Tag: Blogger

Ubiquitous Content Strategy 🤖 (Fred Seibert of FredFilms)

Posted on by brianjpombo

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Brian talks about the impact Fred Seibert had on him, in-terms of content marketing, when Fred was running Frederator Studios back in 2007.

Podcast interview with Fred – https://podcast.venturevoice.com/episodes/vv-show-43-fred-seibert-of-frederator-studios-and-next-new-networks-CLYs4bV1

Checkout Fred’s new venture FredFilms – https://www.fredfilms.com/

Transcription

Ubiquitous content strategy.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

We’re gonna be talking about content marketing, and how to have a strategy that’s ubiquitous, nice big word there. It means everywhere, right?

It’s about being everywhere.

And just so much everywhere that no one even questions that that’s kind of why I like the term ubiquitous because it’s kind of like, it’s just, you don’t question it, it’s everywhere, right?

I have to apologize for my voice. I don’t know, I’ve got something I probably have COVID or something. I don’t mean to make light of it. But it’s just funny how all this, you know, all these diseases that we get every year now has this, this shadow of COVID over it.

So I don’t think it’s COVID. It’s just a sore throat, but it all comes with the territory. I guess we won’t get too far into that.

Let’s talk about content strategy and how to be ubiquitous. And I want to talk about this guy, or this logo, shall I say, that was all about Fredrater.

This goes back. 14 years ago, I think it was 14 years ago, I’m going by what I just saw on an old podcast episode that I found because it was a podcast episode that had a unique way of completely changing my view of content marketing forever.

And started at a time when I would never have known the term content marketing.

In fact, I hardly knew the term search engine optimization at that point. But a piece of this interview is later on in the interview, I haven’t gone back and re-listen to it because I recognized it.

So immediately after starting to listen to it, I said, this is it. This is the interview that I remember changing my life.

It was with this podcast Venture Voice, I’ve got a link in the description. So you can go check that out.

If you’re at a place where you can’t see the link, go to BrianJPombo.com, and check out this episode. You’ll be able to find the link to this specific podcast that’s still out there, at least here in 2021, and it’s worth listening to.

Not that every prediction that happened in it came true, really the piece that he brings up about how he was able to well let me give you some background, Fred Seibert is who this interview was with if you’re not familiar with Fred Seibert, he is a cable TV icon.

Yeah, he started doing a lot of animation and bumpers for Nickelodeon, and MTV, some of the most famous bumpers that they had kind of advertising their networks, in the early days of the late 80s, 90s.

He been responsible for many classic animation shows on television. And a lot of them started out on this podcast love, the more recent ones in the last 20 years or so started out on this podcast, which is called Frederator.

If you’re familiar with Frederator, Frederator was a podcast that was showing up and coming animators, and they’re short clips of their animation. And then the ones that caught on ended up becoming something or took the animators to another level which he’s been a huge promoter of that industry for quite a while.

What he was able to do very early on in podcasting land. And this was 2007 is when I heard it, this is when this podcast originally came out.

He’s discussing how they were able to use the blogging function of podcasts because every podcast starts in a blog in a sense. Because they’re all based on being on the background of having RSS, which is called Really Simple Syndication, and then that goes out to all the podcast aggregators.

At that time, the main one was iTunes, but now you’ve got a million of them. And it would go out in all directions from your blog. Well, what he found is when he would pile one blog on top of another and put out content on a regular basis, this is starting to sound familiar, putting out content on a regular basis.

And then linking in between all of these blogs and creating a blog network, especially in 2007 would give you amazing Mojo with Google back then this is previous to the Penguin update and in all the Panda update and all these other updates that ended up shutting down a whole lot of that bugged out.

Even though a lot of these things are still useful today, they’re just not as powerful as they were back then.

So back then this was a huge power, you could bring something out of nowhere.

And at this point, I remember exactly where I was, I was going on a walk from where I lived. And I was listening to this.

And just, Oh, no, actually, I listened to it before I went on the walk here on the picture and I had an iPhone, and I had an iPhone at that time.

So I was going on the walk after hearing it, and though it started raining, and I’m just imagining all these things, connecting and seeing how the small amount of energy that I’d been able to create.

If you’re curious about the story behind this, I started yesterday, so you can go listen to that podcast, this is a second in a series.

But when I had started this blog for this radio show, and it had already started picking up a little bit of steam, and I said well, I wonder we started up another one that was more specific on a different topic but did use the same format and played them off of each other.

Sure enough, we did that and that one ended up becoming more popular as a podcast than the first one.

We were able to play with the keywords and everything else to be able to get more and more and more attention.

Now the search engine optimization was the thing that was sexy about it because it showed up on Google and everything else. But what really was powerful about that whole process was the content was producing content on a regular basis.

You’ll hear Fred Seibert, if you go and listen to this podcast, you’ll hear him discuss this and this is early 2007. This is why early on long before we even use the term content marketing. And you listen to how this came about this is when it hit me on so many levels, how powerful this could be.

Tomorrow, I’m going to talk about the final thing that really put it put the final nail in the coffin for me when it came to content marketing, at least in my early years of learning how all of this worked. that eventually led me into going off into my own business. I’m going to be talking about that tomorrow, so come on back then.

