Tag: Headlines In Advertising

Can You Pass The Headline Test?

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Part 27 in a 35 part series on headlines from John Caples book, Tested Advertising Methods.

Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

Transcription

Can you pass the headline test?

Hi, I’m Brian Pombo, welcome back to Brian J. Pombo Live.

We’re going to talk about the headline test, whether you have the ability to pass it or not. But first, I want to remind you about the book that I’m giving away for free current costs on on Amazon.com, and somewhere around $20, Nine Ways to Amazon-Proof Your Business.

You can go and buy your own copy or you get a free online copy at AmazonProofBook com.

The whole book is about how to explode your business, how to stand out how to demolish your competition. That’s what it’s all about.

So go check it out, 9 Ways to Amazon-Proof Your Business, AmazonProofBook.com, to get your own free copy.

Now, let’s talk about the headline test, shall we?

What’s the headline test?

The headline test is something I just made up. Okay, here’s the headline test.

Do you use headlines on a regular basis?

Do you study headlines?

I want to see if you answer yes to any of these questions.

Do you study headlines?

Do you have headline templates that you use?

If you answered yes to any of those, you’re in the right direction, you’re in the right place, because I’m going through the 35 proven formulas for writing headlines, as written down by John Caples.

In his book, Tested Advertising Methods, his fall from chapter five, and we are on number 27, I think today. Let’s see here, number 27. And what’s number 27, it’s offer the reader a test. This is very interesting. This is a very interesting one.

Now if you answered no to any of those, you really need to pay attention to what we’re talking about. And you need to go back and watch the other videos in this series. They’re all in order for one to 35.

Like I said, we’re on number 27 in this video. And we’re going through each one of these, any one of these can be used over and over and over again, as a form of headline as a form of title for something that you have a blog or video, a podcast episode.

Any of these things can be used over and over and over again, if you’re not using headlines.

So the question is why?

Why are you not using headlines?

You’re probably using them and you don’t realize you are but you aren’t treating them the right way. And so you have to think about these things. So he talks about offering the reader a test.

Now, we’re not just talking readers, he’s talking readers because he was writing this at a time when he’s talking about advertising, written advertising, okay, stuff that’s out there and ink and paper.

Now we have digital advertising, we have stuff that people will may be reading or people may be, they may be hearing it, they may be seeing it without reading it. They may be watching a video. This is what we’re talking about here. Okay, so here’s a couple of examples that he gives.

Can your scalp pass the fingernail test?

Can your kitchen pass the guest test?

Can you pass the memory test, a test of your writing ability?

These are all different headlines that have been used previously. And they all pull a person in. For one thing, there are multiple more questions. But just the word test is a challenge. And think about all the things you’ve seen out there on social media that are some type of a challenge, some type of a game, some type of a test or a quiz to take.

Sometimes they’re in the format of an advertisement, oftentimes, they’re in a format of a website has some type of, you know, time of year, you know, see what month you were born in what that says about you, you know, and they have these little things that you could go fill out well, they’re trying to get you to go to their website, so you can see the ads on their website.

And they’ve got, they’ve got back end deals where they make money that way, or they’re trying to get you to do something else. But they’re very addictive and look at I mean that this is an older book, and that this guy was writing ads in the early 1900s and 1920s.

At that time, he’s talking about talking about tests in the headline. It’s not just the value of the test itself. There’s something in human psychology that goes throughout time that loves a challenge that is interested by a challenge or by a test, or by something, it’s like, well, why not?

Can I pass that?

You know, people get into I mean, many of you may have clicked on this because of that challenge because of the title of this video, which is why I used it to prove a point Tests challenge that the term nowadays is gamify to gamify things we act like that’s a new idea. This is not a new concept. This is an old concept.

We just have a different word for describing the same thing. When you allow people to be challenged, you allow people to see whether they’re up to snuff on something. That’s something that is always attractive to people.

You will pull in certain people depending on the subject line. In your headline, the subject behind the headline is the type of people you might pull in more of, but tests are very attractive to people. It’s a very funny thing.

But another great tip from John Caples. When it comes to headlines tomorrow, we’re going to be going through number 28 out of the 35 come back then in the meantime, you get out there and let the magic happen.

How I Came Up With 563 Podcast Titles

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Part 15 in a 35 part series on headlines from John Caples book, Tested Advertising Methods.

Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

Transcription

How I came up with 563 podcast titles.

Hi, I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Why 563?

Well, this is the 563rd, at least by my calculation, video podcast.

Now you might be listening to this via our audio podcast, or you might be watching this on YouTube or some other spot, Instagram, Facebook, we’re all over the place, we’re even on Parler. Now everything else.

