Tag: Business Education

Books Necessary For Business Growth? 📚

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Just how valuable are books to your business education anyway?

Transcription

Books necessary for business growth.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I talk a lot about books that I like, ones that I’ve run into through the years ones that I’ve reread over again. And I do that a lot on this channel.

But it’s done with a rather assumptive attitude as if you already know why books are a good thing to have when it comes to business success.

Are they necessary?

Absolutely not.

I mean, there are a lot of people that have been successful in business through the years that have not, and have not been the voracious readers and have flaunted the fact that they don’t read much when it comes to books or success books or what have you.

That’s all fine and good.

What I found though, across the board, is that if a person is is not achieving the successes that they’re looking for or would like to go to another level. Books help to take you to that next step, because it just helps you to change your mindset to be able to do what you got to do.

Sometimes you just got to hear someone who’s already been through it, you know, or hear of people that have already been through it.

So whether you’re reading a biography or an autobiography, those are two of the most, the best places to go to, to find people that you relate with.

To see what they did to get from point A to point B. These are all very useful.

Now, most of the people I talk to, on this podcast on these videos and audios is are people who are already successful to some extent or another.

I want to talk to you also here and not just make this just for people who are searching for business success, but people who have already achieved some success.

That there’s two things I recommend doing.

Number one, even if you are not, if you have never been a reader and have achieved success, I’m going to recommend that you also spend some time to look for material that’s helpful, not just to you, but to other people.

You see, no matter what you’ve probably have employees, or you have people that you work with, you may have vendors, partners, or may have partners in the future.

You’re gonna find people that don’t naturally think the way you think now that could be the way you were raised, or the way you were raised, you know, you may have been isolated to a lot of the stinking thinking that a whole lot of us grow up with.

If that case, you have to realize that most people just don’t think the way you do naturally. And that’s okay.

It doesn’t mean that it’s impossible for them to think any better, it is possible for them to think better, it is possible for them to drop a whole lot of the mythology that most of us walk around with in our heads, that just isn’t true.

That holds us back in life.

I’m not just talking success but successes, it’s a great example of where you can see this happening of how people shoot themselves in the foot over and over again, with just stupid ideas that they grew up with in their heads.

That’s a great importance of books I’m holding here, this is the I’ve shown this to you before this is the unedited 1937 text of Think & Grow Rich, you can get these out there now. I think I got this off Amazon or something and they’ve got a couple different versions.

They also have a hardback version, I believe the same one and it and I wish I would have gotten that one, I have some friends that have gotten the other one. I’m currently part of a book club.

Now there’s an older book, lots of especially this version of it lots of politically incorrect terminology and everything else in the thought patterns and ideas, cultural ideas from that time which are obsolete, but the principles in the book are very much something that you need to consider whether you agree with them or disagree with them.

There’s something you ought to challenge yourself with and ask yourself whether you’ve used these to be able to be successful, or whether you know other people who have or whether you think somebody who doesn’t have these principles in their life could get use out of them.

The only way you’re going to know that is by reading the darn book or by picking up an audiobook copy of it or whatever else but you’ve got to you got to familiarize yourself with these ideas.

Because you can help other people and by helping other people you’ll be helping yourself because you won’t you can surround yourself with smarter people just by taking the people you’re surrounded with and helping bring them up a little bit.

And that’s not an elitist concept but it is it is something that everybody could use more of. And people could use encouragement to be able to think better. That this is one of those books that is still controversial to this day.

There’s still ideas in here that I don’t fully wrap my mind around, especially the way that it’s presented in the in this book, it’s a he’s a, he uses Napoleon Hill uses very flowery language and everything else.

It’s not that accessible but it’s not so backwards, that it’s unimaginable.

So it’s worth challenging yourself. If nothing else, that you get some of these classics and you read them, they’re inexpensive.

Now, in many cases, you could find this stuff free online, because a lot of these I mean, there’s still debate over it.

But a lot of the stuff that the trademarks and so forth have ran out on. So it’s worth checking out. I’m in a book club currently where we are reading one chapter at a time, over a two week period. Daily.

The idea is that you read the chapter every single day for two weeks on in and we talk about our on a weekly basis, we get together on a zoom call and talk about this.

