Podcast: Play in new window | Download
Ahhh….The Looking Zone.
Hi I’m Brian Pombo welcome back to the Brian J. Pombo Live. Today coming to you from a very dark place out in Josephine County, a undisclosed location, but all I’ve got is the light from my dome here. And today we’re going to be talking a little bit about your customer and catching them when they’re in the exact looking zone.
I’m going to talk about a very specific tactic that you can have added to your arsenal in some way.
And we’re talking specifically about direct mail, but don’t get caught up on the medium, because the same thing can be accomplished via email, online through social media. There’s a number of other ways that you can get in touch with people when they’re in the looking zone.
So this is a specific thing and it’s interesting because it ties in well because I’m in the process of moving my family and as we’re doing that, we are starting to get mail at the new place, which is interesting, because we hadn’t even put in for a address change.
So how they found out exactly that we’re moving. I don’t really know. It may have been a DMV change. It may have been something else. I’m just curious because you’ll start seeing that you’ll get mail in your new location, even before you do an address change, a specific address change.
And so they have ways of telling each other. This is one from bed bath and beyond a piece of mail that came in to the Pombo households. That’s us. So we’ll take a look at it and on the outside it says, it says directly what it is, you know, it’s a piece of junk mail. It’s advertising. It says 20% off entire purchase. I mean, that’s the main focus of Bed, Bath and Beyond. Says right there, your move, we can help right there.
It’s labeled, says the dear Pombo household. You’ve found the perfect place. Now it’s time to make it your own. This is very, very, very specific. Direct, timely hitting us. When we’re in the looking zone.
They know their audience, they know who they’re going after and they’re hitting us at one very particular time.
So they’ve gone through the whole process of finding out when people move. Getting those addresses quickly could be that the place just sold could be a number of reasons why they were able to pass to find out that we were coming to this address at the exact address and it’s, but they’ve got this nice little quick little main thing is giant coupon on the bottom.
People don’t even use coupons anymore, but the style of the coupon is still very common. See the little dotted line that denotes that you take out your scissors and cut this out and with a little bar code here and it’s good through November of this year, 20% off and tire purchase and a little ad for their, B and Willow home, new and exclusively ours, one of their new brands that they’re, that they’re selling things as very straight, straight forward, very simple on the back.
I even noticed this the first time, throw it on the back. It says new home needs, find more tips at Bed, Bath and Beyond. It’s got a checklist. I don’t know if you can see that? You can’t see that from there, but you might be able to see it a little bit. I don’t know.
Just trust me, it has a checklist and it’s got like furniture. So it’s got a checklist under furniture tables and chairs, TV stands and entertainment centers, wine racks and cabinets and a whole list. And then it has kitchen, dish rack, soap dispenser, and with little check boxes next to them just to have your little checklist to make sure you got everything during the move. Very smart.
And don’t forget about your windows style, your windows home house-warming registry. You could set up a house warming registry. So if you’re going to have a house warming party, you can have a registry that people can, I mean, registries aren’t just for weddings anymore.
I mean this is for baby showers. You got a house warming registry, decorate your home, hire a decorist from bed bath and beyond. And it’s just brilliant across the board. Everything on this little piece of mail, front and back.
It’s focused on me being in the looking zone because I’m moving.
Okay, who is your ideal client or customer?
What is the ideal time for you to be capturing them?
Is there any possible way that you can find those customers?
What other things are they looking for?
What other items are they shopping for?
What other types of businesses are they going to be going to?
If they’re in the looking zone?
Think very hard about the looking zone and where you’re hitting people in the looking zone. If you’d like to talk more about how the looking zone applies to you in your business and let’s say that you are in the self reliance field.
If you happen to be, we’ve got an offer going on right now over at DreamBizChat.com. The whole idea of it is to have a dream business transformation in less than 60 minutes. We can talk on the phone or over video chat and be able to dissect your business, take it down to the roots and figure out what is necessary for you to take it from where it’s at to where you want it to be and get there in the quickest possible fashion. That’s what I do. I help set up the steps customized to you.
Go and find out more about it at DreamBizChat.com. Quick a little video there that you can find out more about. It’s completely free. We don’t hunt you or try and learn more about you unless you’re interested in finding out more info. So let us know. Go DreamBizChat.com link is in the description.
Otherwise, tomorrow we’re going to be discussing some other things. I don’t remember what we’re going to talk about tomorrow. Come back tomorrow. I do this every day where we sit down, we talk about these concepts.
Hopefully you’ll learn something you could walk away with. If there’s any reason why we want to talk, go to BrianJPombo.com and we can find a find a way to talk some more. If you want to see more of these, go to BrianJPombo.com and click on the media button. We’ll see you tomorrow.
Have a great night. Get out there and let the magic happen.