz Podcast episodes. We’ve been discussing, speaking and writing books and how that helps.

One of the things that Clint Arthur teaches is he teaches people how to do public speaking in order to promote whatever they’re looking to promote themselves, how to make themselves more of a celebrity or how, he calls it celebritize yourself.

I first ran into Clint Arthur is a few years back when he wrote a 21 Performance Secrets of Donald Trump. And it’s not a political book, but this was right when Donald Trump started running for president.

And all he did was he took a lot of the performance secrets that he could see exhibited that Donald Trump exhibited and he put it out in a book. So regardless of what you think about president Trump, these are lessons that you could learn that obviously eventually led to his becoming president. So it’s a great book. Great Book by Clinton Arthur. That’s when I was first introduced to him.

I think he did an interview for, I Love Marketing. I think that’s where I heard about him and I’ve been following him ever since. Really great guy. Interesting.

The reason why he was interviewing Dan Kennedy is he was supposed to attend this Living Legends of Entrepreneurial Marketing, which is happening at Carnegie Hall at the end of September.

You go find out more about that at livinglegends2019.com. That is Clint’s event. So you go check that out. I definitely recommend it.

And Martha Stewart is going to be there. A Dan Kennedy was meant to get a lifetime achievement award.

Whether he’ll be able to make it or not, it’s not looking like that’s the case, but from what we know, he’s still kicking. So hopefully Dan can pull through.

The three things that he mentions about business growth, it starts with Clint asking him, and it’s around six minutes in, where he’s asking him basically, Do you see anything that has a greater impact than speaking when it comes to business growth? In terms of your business?

Dan says, speaking has been by far the biggest boost to his business.

And he does a whole lot of things, but speaking has been huge piece of that. He goes through all the reasons why and how you can use speaking to increase your business or whatever deal that you’re working with and whatever you’re trying to promote.

So he says there’s nothing that works better than being on stage and being a walking, talking example of what you’re talking. Whatever you’re discussing, having that real tangible visibility makes the biggest difference for your business.

The second thing he says that other people work on, is getting themselves into the media. Which is another thing that Clint Arthur teaches is how to get yourself into media. That’s already out there.

So whether it be news media, whether it be entertainment, all the different forms of media that are out there. How you can insert yourself into that conversation.

He says that’s another big thing. That’s the second one that he recommends.

The third thing is writing and, or just pushing content, any form of content out into the world, similar to what we’re doing right here. Just pushing content out into the world.

If you’re able to do enough of that, that will also be a huge boost your business. So these are three things just off the top of his head that he says are some of the biggest, expansions in business growth.

These are some things, the tools that you can use. So those are three things. We talk about, all those things a lot here. And I look to talk more about in the future.

Dan Kennedy is very topical because of his recent announcement of being in hospice. So we hope Dan can pull through and even if he can’t, he’s, he’s lived one hell of a life. It’s been really great listening to a lot of his old audios and stuff that are out there, and it’s great to hear a fresh interview like this.

I’m not sure if this is the last interview that he’s done, but it’s worth going and listening to if you get a chance.

Tomorrow we’re going to be discussing another aspect of how you can be able to promote your business. So come back tomorrow. We’ll be talking about that. Then in the meantime, get out there and let the magic happen.