Doing that type of thing can also encourage you because you, you get to hear how other people see it, you get to be open about the things that you don’t understand.

It’s really a useful tool, if you can find people that are doing this online, it’s worth looking into books matter because they hold a lot of these ideas and put it out in a very systematic way. So that it can be digested easily.

Now, there’s other other ways to be able to take in information, but there’s just something about taking it in through the eyes. That’s extremely useful.

Like I said, if you don’t have that option, you could listen to an audio book or what have you and you can still get something out of it.

But repetition and really digging into something and is a lot of fun, as long as you don’t take it too seriously.

You try to apply the principles back to your life as quickly as possible so that you could see whether it works or whether it doesn’t work or whether it’s a bunch of hooey.

So hopefully that’s helpful to you. That that’s one of the things that I highly recommend that even if it’s not for you, think about it for those around you.

Maybe you have children, grandchildren, nieces, nephews, other people you work with that you can pass on a little bit of wisdom doesn’t need to be yours.

So I’ll be back tomorrow night, go check out my book, a little tiny piece of wisdom. While I hope it’s wisdom that had I put together a little over a couple of years now.

9 Ways to Amazon-Proof Your Business. You can get a free copy at AmazonProofBook.com. We’ll be back here tomorrow night.

In the meantime, get out there and let the magic happen.

Part 5: Bob Regnerus of Feedstories & The Ultimate Guide To Facebook Advertising

Posted on by brianjpombo

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Part 5, of our seven-part interview with Bob Regnerus of Feedstories.

Topics covered in this episode

  • Business Fundamentals that have Lasting Value
  • Role of a Coach in Business & Sports
  • Facebook Ads: Books, Education & Seeking Knowledge

Transcription

Intro Brian: Bob Regnerus of Feedstories, part 5.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Today’s a little different than other days, we actually have part five of a conversation with Bob Regnerus.

And so this has been a lot of fun, if you haven’t caught the rest of them, go back and watch them.

But if you would like to be on the podcast or if you’d like to have me on your podcast or speak at your event, go check out BrianJPombo.com.

And now here is Bob Regnerus.

Brian: If you can change one thing about either the industry that you work in, or your business itself, if you could change one thing what would it be?

Bob: I think one of the things that bothers me about the marketing industry in general is there’s a lot of disingenuis people who really aren’t there to serve people, they’re there to kind of make money.

And you know, these people tend to get called out after time, they kind of get it…it’s really hard to hide that stuff these days. You know, I mean, like, people talk and things like that.

I really don’t like people that take advantage of others.

Also I’m not real keen on hacks versus fundamentals, in addition to running companies, I’m a high school basketball coach. And for us to be successful as a team year in year out, is we have to focus on fundamentals.

I’m not big on this is like a fluke play or a tactic or a hack that probably has a shelf life of a couple months. I hate people getting…it’s the bright shiny object syndrome. I hate when those things get weighed in front of people and they waste money on it and they spent a bunch of time.

Yeah, maybe it works for a while and then it like fizzles overnight.

I don’t want people to be in that cycle.

So I try to do things that are based on fundamentals that have lasting value. And yeah, I think that’s what I would change, is that’s probably the thing that bothers me the most.

Brian: You mentioned coaching, coaching the sport versus coaching a business person with their marketing and so forth.

What are the similarities and where are the differences?

What do you like most about that aspect of it?

Bob: It’s great question.

So coaching is the same. No matter what sports or business coach is not there to play the game coaches on the sidelines. The coaches preparing the players, the coaches is coming up with plays and going over strategy, and putting the pieces in place to make a team more successful.

Same thing in business.

I’m not running your business, I’m not there doing everything for you. Like, if I’m there doing something for you, then I should be like an equity partner or you know what I mean, like, I should be paid differently.

I come in as a coach, and it’s like, no, we’re going to talk about strategy, we’re going to talk about how you win, we’re going to talk about positioning people in the right place, we’re going to talk about things that have some lasting value.

But in the end, it’s really up to you to be successful.

Now, a coach shares in the success, probably shares in the blame mare than the success. If a team loses, I try to absorb as much of that as possible, like I didn’t prepare you enough, or I didn’t put people in the right place.

