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Part 6 in a 35 part series on headlines from John Caples book, Tested Advertising Methods.

Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

Transcription

At last – Email subject line formulas that you can use.

Hi, I’m Brian Pombo, welcome back to Brian J. Pombo Live.

We’re going through the top 35 headline formulas that were created by John Caples. You find them in this book, Tested Advertising Methods. Or watch this video series where I review each of these steps.

This is the sixth step. And when we’re talking headlines, it doesn’t matter whether you’re talking email subject lines, or YouTube titles, or a title for your blog, or the headline on a an article or an advertisement that you’re putting out there.

It doesn’t matter whether it’s online, or it’s offline, the same thing captures humans eyes no matter what. Okay, the same thing works. Now, to get them to the point to where they actually see it. That’s something else we were talking about that before.

And you can you can look up all of our videos on SEO on search engine optimization, that’s something different. But once you’re in front of them, to get them to pay attention, and to go in deeper into whatever it is that you’re talking about.

That requires doing using formulas like this. And you could do this, like I said, for email subjects, it’s a great way to be able to do it. Because if you’re already in their email box, you’ve that’s half the battle, then you just got to get him to open up the email. And that’s all comes from the subject line.

So this is number six, he says begin your headline with the words at last. Once again, it’s very similar to the other ones using a word or words, to be able to get somebody to pay attention to it.

When you say at last, you’re saying in in a sense, this is important, what you’re about to see hasn’t been done before. And so like I used for a title for this video, we just put the words at last in front. So he’s got different versions in this book of how you can go about doing that at last a steam iron with a magic brain, at last a toothbrush guaranteed for six months.

He says using the words at last creates the impression that here at last after long preparation is a product that many people have been waiting for. It doesn’t have to be a product, it can be anything, a variation of it last, you can use similar things like has a remedy for the common cold, that has a remedy for the common cold than found at last. So just putting that last in different part.

And then there’s here’s two approaches to at last news quality without using the actual words. So here’s a ways to do the exact same thing.

Finally, professional flea control at a fair price just using the word finally instead of it last, imagine an automobile so precisely engineered, it feels as if it were formed from a single piece of steel. You see, same idea at last kind of pulls the person in, gets them to read the rest of the sentence. And then hopefully gets them to go the next step whether that be clicking an opening an email, watching a video, reading the rest of your article, what have you. It’s the same idea. If you get really good at writing headlines, a lot of things will open up to you because you have the ability to capture people’s attention, which is what it’s all about. Hopefully that makes sense to you.

If you’d like some tips on how to take your business from where it’s at to really make it explode and do away with competition, which is a huge part of getting your business to explode.

Check out my book, 9 Ways to Amazon-Proof Your Business. You could find a free copy for yourself and anyone you know, at AmazonProofBook.com. That’s AmazonProofBook.com.

We’ll be back tomorrow with number seven in this list and you’ll be able to find depending on when you’re watching this you’ll be able to find all the ones we’ve done up till now. We’re gonna do all 35 in a playlist. So go and check that out.

And we’ll be back here tomorrow. You have a great one. In the meantime, get out there and let the magic happen.

Podcast: Play in new window | Download

Part 4 in a 35 part series on headlines from John Caples book, Tested Advertising Methods.

Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

Transcription

New trick for writing headlines. Hi, I’m Brian Pombo. Welcome back to Brian J. Pombo Live.

Here’s a new trick, it’s probably new to you. It was new to me, though technically, it’s an old trick. This is a trick that was talked about by John Caples. In his book, Tested Advertising Methods.

An old book on old tricks, but the new trick itself is actually very simple. And it is the fourth concept, when it comes to his 35 proven formulas for writing headlines comes from chapter five of his book.

This is number four, begin your headline with the word new, that just by using new in the very beginning of your headline, like I used in the title of this video, just by using new, you will attract people to read the rest of the headline. Therefore or the title, or the subject line of your email doesn’t matter where you’re using a headline, headline is an old terminology from direct response marketing. But wherever you’re using it, if you use the word new right off the bat, it’s going to encourage them to read the rest of the headline, which is the point major point of the headline is to get the headline read.

Then to get the next piece read or the next piece watched or listened to. or Yeah, read looked at. That’s the whole point of the headline is to draw people in to the piece of advertising, whatever that advertising is, I don’t care if it’s a podcast, or a blog post.

Okay, we’ve got just as an example, this is the I mean, this isn’t an example.

I’ll give you the examples. Hold on one second. These are the examples that John Caples gives for headlines.

New lemon blossom plot pie, new standard driver airbag, new ergonomic interior, new four wheel ab five, new six CD changer, more powerful engine, new progresso 100, white meat chicken soup, new tin channel, handheld GPS only from Magellan, new Black and Decker electric drill, new method of keeping your personal finances.

It’s just a very simple word that draws people in it gets people a little bit excited, has kind of a newsworthy feel to it, which is why he puts it under his what he considers news headlines, and you’re saying it’s new.

So you’re automatically saying it’s news. This is something that people are going to want to see. The fact that it’s new, tells the person, okay, there’s something I haven’t seen before, what else?

It’s subtle. It’s subliminal, but it draws a person in. This is a great quote that comes from the previous chapter from Winston Churchill. He said, advertising nourishes the consuming power of men, it creates once for a better standard of living. It sets before a man the goal of a better home, better clothing, better food for himself and his family. It spurs individual exertion and greater production.

Now I could probably do that in a Churchill accent, but I’m not going to, I’m not going to attempt it right now at this time of night. Let’s do that another time. advertising is good. But you got to do it well enough to get the attention.

That’s what advertising is all about pulling in attention, and then sparking people to be interested in what you’re talking about. So that you could eventually have a customer out of the deal.

This is just one way. This is the fourth way. This is a whole series of videos that we’re doing. There’s going to be 36 videos in all, and this is just the fifth video.

But the fourth point out of the 35 proven formulas for writing headlines by John Caples. Tune in tomorrow for number five or if you’re looking at these later, you should be able to find the playlist with all the videos one by one. Any of these can be used and exploited for any of your needs possible.

When it comes to advertising. It’s important to have some form of headline no matter what you’re doing. It’s that first initial sentence, that first initial phrase that pulls pulls people in. Hopefully that makes sense to you. If not keep watching. I think you’ll get a feel for it as we go along.

We’ll be back here tomorrow night. In the meantime, go out and grab a copy of my book, 9 Ways To Amazon-Proof Your Business you can get your own free copy at AmazonProofBook.com. We’ll be back here tomorrow. In the meantime, you get out there and let the magic happen.