Tag: Trust Based Marketing

Real Business is About Friendship šŸ¤  (trip to Mountain View Ranch in Oregon)

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Yee-haw! Brian heads on down to Mountain View Ranch for a swell time hanging out at David and Beth Pruett, of Amp-3.net’s event over the weekend!

Checkout the Pruett’s website for quality practical preparedness products! – https://www.amp-3.net/

Transcription

Real business is about friendship.

Hi, I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Today, I’m at Mountain View Ranch out in Sam’s Valley of Southern Oregon, not far from Medford area.

See in the back, you’d see the horizon, there’s a table rocks back there. And this is the part time home of David and Beth Pruett, who I’ve interviewed, you can hear multiple interviews I’ve had with them over at Off the Grid Biz Podcast, offthegridbiz.com.

And it’s really cool, because what they’ve developed here, what they have put on is a little artisan show with multiple vendors, many of them local, that are selling their wares.

It’s either personal, artistic stuff, antiques, a whole bunch of cool stuff. And they put this all together from scratch.

We’re here right on the tail end of COVID-19 pandemic, which is, it’s really neat to see people getting together again. And really cool.

I was asking them, you know, how did you go about putting this together?

You know, where do you find the people to come to something like this?

And it’s just in their travels, finding people online, finding people in person, getting they’re, getting their contact info, keep it in touch, and just becoming friends and then letting them know, Hey, would you be interested to doing this in the future?

And that’s what they’ve done. It’s really a great thing.

Everyone’s having a great time.

And it’s all business, but you don’t think of it as business.

If you’ve got friendship with people, yeah, money can change hands here and there but it’s not necessarily what most people consider a business.

But it is real business is all about friendship. It’s all about who you know, who you like, who you trust. It’s kind of the same things that make up our our friends, you know? So, I love the Pruitt’s I’m glad to call them friends.

Glad to be invited to something like this and you’ve got to keep your eyes open for things that you can do for your friends things that you can pass on to them.

Go check out all of their material. Amp-3.net is their website where they sell emergency preparedness gear. Really cool stuff, go check it out.

I’ll be back here tomorrow.

Go check out my book, 9 Ways to Amazon-Proof Your Business, you can get a free copy at AmazonProofBook.com.

You have a good one. Get out there and let the magic happen.

Expectations: the Problems & the Necessity

Posted on by brianjpombo

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Amazon-Proof Your Businessāž”ļø https://brianjpombo.com/amazonbook/

Transcription

Expectations: the problems and the necessity of them.

I am Brian Pombo, welcome to Brian J. Pombo Live.

Using this just as it kind of gives you the expectation that he’s gonna fall down or something. I don’t know why, it just kind of played into the storyline hopefully.

Hopefully it makes a good video screencap. Old toy, don’t know if you ever ever seen these, they’re always interesting to me because it’s just an optical illusion. Most of the weight is right here. But it appears as though the weight is distributed out there but it’s not, it’s all kind of just an illusion.

I wanted to talk about expectations because it ties in good with our discussion last night. Last night we were talking about trust you know, and when you overextend on your trust with with people.

And expectations is very similar because it although it doesn’t only relate with people, you know, it relates with everything. When you expect anything, you can get into a whole bunch of trouble.

At the same time, if you don’t expect things to happen the right way, then they won’t.

It’s a weird, weird paradox there.

So let’s take the negative end first, because that’s the fun one, because everyone likes to say that you need to, you know, expect great things and this and this and that. One thing I found is you should always expect the best thing to happen but you should not get emotionally invested in a specific thing that’s going to happen.

It shouldn’t be an emotional thing.

It’s your your self worth. your self image should not be tied into a specific event or specific occurrence or a specific person to do a specific thing.

And that’s how it ties into trust, because oftentimes we’ll expect people to do great things. And when they don’t, they let us down, they let us down only because we set them up to do something that where they weren’t necessarily ever going to do.

That’s where that’s where trust gets mixed up. But it all comes back to an emotional state where we get caught up emotionally. Not that you shouldn’t have emotions regarding expectations, but you shouldn’t get so caught up in them.

You need to back away from the emotional end of expectations. And if you do that, you can still expect things to happen. But most things in life don’t happen the way you think they’re going to happen. They may still happen.

There’s a lot of great things that can happen in life that don’t happen the way that you would expect them to. And that’s, that’s where all the blessings are.

You know, everyone talks about the mixed blessings and these factors To list things that ended up happening to you, that you never could have predicted on your own. So it’s not, not all good things are dependent upon you expecting them. But expecting them is kind of tied in to it somewhere.

Napoleon Hill talks about this a lot about you don’t get and I believe was Napoleon Hill that you don’t get what you want, you get what you expect.