But you know, there’s a shared sense of responsibility. But ultimately, the person playing the game, the person on the court, the person in that business is ultimately responsible.

And I think it’s a really good relationship for people. I don’t want business owners abdicating their responsibility to a consultant or something like that. It doesn’t make sense to me.

Because then ultimately, do you really own that business, if you give up the responsibility for its success or failure?

A good relationship for me is going to be one that I may be doing some services for you. But ultimately, we’re in a relationship where I’m giving you the skills and helping you win when it comes to to business or a high school basketball game.

Brian: That’s great. It’s a great way of looking at it.

It’s a funny thing about when a person is searching out a coach, or a person that has all these great services like you provide.

If someone were looking to find out more about say, Facebook advertising, what is the first step they should take?

Let’s say this is the first time they’ve ran into you. They’ve said…well, they probably been thinking up till now about Facebook advertising. But what should I do first?

Bob: I’ll answer it maybe a little bit different.

If I’m going to seek out knowledge on something, I’m going to go to a book first.

I’ll say this, I have a high end Facebook course, alright. It’s a couple $1,000 dollars. And it’s hours of me like showing everybody what to do inside an account.

But the book itself that I wrote, contains everything you kind of need to know. All right, now you pay for the course if you want to expediate things or you want that hands on, you know, learning for me.

But you go into a book and you start to work, you start to apply some things.

I love the whole idea of demonstrating something and then doing so kind of way I do coaching and practice is we’ll demonstrate a skill first, and then we’ll work on the skill.

So I like people that have a little initiative that like, okay, Hey, I got your book, or I did this in your book, and I’ve got these types of questions, or I’ve gotten this far. Now I really need to, like accelerate my learning.

You know, that’s really what kind of a course or coaching is for is, I want to take it to the next level.

But you should prepare yourself with a baseline of knowledge.

You know, I wrote the book, so that like a beginner can pick it up and do some things and intermediate because certainly like advance and get to be an expert real quickly.

An expert reads a book and this is interesting, I’ll have people that have been doing Facebook as long as me or at least, you know, manage maybe more bigger accounts than me, who will get into the book and say, hey, you gave me that idea on page 270.

Or they look for one or two nuggets out of the book and it’s worth it to them.

You kind of have to kind of figure out where you’re at. So yeah, I call myself a Facebook expert. But I still, I drop in and I follow people that are on top of things in Facebook, because I’m not going to be able to be on top of everything.

I’m not like going to Jon Loomer, let’s say and stealing, like, oh, he came up with this idea. I’m gonna steal that and no…what I’m trying to do is I’m trying to expand my knowledge and keep up to date with those things.

I’ll go in and I pay for Jon Loomer training because what he does for me is he kind of keeps track of what Facebook does every week. I don’t do that, okay. That’s not what I offer.

I’m more about creative and account structures and things like that, it’s more of a strategic thing.

So if Jon comes out with something, I’ll go to my group and say, Hey, Jon Loomer talked about this. All right. And I’ll give credit to that.

And I think that’s kind of what you do is you start with a skill, you go into a book, you take a beginner course, and then you just keep accumulating that knowledge, like you’re in there practicing it.

I mean, a physician does the same thing.

They go to college, they get a base level knowledge, they start as an intern, they practice medicine, they keep up their skills.

I think anyone who claims to be an expert in anything really has this value of, I just need to keep learning this, I need to because there’s things I know, I don’t know.

And things are going to always change, I need to make sure I’m on top of those things.

So that’s why I approach it, I think that would probably the way most logical people will approach is get a base level of knowledge than the level of acceleration you need is really how much you invest.

So if you want to become better at something faster, you usually have to invest time or money to accelerate that.

Going back to the example before, I knew I wanted to run a company and I had this idea of running an agency, I paid to go to a mastermind, because I know it would accelerate my success.

Because I wouldn’t have to go through all the trials, I had people in that group that would help me get to where I needed to be faster.

So that’s kind of my rationale is you pay either in time or you pay in money to accelerate where you want to be.

That’s kind of the way to stay ahead of things and accelerate what you’re doing.