In the meantime go check out my book, 9 Ways to Amazon-Proof Your Business. You can get a free copy at AmazonProofBook.com.

Just go there real quick. download a copy, it’ll send it right to you. And we’ll be good to go and we’ll see you tomorrow. You have a great one.

Get out there and let the magic happen.

Universal Content Strategy 🎙️🌏 (Getting Started In Podcasting)

Posted on by brianjpombo

Podcast: Play in new window | Download

Brian shares what is part one of his beginning in podcasting dating back to 2007 when he helped a radio show host spread their content online.

Transcription

Universal content strategy.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Today we’re going to discuss the universal content strategy.

So how do you take your content and make it completely universal?

I got this stupid thing from Dollar Tree (Brian’s holding a kids microphone).

It really comes down to Well, let me tell you a story.

I’m going to tell you a story about how I discovered universal content strategy. It’s going to go by many names. But I’m surprised how few people actually discuss it. And when they’re talking about content marketing, very few people discuss how powerful this thing is.

I found it in the same time when I discovered search engine optimization, it’s funny how these things all meet together.

So I’ve got a handful of stories, and I’m going to start with one today.

I’m going to go through and tell you how this idea progressed. You’ll find clues on how you can use your reversal content strategy for your business.

You can also find out more in my book, 9 Ways to Amazon-Proof Your Business. I have an entire chapter, in fact, is the ninth way that I discuss here in my ninth chapter.

For, 9 Ways to Amazon-Proof Your Business, you can get a free copy of this book, or you can go and purchase a hardbound book wherever books are sold. But you can get your own free copy on AmazonProofBook.com.

So let’s talk about universal content strategy, shall we?

It started in 2007, I had begun work with a radio network, and I was working for one particular host.

We were testing something out, they wanted to start testing out podcasts. Now, this was kind of the first string of podcasting that had come out. I had been watching and listening to podcasts for, I don’t know, a good year or so at that point. On my own, before I had taken up this job.

And they wanted me to dig in and find out how to go about podcasts. I’d never done it before. But I was just kind of tossed in there, I had some idea of how the internet worked.

I had just enough knowledge to make me dangerous.

So I was just kind of let loose to start a podcast for this radio show host. So I had like I said, I had listened to podcasts, I didn’t have an iPod, which at that time was why they named a podcast was via the iPod.

They were the month the only places you could find podcasts at that point initially, was on iTunes, which was the place where people listened to podcasts. That’s where it originated.

Well, there had started springing up a whole lot of other podcast networks. So one podcast could be found all over the place online. At that point, Google had not completely cracked down on all these link farms and so forth, then they gave a whole bunch of value in where you ranked in Google based on how many backlinks you had.

There was this whole science of linking from one site to the next and to the point to where people could take advantage of it.

That was a huge piece of at least gray hat what they call grey hat SEO search engine optimization, which is so what’s the difference between white hat and black hat shall I say white hat was doing things as close to buy the book as possible that Google told you to do and things they told you not to do.

The main thing they told you not to do was not take advantage of the rules that they had set up. So it was kind of a tough thing to follow.

Blackhat was paying attention and no rules absolutely at all. And just doing whatever the heck you want to and you’d oftentimes end up getting in trouble with Google long-term over something like that.

And so the about the best you can hope for if you want any success with SEO is to do relatively grayhat area. Where is the area that Google really hasn’t commented on yet on what you can and can’t do.

So you took advantage of the things that you could take advantage of in order to get more jobs and more results when people were searching for random things.

I didn’t know any of this at this time. I didn’t know what SEO was, I knew nothing. But I jumped in just with the idea of starting a podcast.

And so we started, I looked into all the options to starting a podcast. And what I did was I was looking at some of the people’s podcasts that I had been following and looked at how they set up and just kind of copy them.

One of the common ways back then was to set up…so there was this site called blogger blogger.com, it’s still out there. It’s a free form of blogging website.

Well, with blogs, you have an RSS feed.

Even to this day, podcasts run off of an RSS feed.

So, what you do is you set up a blog on blogger.com, for free. I went about doing this and I went about figuring out how MP3 are encoded, and how you put that into your blog post.

How you then take that RSS run it through a company back then it was called Feedburner. They ended up getting bought out by Google. And Feedburner was this site that made it accessible to podcast aggregators like iTunes.

So I ran all this, I’m not going to get into all the tech stuff, but just to give you an idea, went through and set up this whole site based on this radio show, and we took clips off the radio show and directed people back to the website to listen to the whole thing.

And it really went well, went extremely well, became one of the top podcasts for all the different areas that this radio show host covered.

Well, then we started putting out other podcasts. And I came across a really magical idea that someone had was already about six months ahead of me in terms of figuring out some of these concepts that Google was rewarding people for.

I’m going to tell you all about him tomorrow, because he was a person that was already big in the entertainment industry is still big, and still behind the scenes, not as well known outside of animation circles.

That’s a little clue.

I’ll tell you more about him tomorrow. And how that the idea really took me to the next level, which I would call ubiquitous, ubiquitous content strategy.

We’re going to talk about that tomorrow night. So we’ll be back then. Come on back then and we’ll continue this conversation.

In the meantime, you have a great one. Get out there and let the magic happen.