What you expect to come is what you end up getting.

And it’s more of a deeper, it’s deeper than emotions. Emotions areā€¦we all will play a whole lot, pay a whole lot of homage to emotions, if that’s your heart. That’s where your gut is.

And it really isn’t.

There’s a deeper version to all of us that are way beyond emotions because animals are emotional. I mean, anybody can be emotional. That’s easy stuff.

The tough thing is being able to tap into that source on the inside that says this is the right thing to do in the right direction to go. This is meant for you that sense of destiny, like we’ve talked about before. And so I see the same thing with expectations.

You should expect the right things to happen. But don’t expect specifics. Because you’ll always get let down. You’ll always expect somebody to do something. One thing I tried to train people when I’m training groups of people not to expect everyone else to do something, it’s expected of yourself, but don’t expect it of others.

And then if they do do something great, that’s wonderful. It’s a cherry on the top. But you shouldn’t be expecting it. You see how this ties in with trust. If not go back and watch last night’s talk when we were discussing trust and how that all ties into it.

It’s the same concept though. Don’t expect, don’t get your your emotions tied up in your expectations. That’s what it really comes down to I expect a whole bunch of great things to happen.

I expect a whole lot of things coming in my life.

But I don’t know exactly how they’re gonna happen. And I don’t know exactly when they’re gonna happen, but I do expect them.

And I don’t think there’s anything wrong with that. But I whenever I’ve gotten, I’ll give you a great example. So I mentioned before, I ran for state officer in all this was the late 90s. In California for the California FFA, they have this, this team of officers that you would go and apply for and you go through this rigorous test and everything where you you’re in front of a board and they ask you questions and all this other stuff.

So there was this big long process to go through. And I was certain because I had put in the hard work and had thought about it more and had discussed it with the people that mattered in just did everything my mind could think of to get there, I thought it’s mine.

I’ll be there. It’ll happen. It’s absolute.

I have no doubt in my mind, but that there was an emotional tie to it.

And when it didn’t happen, completely out of my control, it did not happen when I thought it was going to happen. My world got shook and turned upside down because I didn’t know that that was possible.

I figured if you did everything, then it has to happen. Right?

It just it just has to.

Sometimes it doesn’t happen in the way and in the direction that you think it’s going to happen. And really my deepest expectation wasn’t to be a state officer, my deepest expectation was to do something amazing with my life.

And I ended up doing some amazing things and still doing amazing things. Not I’m not patting myself on the back just my experiences. And I expected that to happen and I automatically tied it to that. position that I thought was automatically mine.

But you can’t you can’t get caught up with the details. Look at the big picture.

Expect the good thing. And I think the good thing will happen to you because it’s there’s something with faith tied in there I think I I don’t know. Hopefully that makes sense.

Kind of sounds like a ramble tonight but hopefully it touched on a few things. If you’d like to be able to take your business to the next level. If you think that if you expect that is in your future and you’re just looking for the pieces to be able to put that together. I might be able to help you on some of that.

Go check out my book, 9 Ways to Amazon-Proof Your Business. You can find that at AmazonProofBook.com, AmazonProofBook.com. We’ll be back here tomorrow night. In the meantime, get out there and let the magic happen.

Trust No One – Ever!

Posted on by brianjpombo

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Amazon-Proof Your Businessāž”ļø https://brianjpombo.com/amazonbook/

Transcription

Hear me out. Trust no one – ever.

Hi, I’m Brian Pombo, Welcome back to Brian J Pombo Live.

I want to talk a little bit about trust, and how misplace trust happens way too often.

And it usually messes you all up. The best way to think about trust, I like to talk a lot about trust when it comes to marketing. Because so much in marketing is trust based.

When you’re trying to get information out to people, you’re trying to get an idea out to people, you’re trying to get people to do something, to buy your product to take part in your adventure. That’s all marketing, marketing, marketing. That’s what it is.

It’s the communication to try and get someone else to do something.

And for that, to be able to work at all there has to be an element of trust. That has taken place that the person has said, Okay.

And like I said know, like and trust, right?

I think I know who this is. I like who this is, and I trust what they’re telling me it’s true, I’m going to move forward with the idea that what they’re saying is possibly true.

And that’s what trust is all about.

I’m here to tell you, you got to watch and be careful about putting too much behind your trust. It’s not really about trust itself. You got to trust people, you have to trust that the pilot knows what they’re going to do and they’re going to get you there even though you haven’t even met them.

You know, when you’re stepping onto the plane, you have to trust that the air that the airplane is going to stay in the air long enough that no one’s going to get hurt. It’s going to come down nicely and you’re going to get on and get off without any issues.

That’s trust, okay.

