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How much free info should you be giving away?
Hi, I’m Brian Pombo. Welcome back to the Orange Office. Feeling a little bit better today. You can probably still hear I have a little bit of a cold or whatever it is and my throat, but feeling well, not feeling 100%, but feeling better enough to be able to get into some really good stuff here.
One thing that I found, well we’ll get into that in a second. I just want to welcome you back.
We’re in Grants Pass, Oregon and this is Brian J. Pombo Live today.
Just as in the past handful of days we’ve been discussing daily content and what it would take if you were interested in putting out daily content or having someone at your company put out daily content on a regular basis, which I recommend doing because we have this free medium of social media.
It is free to put your stuff out there and it’s not great on a free level. That doesn’t mean everyone will see it or everyone you want to see it, we’ll see it. What it means is that people who are searching for your stuff, we’ll see it.
It’s a way to be able to reach out at least in the short run and get to have a feel for what works and what doesn’t work.
In-terms of what people are looking for and what works on your end in-terms of delivery and what you think really needs to get out there.
We can go into more detail and you can watch some of the other videos in terms of why you would do daily content.
But today I’m going to talk about some of the excuses that hold us back from doing daily content.
I know one of the things that was always in the back of my mind was if I’m selling information for a living, so me, I’m a business strategist. I help businesses to basically achieve their dream potential. So take them from wherever they’re at and let’s say they want to make double, triple, quadruple where they’re at in terms of ongoing income and that will allow them to be able to structure themselves the way they want.
Be able to have their business owners and executives can have their own lifestyle apart from the business and be able to build everything that they want out of their business.
I help them to create plans to achieve that. So a lot of what I do is information based, especially in the early days, in order to get attention in order to, create trust between me and potential clients, I’ve got to put out a whole lot of information.
Some of that information is free and some of that information is paid for. So what happens when you’re giving all the information away for free? And not only that, but that other people are given the same information or from your mind, the same information away for free?
I mean we could go on for days about a lot of the issues, the concepts of free information, but I’m just going to lightly touch on it.
So one of the main fears is that you’re going to saturate your marketplace.
You’re going to quench their thirst for the information by giving them too much. There’s a couple of ways to go about do dealing with this.
I’ve heard this from both a Dan Kennedy and from Russell Brunson and one of the most common ways that they talk about doing it is they say what you want to do is provide in your free information.
Especially if you work in the, “how to” field and most information is how to information. Then you provide them WHAT they need to do but not HOW. You hold back on how to do it and you sell them the how to do it. The specifics of the how. The what you could tell them all the details as far as the what.
But the how you don’t want to give them any of that information out front. This can work. This can totally work.
I’ve seen it work on many levels. For me personally myself, I don’t get rich on selling how to information and I am more than willing to go through the how with people. It’s not my thing to hold back on the how or to try and differentiate between what a what is and what the how is.
For me it’s a bit too cerebral and it’s just not the way I function. Here’s how I function. What I do is I will provide everything for free.
I put it all out there and it finally came to me that where my real value is isn’t in the information itself because most of the information that I provided and I send out there to everybody, it’s information everybody could have anyways.
It’s all out there. I got it from somewhere. I’ve learned it from reading and watching what’s happening in the marketplace. And it doesn’t take much to be able to gain this stuff. That’s not really where the value is. The real value is in the consolidation of information.
How it’s put together to make it as useful as possible. So even in these situations, I’m providing you all this free information on all my videos, but it doesn’t become super valuable until I can consolidate it.
Let’s say I took everything that had to do with daily content and I put all of the info that I was bringing to you here for free. I put it all in the format of a book, so we transcribed it and put it into a book.
All of a sudden that’s valuable even though it’s available for free out there. You could go back and you can filter through all my videos and try to find all the ones about daily content and everything else.
But if I take all that and I put it into a book and that’s your focus, that’s what you want is daily content. That book becomes valuable to you, especially if you’re good at retaining information through reading or if you’re good at using books as kind of like textbooks and you can go back and look at it and write notes from it and everything else all depends on how you learn.
But that’s just an example. How you consolidate something creates a convenience factor which then makes it valuable. It’s worth trading money for.
Another thing is though, the big thing, the things I get most money from is taking the principles I’m talking to you about and customizing it to companies.
Customizing it to specific people, customizing it to specific situations. So talking with somebody I can tell real quick by the questions I ask on what the next question is that needs to be asked and what needs to be done next.
If you’re just jumping into this field and just learning all this stuff at once, it’s just kind of all a mishmash. But if you’re talking to someone like me who knows where to take you because of experience and knowledge that becomes valuable then.
Then I don’t have to worry about all the free info I give.
I’ll give out all the free info. Because I know that my real value is in that spot. Now, if your real value is in how, then you don’t want to give that away right away.
You’ve got to find out where your real value is. Where’s your real potential held at?
Just put a value, put a number on that, put a price on that. Start putting it out there, on what you’re going to charge for those types of services, what those services are. Look at different ways of providing it, both in how that both in kind of a DYI sense.
You provide materials for people to kind of go through on their own, but also lead them to being able to work directly with you or you know, all depending on your services and products.
Hopefully that helps out a little bit in terms of concept of information marketing.
Tomorrow we’re going to be talking about a similar area, but in the meantime, go to DreamBizChat.com especially if you are a business owner or an executive that’s in the self-reliance space and you’re interested in taking your business from where it’s at to an absolute dream business.
Go to DreamBizChat.com watch the video. If you’re interested, fill out the application and we’ll get to talk, especially if you’re qualified tomorrow.
All new stuff come back then, will see ya. Bye.