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Part 20 in a 35 part series on headlines from John Caples book, Tested Advertising Methods.
Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/
Transcription
Who else wants advertising headline examples?
Hi, I’m Brian Pombo, welcome back to Brian J. Pombo Live.
Today coming to you from dining room of my in laws here in Fresno, California. And we’re going through our headline examples that we’re talking about.
These are all from John Caples, book Tested Advertising Methods, where he talks about his 35 proven headline formulas and this is number 20.
This one all has to do with beginning your headline or title or what have you, with who else. And I love this one, because I originally learned this one early in my career with internet marketing, and I was working with Adam Short, who has the niche profit classroom, I don’t know if he still calls it that, or if he still has that open to the public. But that was a great class training session to go through.
And he was one of the first ones that introduced me to the idea of headlines is specifically for internet marketing. But it was using all those direct response techniques like john caples would teach about it.
This was the first time I was been exposed to it. And one of the ones that he uses was the who else example?
And its a basic question. Here’s a couple of examples of it.
Who else wants a wider wash with no hard work?
Who else wants a kissable complexion within 30 days?
Who else has hair that won’t stay combed?
You know, you could use it with whatever using who else automatically. It asks the person whether they’re one of the products they have, you know, if they’re one of the people that want what you’ve got, or if they’re one of the people that have the problem that you want to be able to solve.
It pulls them into the conversation in a very subtle way. But it’s a quite, it’s a great way to be able to get attention. It was one of the earliest headline formulas that I used over and over and over again.
It’s really a really useful one, I hope hopefully it makes sense to you. You know, I’ve got my book, 9 Ways to Amazon-Proof Your Business, which is one of those things that I’ve always asked you know, who else wants to be able to beat out the competition. And that always leads them into this conversation about Amazon proofing your business.
So if that’s something that you’d be interested in, check out my free book. You get your own copy at AmazonProofBook.com. We’ll be back tomorrow with number 21 of these headline formulas. We’re going through all 35. So come on back tomorrow and we’ll see you then. In the meantime, get out there and let the magic happen.