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A look at using collector’s items in your marketing with an example piece from Zen Master of the Internet, Matt Furey.

Transcription

Collector’s items, as marketing.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Today I’ve got this is a pack, this is from 2007, is what it says on it. And I probably got it somewhere around that time not long after. This is Matt Furey for those of you who are unfamiliar, Matt Furey is an exercise health guru online, also very well known for teaching direct response marketing.

He was one of the earliest ones that I saw online really taking advantage of banner ads and email marketing.

Very early on in my internet journeys, I had bought a few of his books, because they were so out of place, they were on a political website of all places that he was advertised. And he just it stood out.

There’s something to be said for that method also, but I wanted to talk specifically about this, this is a pack of cards, it says Matt Furey Exercise Bible.

But what this is, it’s a pack of playing cards, I’m gonna pull some out here, you can see, of course, you got the same thing as that’s on the cover there. Each one you got here.

So here’s the three of hearts, Hindu squats.

So he’s got all his different exercises. Here’s the four of clubs, Tablemaker, right?

You’ve got all his exercises on here. So in a sense, you can use this as, as an exercise, actually learning his exercises, or at least reminding yourself of the exercises that he teaches in his books and other places.

All of these were drawn by Vince Palko, who if you haven’t heard of him is over at AdToons. Really good stuff, brilliant way of marketing.

Here’s his reason why I haven’t thrown this out.

Number one, because I love Matt Furey and his stuff. It’s quirky, it’s corny, it’s got the little cartoon versions of him, there’s an actual picture of him on that side. But it’s who throws away a pack of cards, right?

You keep a pack of cards around forever, it’s like books you tend to keep up. And it’s just one of those things that I can always go back to, if I never used it, I can always go back to it as a marketing lesson if nothing else.

But even if you weren’t into marketing, if you didn’t understand the ability of these, this is going to get around each one of the cards. Even if they got displaced, they’ll have his website on it.

They’ll have his website or a website of the other people that helped help out like lets Vince Palko on there.

So, really great idea collector’s items can be really useful, if they’re clever. If they stand out if they’re different. If you can stand out be different. You have a way of getting into your customers’ lives in a way that other people can’t. They’ll have a tough time getting rid of you have years and years and years, I still have so many of these materials. Not just because I’m a packrat and I am a packrat. But also because it’s just solid marketing.

Those types of things don’t die easily. They stick around, they stick around your households, and they just have a way of never going away.

That’s a really interesting concept. I’ve got other interesting concepts in my book, 9 Ways to Amazon-Proof Your Business is all about making the competition irrelevant and how to stand out in any marketplace.

You can get. Go pick up a copy at Amazon.com or you can download a free copy at AmazonProofBook.com

That’s all I have for tonight, you have a good one. We’ll be back tomorrow.

In the meantime, get out there and let the magic happen.