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When it comes to how humans function, have things really changed over the ages?

Transcription

Humans don’t change.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Today I want to talk about a principle that is fundamental to really all businesses and specifically to business communications, business marketing. It has to do with the idea that people app on a very concrete foundational level doesn’t actually change.

They function the same way they did 100 years ago, 1,000 years ago, and 5,000 years before that, or however long humans have been walking around.

They really, really, really don’t change.

They are political philosophies based on the concept of changing human nature but humans don’t really change, they function the same way. In the end it doesn’t matter what your culture is, it doesn’t matter what time period you’re living in.

That’s why I love old books because all books prove this.

If you study Shakespeare, if you study any of the old classics, you realize, that people are talking about the same things they were talking about a long time ago.

They’re dealing with all the same conflicts and all the same garbage that we deal with today. If you look at the wars that are happening around the world, right now, it’s the same reasons and possibilities that happened for all the other wars.

I mean, it’s all the same stuff, it’s the same thing, going over and over again, it’s like that, you know, someone said that history doesn’t repeat itself. But it rhymes a lot, you know, it’s very, very, very similar.

It’s because people fundamentally do not change.

Now, this doesn’t mean that things won’t change within your business.

It doesn’t mean that one technology that you use today, is going to be available tomorrow and that people will relate to it the same way. There are cultural things that always change, that stuff is always changing. But fundamentally, people are the same.

Fundamentally, people have things they want and you got to find a way to show them how to get it.

I mean, one way or the other, whatever it is, I don’t care if you have a business or if you’re running an organization, or if you’re writing a charity, or what have you.

If you’re looking to do something you have something you want and the way for you to get what you want is to help other people get what they want.

You say, Well, what about a charity, but that’s not really the same thing. You’re asking for money to do what you want, yeah, but you’re offering something in return, you’re offering. If nothing else you’re offering the feeling that comes from providing help to that specific charity.

If you don’t think that’s important, you don’t know people, because it is important, because the charities that raised the most amount of money are the ones that are able to communicate clearly the feeling, or any other result that the person is going to get from donating or donating more than they did before.

But once again, this has to do with business also. People are always the same, all you got to do is make yourself a student of human nature, make yourself a student of behavioral psychology.

That’s why you can read old books that they still apply.

That’s why I talk about all these old books, you know, the Think and Grow Rich, the How to Win Friends and Influence People, all these ones, that deal with human nature.

It doesn’t matter whether you’re in direct sales of any format, or whether you’re dealing with, you know, international marketing, it’s the same thing.

You just need to find out what people want, and you find a way to show them how to get it. And you then you you’ve got to find a way how to profit off of that, right?

Either you’re working for somebody else, or you’re a business owner, which a lot of people who watch this, I’m speaking to business owners or people who want to become business owners.

Now, that’s a fundamental principle. So how do you take that and make it and you know, translate it into strategies?

I talked about that in my book, 9 Ways to Amazon-Proof Your Business. These are strategies that are going to help you become competition-proof in whatever marketplace you’re in, in whatever industry. It’s a quick book, but it’ll put you on the right track, 9 Ways to Amazon-Proof Your Business. You can get a free copy at AmazonProofBook.com.

That’s all I have for today, you have a good one. We’ll be back tomorrow.

In the meantime, get out there and let the magic happen.