So we’re all over the place right now. And you might be visualizing it there or listening to the podcast wherever you listen to podcasts. But this is 563 and each one had a separate title.

Some of those titles have worked better than others, some of them have hardly gotten any views or listens to at all. But that’s okay, because that’s kind of the game you play when you’re doing a daily podcast, slash video, cast slash vlog, however you want to refer to it.

But I want to tell you about how we came up with some of those. And a lot of them have been through this process of just plugging it into headline formulas. And some of the best headline formulas we’ve been going through here on a daily basis. These are the top 35 proven formulas for writing headlines by John Caples.

In his book, tested advertising methods, you go check this out, you go straight to chapter, chapter five, and we are on number 15. Which says tell a story.

It’s all about telling a story with your right in that right in your headline, bring them right into a story, which is why I started out by saying how I did this, because that’s a way of starting out a story that people get a little bit of taste a little curiosity, and then they come in for more, right.

And you may have done the same thing here and I’m going to tell you a little more about this. John Caples says in his book for telling a story, he says people buy magazines in order to read fiction and nonfiction stories.

Therefore, you can get high readership by writing a headline that offers the reader a story. In addition to high readership, this method offers the following advantages. A good story makes your message clear. And a good story makes your message compelling.

The effectiveness of stories was illustrated long ago, by the parables in the Bible, he gives a whole bunch of different examples, you know how I improved my memory in one evening of the diary of a lonesome girl, the tallest recycling story ever told.

And this is really the classic one, let me find the picture in here in the very beginning of the book, I think we mentioned this, in one of our previous I’m sure we’ve mentioned it and more than one of these video casts that we have.

This was an ad that he put out and says they laughed when I sat down at the piano. But when I started to play, and it the whole thing is selling, you know, a course on how to learn the piano. But that’s a very famous ad.

It drew people in had a really good picture for the time period. I don’t even know what when that was, I believe that this is 1925. If I’m reading it, right, this was 1925 when this ad came out, and it did extremely well.

It’s been one of those top selling ads and the the headline, style has been copied over and over and over again. Because it works because it plays off of certain emotions.

And we won’t get into all that. But it also brings a person directly into the story that they want to hear more about.

It just kind of pulls you in if you have interest in that type of thing. Same thing with the title that we use here, it’s all about telling a story, give them just a little piece of a story.

See if they’re willing to hear the rest of it. Stories are the most magnetic thing that you can have out there.

A great way for bringing people in to hear your message, whatever that message is, whether you’re looking to sell something, whether you’re looking to bring people over to a cause it doesn’t matter. It’s all the same thing because we’re all human.

We’re attracted all by the same things over and over again.

Now, I’ve got other examples of this in my in my own book, 9 Ways to Amazon-Proof Your Business. You want your own free copy, or you want to find out more about it, go to AmazonProofBook.com.

We’ll be back here tomorrow with number 16 Let’s see was this 15 Yeah, this was 15. We’re going to go through all 35 John Caples proven formulas, and tomorrow is number 16. Once you come back then in the meantime, get out there and let the magic happen.

Are Your Blog Titles Informational?

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Part 14 in a 35 part series on headlines from John Caples book, Tested Advertising Methods.

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Transcription

Are your blog titles informational?

Hi, I’m Brian pombo. Welcome back to Brian J. Pombo Live and if not, why not?

And if so, why would you care?

Why does it matter that they’re informational?

We’re going to go through that here today. And we’re not just talking about blog titles, blog titles is just another way of thinking about the same thing, which is the old time concept of headlines, headlines comes back to the idea of newspaper headlines, the idea of having headlines within a an old advertisement where you had basically almost whole words, where you’d have just one big bold message that pulls a person into look and read the rest of the article, or the rest of the ad.

That’s what the headlines purposes. So it doesn’t matter whether you’re talking about a blog title, or whether you’re talking about a subject line and an email, or the title of a YouTube video or a podcast episode, it’s all the same thing. Having a title is meant to pull them in. It’s all about headlines.

This is part of a series of videos that we’re doing all on the 35 proven headlines for writing……35 proven formulas for writing headlines, written by John Caples, in his book Tested Advertising Methods.

This thing’s been revised a bunch. So the examples I give weren’t necessarily from John Caples, you know, when he’s talking about technology, and nowadays, I believe this book originally came out in the 30s.

It wasn’t in the original, okay, they’ve revised it, but the concepts are all directly from him. And we’ve worked our way all the way through the 35. Up to number…where are we at now? Are we at number 14. Yes.