You have to trust that no one’s going to hit your car when you drive it onto the freeway. That’s you got trust there, you don’t go through it consciously. Trust is very rarely conscious, but I want you to start being conscious of it.

And once you have realized everything is trust, everything comes down to so you can’t, you can’t quit trusting people.

What you have to quit doing though, is you have to quit putting so much power behind that trust. As if you are passing on responsibility on to somebody else. That’s a dangerous thing.

What of my favorite books on trust, and let me see if I this is I’m just doing this on the fly. I just happen to have it here, this is a NOBS Trust-Based Marketing. Okay, I’ve recommended other books by Dan Kennedy before. excellent book, because it goes through the psychology of trust.

And I’m really on the fly. I’m just seeing if there’s any thing that pops out to me here real quick. That hits on our topic here. And I don’tā€¦.well here it is the nine gates to customer commitment.

Okay and I want you to think about this as far as you go and also as far as your customers go. The first thing is authenticity is this guy for real or gal for rail or whatever. Number two believability?

Is he telling me the truth number three, credibility?

Is he knowledgeable and competent?

Number four, is he appropriate for me?

Feasibility of relationship right.

Number Five, customized solutions that he or is he listening or just peddling?

Okay, our meaning is this gonna fit me perfectly. Is this really more about me or is this just a pitch.

Number six safety overall, can he be relied on?

Number seven comfort?

Do I understand enough about what he’s going to do for me, right?

Number 8, am I making the best choice versus other choices?

In other words superiority. You know, number nine value. Am I paying a fair price?

See, these are what Dan Kennedy calls this the nine gates to customer commitment. These are just nine questions you can ask yourself about your product, and whether you’re answering those questions for your customer.

But I want you to flip it around now and think about yourself. Now this idea came up in a conversation that I was having with a with a business colleague. And if he’s watching this, he’ll he’ll recognize but I’m not gonna spoil who he who he is.

And he said to me, basically, how do I know I can trust these people? Can you guarantee that I can trust them that they’re not going to screw me over?

And I said no.

I said, No, you can’t.

I said, not only that you shouldn’t ever trust anybody who tells you, they can guarantee that. I mean, they can guarantee it for themselves, but you can’t guarantee about somebody else.

Because quite often people will do it unconsciously and competently. And you never know when someone’s going to switch to do something just downright evil.

You don’t know when that’s going to happen because, people are capable. I mean, everyone’s capable, to some extent, or another. And so that’s you have to be clear about that.

Don’t put so much emphasis on the idea that you need to be able to trust someone and that they can’t stab you in the back.

Someone can always stab you in the back. Someone can always turn on you.

You just have to be ready for it. Not don’t expect it.

Expect that they’re going to do the right thing. Hope that they’re going to do the right thing and pray that they’re going to do the right thing.

But be ready in case they don’t, because quite often people don’t.

Especially, it might be the right thing for them, but not the right thing for you, you know, people do the selfish thing, or the or the self interested thing. They see it as being right for them and their family. But that may be the opposite for you.

And they might just be stupid, which is quite often what I see over and over again, good people do stupid things all the time. Things that are not in other people’s best interest and things that are not even in their own best interest. People will still do it.

People are flawed. You got to get over the idea that anyone owes you anything that anyone’s ever that that anyone’s got your back.

I mean that there are there are people out there that have that have got your back. Guaranteed.

You will find people in this world who have got your back and you can trust them. But you got to be ready for people to human to, you got to be ready for things not to turn out exactly the way you want them to turn out, or that for people to do something that isn’t exactly what you would do. Because you might be wrong too, right.

So that comes, this is what trust is about.

Trust, I’m talking about the long game of trust, I’m talking the short game in terms of someone getting to know you, as as a person that’s providing a service, or a product to someone else.

But I’m also talking the long game in terms of the people that you’re looking to depend on to so that you can provide services and products to other people, your partners, your employees.

Trust but verify, like the old saying goes. Trust but verify, meaning, trust them, but realize you can remove that trust at any time. It’s not that big a deal.

Don’t hold it against them. It’s just people are human. Let them be human.

Be ready for them to screw up. Don’t make such a big deal about it. trust people for as much as you can keep moving, and just don’t take anyone all that seriously, especially yourself.

Hopefully that’s helpful for you. If you’d like to know how to do a lot of these things within your own business, and kind of have a framework to go by, I came out with a book called, 9 Ways to Amazon-Proof Your Business. It just came out last month.

You can get your own free copy at AmazonProofBook.com. go to AmazonProofBook.com.

We’ll be back here tomorrow night. We’ll have another little talk maybe about principles like tonight or strategies or actual tactics that you can use to explode your business.

You have a great night. In the meantime, get out there and let the magic happen.