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Part 9 of a series on Robert Bly’s book, The Content Marketing Handbook
Transcription
Number Nine function of content marketing.
Hi, I’m Brian Pombo. Welcome back to Brian J. Pombo Live.
We are covering this is the final step of the nine functions of content marketing, as outlined by Bob Bly in the Content Marketing Handbook.
Great book, check it out.
This isn’t the first chapter, I’m not given a whole lot of way about this book, but I’m hoping to interest you. I don’t get any kickback for this, I just hope you hope you go check this out, especially if you’re studying content marketing, this is a great way to be able to dig into it.
As I was kind of putting together some materials for my upcoming course training, what have you all about whether you should do content marketing or not?
I came across a couple of great sections from this book. And this was one of them, is the nine functions of content marketing, what’s number nine. Now he doesn’t have these in any particular order, from what I can tell.
But nine is a very simple one.
It’s one that just about everybody’s after, to one extent or another, you’re going to see a lot more people who grow on an international basis, are going to be more concerned with number nine.
But really, even if you have a local based business, or nonprofit or anything of that sort, number nine is going to make a big difference to you. And number nine, is it drives web traffic.
So we’re talking about what content marketing does for you, it drives web traffic. Pretty simple. Let me read you a little the little snippet he has in here about this. He said search engine discovery, which we talked about, talked about in the last episode, combined with social posts that point to your site can increase your web traffic considerably.
According to HubSpot, if you got 51 to 100 pages on your website, consider each blog post to be a unique page, you’ll generate 48% more traffic than if you had under 50.
Increased traffic means increased engagement means increased revenue, see, content marketing can increase your traffic.
If you are doing anything on your website whatsoever, to sell anything, or drive anyone to make any type of purchase whatsoever.
Increased traffic can only make that better, right?
As long as you have something that support that people actually want. Right.
So that’s where content marketing plays into this. It’s another piece.
It’s another function of what content marketing does.
I don’t think these nine are the only functions and a lot of them can be broken down into into more specific functions.
But these are some of the main things that most people are already after most people already want more traffic to their website. Most people already want to be established as an expert, or they want to get new customers.
So we went through all those nine, be sure and go back and watch or listen and listen to the other episodes. When we discussed this. We did nine all in a row. You can go check them out at BrianJPombo.com. Great stuff.
Robert Bly really knows what he’s talking about.
This is this guy’s a copywriter, marketing expert.
It’s been around a long time been in the business a long time. You check out any of his books, he’s got quite a few of them.
You can tell he knows what he’s talking about. This is this is great stuff and stuff you could put into practice.
So content marketing, how do you go about going getting into content marketing?
Well, there are a million different ways. The main concept of content marketing is having something of substance that you’re providing.
Bob Bly says on a regular basis, and a lot of people define content marketing is something you’re doing regularly.
But I think any form of content marketing, even something like a book can be content marketing, if you’re providing something of a very significant content that at the same time has a marketing message built into it.
You’re doing content marketing.
So that doesn’t matter doesn’t matter whether it’s something in text, whether it’s something on video, or whether it’s something via audio.
The same thing is true. If it has substance to it, even if it’s entertaining, especially if it’s entertaining, infotainment and things of that nature.
That all plays into it, you kind of have to be entertaining to get any attention whatsoever.
But if it’s entertaining, then you can get the attention the content gets the attention.
As long as you have a compelling reason to be able to drive people forward to do the next step.
Then you’ve got it made, it just takes repetition it takes getting it out there, getting out there to enough places and to infront of enough people enough times.
Hopefully you’re playing toward a very specific crowd, you’re playing toward a very specific, you have a concept of who you’re after, in terms of an ideal client, customer patient, what have you.
I talked about that in my book, here’s the reason why I’m doing this for you is I’m going to push my book, 9 Ways to Amazon-Proof Your Business.
Now, yeah, if you go, you buy this on amazon.com, or BarnesandNoble.com, or all the other places that shows up online, I can get a little cut off of it.
But that’s not really why I’m doing it.
Because this book is also a form of content marketing, allows you to get to know things and stuff that you can run with. I mean, I have all the different sources, all the different places that I’ve got a lot of my knowledge from, and you can go to also, so I’m not holding it all in.
But at the same time, it allows a person to get to know me a little better.
Maybe we can do business somewhere down the line. I’m a Business Investor.
I work with people to buy and sell companies also to start and grow companies.
So if you’re interested in any of those areas, get in touch with me go to BrianJPombo.com.
Oh, also, if you want a free copy of this, you can do that too. Just download a free copy over at my website, AmazonProofBook.com.
They’ll take you to a specific page just for downloading the ebook version of, 9 Ways to Amazon-Proof Your Business. That’s all I have for tonight. You have a good one. We’ll be back tomorrow.
In the meantime, get out there and let the magic happen.