Want Attention? Watch The Headlines 👀

Look at headlines and a recent headline in regards to McDonald’s.

Transcription

Want attention? Watch the headlines.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Headlines are funny thing, headlines they exist in all forms out there. Okay.

And so whether you’re talking about videos on YouTube, whether you’re talking about links that you’re clicking on, but the specific thing I wanted to point at, is actually News Headlines.

News is a great place to look at these types of things. And you could still see it, when you’re, when you’re shopping in a grocery store, you could still see tabloids, which have amazing headlines, or the magazines that are sitting on the rack next to that on your way out the door.

Those have great headlines, they can be very specific to the audience they’re trying to reach. But if you look at the headlines you think.

What attracts my eye first what words attract my eye?

Me personally, and I’m talking about you ask yourself that but you could really do it when looking through the news online.

Just go to a new site or go to one of these sites that has a lot of different news, go to Google News, or what have you. Just search through the headlines and look at what attracts you.

Look at what really attracts you a little bit to read the whole thing?

Which word is it that pulled you in and what’s that say about you?

And then watch for the ones that are nearly impossible to pick out.

Look at this one. That is from the New York Post, which really do have good headlines. I mean, they’re known for their sensationalism, they kind of go after a lot of that. But they really do have these sensational headlines.

Here’s one talking about the thing that you definitely don’t want to drink at McDonald’s. Does that pull you in?

I mean, anybody that that ever goes to McDonald’s at all?

Or even if you don’t go to McDonald’s, you’re you kind of want to know what that is. What is the one drink that you don’t want to drink at McDonald’s?

My first thought was the milkshakes because the last time I had a milkshake at McDonald’s, it tasted like melted plastic. It was horrible. But maybe it maybe it’s something else.

What is it?

What is it I’ll tell you at the end, but doesn’t drive you a little bit nuts?

A lot of you are going to be clicking off of this just to go see what the answer is. If you wait till the end of the video or the audio here, I will tell you what it is but that’s look at how it puts it. Its hooks in you.

If you can have that type of curiosity-based headline, oh, man, that’s fabulous. And that doesn’t. I know you’re not on. I’m not saying you’re out there putting out news stories.

But I’m saying if you’re trying to get the attention of anybody, a prospective customer or client if you’re trying to get the attention of a donor if you’re in a nonprofit, and you’re looking for donations, no matter what it’s the same idea.

If you can get really good at grabbing attention with nothing more than a couple of words, just a string of words put together.

If you can do that, you can print cash. In the end, that’s what it comes down to. You can or produce whatever you want to produce. The famous copywriter Gary Halbert was famous for putting out an ad for a girlfriend.

He wrote this big long ad with a really nice headline, I don’t have it in front of me right now.

But we’ll talk about it another time where he was advertising that he was he was looking for love. Okay, he was able to do that it doesn’t matter what it is that you’re looking to get.

I’m not saying it’s a one has to do with cold, hard cash. That’s just one of the things that we can all relate to. Because it tends to be something that we all need to use at some point in our life.

But if you’re talking about something that you’re wanting to do, and you’re wanting to get attention you’re wanting to bring attention in, then look at what draws your attention and start questioning why.

Why does that draw my attention?

What is it specifically wood something else using that same angle?

Also be able to draw my attention?

I mean, look at this one is curiosity. Curiosity is based on something that’s very familiar to us one way or the other, whether you’ve been to McDonald’s in the last 10 years or not, you’re still going to be curious because everyone’s been or know someone who’s been to McDonald’s. And it’s one of the most, you know, ubiquitous restaurant chain. is in the entire world.

So it’s going to pull you in, what is the one thing that I wouldn’t want to drink there and why?

Why would that be?

So here’s the answer. The answer is, is she said she got she learned how to make sweet tea at McDonald’s. And they have unsweetened tea, and they have sweet tea. And what’s the difference between the two?

Well, she said, for every gallon of sweet tea that they make, they put in an entire pound of sugar. And they had her making it and she said, she used to get it all the time.

She constantly drinks this stuff, and they get a lot of people playing, you know, tea, it’s gonna be a little bit more healthy than the soda or what have you.

But they’re literally pouring a pound of sugar up a pound package of sugar into a gallon and mixing that up. She said it made her sick to her stomach, and she never drank it again.

No, it was for some people that may not bother you at all. It’s not as outrageous as it seems, when you’re just reading the headline, but it might be outrageous to you. It’s enough to draw you in. It’s a little curiosity and interesting little story.

Nothing major. It’s not, it’s not going to change the world. But look at how a headline can pull you in, can play with your imagination, just a simple string of words. This happens across the internet.

It’s been happening since before all of us were born with print media, paper, physical media, they were using it then and they were talking about the science behind it back then.

So there are lots of people that talk about headlines. I have many, many, many videos and podcasts going way back discussing headlines. I’d love to love to hear your thoughts on this.

Have you ever considered this?

This idea before ad if not, why not?

And if so, how have you used headlines in the past to be able to gain attention in whatever format that you’re using headlines, the title of a video or what have you, it could be used a million different ways.

How have you use headlines to get attention? Leave a comment wherever you’re watching or listening to this or you can leave on over at BrianJPombo.com.

Under this post, that’s all I have for today. You have a good one, go out and grab my book, 9 Ways to Amazon-Proof Your Business if you’re willing to overcome competitive forces in your marketplace, regardless of your industry.

It’s a short book and you can download a free copy AmazonProofBook.com.

We’ll be back tomorrow. In the meantime, get out there and let the magic happen.