Number 14. And the reason why I’m talking about information in your blog title, it has to do with offering information of value. So what if you can offer some type of information within that title that will pull people in that we’ll get them to do the next step, which is the whole purpose of the headline at all.

So that’s why you might want to have information make that headline or the blog title more informational. So here’s what he says about it. He says people buy newspapers and magazines to read articles that give them information.

Therefore, it’s possible to get higher readership by writing your ad in the form of a helpful article. The copy usually consists of three parts as follows part one, information without sales talk, part two, information interwoven with sales talk, and part three, all sales talk.

Here are examples of headlines of ads of this kind. So here’s a few examples.

I’m not going to read them all for you, but I’ll read a couple of them for you. Too easy to no short pie dishes with this quick follow this agrieco plan for greener lawn, insider guide to old books, etc. Miniskirts aren’t the only way to feel young.

You see, some of these have like the name of the product within the headline itself. Some of them don’t. Some of them read just like you’d read any type of article or headline, headline to a story.

That’s the idea of making it informational, so that they’re going to go the next step to read the rest of the information. Isn’t that exactly what we do when we’re writing a title of a YouTube video, or the blog title?

You know, it’s the same idea. If you get really good that there’s another thing you got to deal with online, which I’ve touched on here and there, which has to do with search engine optimization.

So you’re looking for keywords that people are searching for, either within a certain website or within the search engines themselves. And that’s always that’s always something you got to keep in mind.

But what this really plays into is that once they see your title, that they’re more willing to click on your title than anything else that’s available for them to be able to look at watch, read what have you.

So hopefully that makes sense to you. It’s a very simple idea. All of these are extremely simple unto themselves. But when you string them together, when you string these 35 together, they are very helpful little things that you can go off of when you are trying to get a little bit more attention, especially if you’re saying the same ideas over and over and over again, which is very similar to what I do.

What are some of the ideas that I talk about on a regular basis are all found in my book, 9 Ways to Amazon-Proof Your Business.

And this basically takes some of my most core ideas, breaks it down to the nine and has an we have a nice quick book that you can read. In fact, you get a free copy at AmazonProofBook.com. We’ll be back here tomorrow with number 15 in the list of 35.

We’re going through all 35 so you won’t want to miss that. We’ll be back here tomorrow. In the meantime, you get out there Let the magic happen.

Free Book On Beating Your Competition

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Part 13 in a 35 part series on headlines from John Caples book, Tested Advertising Methods.

Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

Transcription

Free book on beating your competition?

How do you beat that?

I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I’m not going to spend the whole time talking about my free book offer, I bring it up every time anyways, if you want a free copy of my book, 9 Ways to Amazon-Proof Your Business, go to AmazonProofBook.com. AmazonProofBook.com, I just got through doing this video already, and did not press record properly. And so it did not go out.

So I’m going through the whole process over again, I’m just bringing you in on it, because I’m probably going to say some things out of order because the first one was perfect. That’s just how it happens.

What we are going to talk about, though, are the 35 proven formulas for writing headlines that John Caples wrote about in his book, Tested Advertising Methods.

So this these are all from chapter five, we’ve been going through these one at a time. And today we’re on number 13. Number 13 is feature a free offer. That’s why I mentioned the free offer of the book, even though I bring it up every time I highlighted it in the title and set it right out front.

Because that’s what we’re talking about. If you’ve got any type of a free offer, you want to put it out there and give people a chance to dig deeper to see what is really entailed in your free offer.

So mine is pretty simple, it’s a digital book that you go to the website, you fill out a thing and you get a free download. Pretty simple.

It also has options for getting a physical book and so forth. But here he’s got he’s got some great points in here. But when he’s talking about featuring a free offer, he says a free offers a device that frequently leads to future sales.

The free offer may take several forms as follows.

Number one, a free trial number two a sample of the product or service number three a booklet about the product or number for a premium that requires the purchase of the product number five, or a combination of any of the four.

Okay, pretty straightforward and simple. is a couple examples free trial lesson. Free gray hair treatment, when you donate $10 to Easter Seals will donate a Motorola portable to your free cell phone service.

100 free haircuts if you’re free Saturday, so are we you know, there’s just examples. It can take many forms. But it all has to do with a free offer that you’re putting out there. And just highlighting it in the headline.

Like we said before, a headline could be anything, it could be a link to for somebody to click on.

It can be the title of a podcast, it could be anything that you have out there subject line in an email. The whole idea is it is the thing that leads them to do the next step to read your article to read your advertisement, what have you. And also, we’re talking about the real power of the word free.