For full conversations, go to BJP chats.com.

When Was Your Last Epiphany? 🤯

Posted on by brianjpombo

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Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

Transcription

When was your last business epiphany?

Hi, I’m Brian Pombo. Welcome back to Brian J. Pombo Live.

I wanted to ask that question because it occurred to me, I mentioned yesterday that I had a speech to give today, and short speech. And we, one of the things that I had mentioned in it was some epiphanies that I’d had over time, and what had led to them.

And it occurred to me that really every…..boy at least every three to six months, I have a major epiphany when it comes to business. Now, there can be a couple reasons for this.

Number one, it could just be that I have a horrible memory. And I kind of reran into the same principles over and over again, and forgot how meaningful they were the first time round. And so they reinstitutionalize themselves in my brain.

But the other thing is, is that there’s something that I do that I found some business owners don’t do. And I’m curious if you if you’re in this realm, do you just stop learning?

Have you stopped listening to speeches, checking out stuff on YouTube that has to do with business or marketing or any type of business related education?

Do you?

I mean, obviously, right now, there’s no physical places to go and watch speeches, at least if you’re watching this in late 2020, which is when I’m recording this.

There’s very little live events that you can plug into. So you’ve got that you but you’ve got you, in general, you still have the ability to check out a whole lot of digital stuff, videos, audios, live stuff that you can get online, it’s endless, what’s available out there to help kind of get your mind going. And thinking in a different direction.

If you’re watching this, that’s part of it.

So I’m thinking that probably you’re in the realm of a person that likes to educate themselves.

But do you read also?

Do you read and I mean, like real books, like books having to do with reality, not just not just straight, trashy fiction, but fiction that’s either directly based on some reality based principles, or books that are based in principles and strategies and stuff that you can actually use stuff that actually challenges you.

Are you doing that?

Are you, because more than likely you did it at some time or have you continue doing that. And the way I would say that you could really challenge yourself is to ask yourself, how often you have those epiphanies.

It could be a personality thing. It could be a co native thing, I don’t know.

But for me, it’s been very consistent. And it tends to follow along with how much education I’m getting in, not how much stuff I’m cramming into my brain or trying to learn.

I’m saying how much different opinions that I’m exposing myself self to how many former special speeches that I have on it recordings of that I go back to that the good quality stuff, because if you’ve got a good quality book.

If you’ve got a good quality speech. We’re recording on mp3, or on YouTube, or something that you’ve seen a bunch of times you go back to it and catch something new just about every time.

You know what I mean?

How often are you doing that?

Are you making it a part of your life? Are you scheduling it in? Are you making time to challenge yourself via other perspectives?

I’m not saying you need to believe everything. I’m not saying you need to learn all this stuff.

I’m saying are you allowing yourself to be challenged?

And if you aren’t, I suggest you do more of it. Because it’ll make a huge difference. Because it will allow your you automatically when you read something automatically when you listen to something.

If you’ve got a critical mind, you’re going to take you’re gonna say oh, that’s an interesting idea. And you kind of hold on to it.

And then the other thing is you just kind of let go and you like and you’d say, Oh, that’s no good. And you set that in the discard pile.

Your mind will automatically do that. I found that least with myself, the more often I do that, the sharper my mind gets.

And the more I can see everything through a different, a little bit of a different vision. And I can I just catch more things and I find myself in situations where I’m learning, not from the books, not from the speeches, but I’m learning from everyday life.

But I wouldn’t be learning those lessons from life if I wasn’t challenging myself with other people’s ideas. Hopefully that makes sense.

Hey, here’s a great challenge for you. You want you want to get get back into reading.

Get a nice, simple, easy book, straightforward. Just like mine, 9 Ways to Amazon-Proof Your Business. You can go get a copy of AmazonProofBook.com, it’s completely free.

Go check it out. Or you can just buy a copy that way you have a physical copies nice little hardback version.

So go check that out. Like I said, free ones at AmazonProofBook.com. We’ll be back here tomorrow night. Come on back, leave some questions, leave some comments.

I’d love to see what you think about some of these ideas on tossing out there. And we’ll see you tomorrow. In the meantime, get out there and let the magic happen.