You’ll look at you look at my the title for it’s not the title the URL for my free book is AmazonProofBook.com a better domain name, although I it was one of the ones that I was looking at may have been, you know, free Amazon book or something like that.

Joe Polish has a great domain name he uses called JoesFreeBook.com. If you go there, you’ll get to see whatever the latest free book that he’s that he’s pushing, you could see it right there. JoesFreeBook.com.

He encourages other people to do the same thing with their name. So that’s a nice little tip you can run with.

I was talking with my friend Kevin. He’s a business associate, and this was earlier today. And he mentioned, we’re talking about somebody’s free book that they were offering.

He says, I jump on every free book offer. He says, I’m just one of those type of people I jump on it, every time he says it doesn’t matter if it’s free plus shipping and handling to get the physical book says I do it every time.

You’re going to attract certain people right off the bat that go for the free word, or the free book word or whatever it is that you’re offering.

You got to take that into account. When you’re looking at your marketing, you’re thinking about who you’re looking to attract. But there’s there’s something there’s very few things that are as powerful as the word free.

I think John Caples talks about that elsewhere in this book. And you can hear a lot of especially a lot of the traditional direct response marketing gurus through time have said the same thing that free is a very powerful word.

Something you got to you got to keep in mind because it because it’s so attractive, you may be pulling in people that you may not want to pull in. So it’s something to keep in mind. We’re going to go through all the rest of these. This was number 13.

Like I said, there’s 35 so just stay tuned and we’ll be we’ll be going through some more. But we’ll be back Tomorrow. In the meantime, you just get out there and let the magic happen.

90% Off Business Strategy Session!

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Part 10 in a 35 part series on headlines from John Caples book, Tested Advertising Methods.

Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

Transcription

90% off business strategy session.

Hi, I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I’m using that headline that title for this podcast and video as an example. Although it’s true for the next 24 hours, I’m going to be offering 90% off my strategy sessions, which you can find over at BrianJPombo.com.

Normally we charge $627, for a 60 minute strategy session, that’s when I sit down with you, either over a video chat or a phone call or in person, and we sit down and we take a look at your business, we take a look at where you are, where you want to be, and how you can plan on getting there.

And I charge $627 for that, but there’s 90% off right now for the next 24 hours from the moment at which this is posted till 24 hours later, regardless of where you’re watching this. As long as you’re getting in touch with me in that in that period of time, I will acknowledge it and give you a 90% off send you a special link just for it.

So send me a personal message. Or if you can’t send me a personal message on the on the format that you’re at, be sure and just send a leave a comment down below. And I’ll be sure and respect that as long as you get a hold of me within within 24 hours, I’ll get back in touch with you within 24 hours of then.

We’ll make sure we get you set up with a strategy session. Now, this is all part of the process of building up headlines. What we we’ve been reviewing lately are the 35 proven formulas for writing headlines written by John Caples.

From chapter five of his book tested advertising methods, you definitely go get a copy of this and go through these all yourself or you can watch this series of videos that we’re doing. And we’re going through it one by one, this one is happens to be number 10. And it’s all about featuring a reduced price.

So yesterday, we just talked about having a price within your headline. Your headline, your title, your subject line of your email.

Today, we’re just talking about reduced price. So if you have the option, if you’re discussing a reduced price within your advertisement within your piece of social media, what have you, you might as well put it on the title, it’ll pull people in, it’ll draw people in that especially the type of people that might be interested in getting whatever you’re offering.

Now, it could just be the discount itself that you’re talking about in the title, but you could use the price itself. And so simple, simple concept. I also have on top of that we we advertise on a regular basis. My book because it’s new this year, just came out in August. It’s the, 9 Ways to Amazon-Proof Your Business you can get a free copy at AmazonProofBook.com.

AmazonProofBook.com you get a free copy.

And you can also find out how you can get a hard copy of it at a discounted price along with other goodies including an audiobook version. So that we’ve got that you got this. There’s something you can walk away with.

If you’d like to find out more about other headline formulas that you can use, just plug in and make sure you check out the other videos I have on this specifically there’s a playlist over on YouTube, you can watch them one by one also. That’s all I got for today. In the meantime, you get out there and let the magic happen.

Would You Spend $20 to Feel Like A Million?

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Part 9 in a 35 part series on headlines from John Caples book, Tested Advertising Methods.

Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

Transcription

Would you spend $20 to feel like a million?

Hi, I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Now, what am I offering you for $20?

It’s my book, okay, this isn’t just an ad for my book, I’m going to get to a point about why this matters. Okay, if you wanted a physical copy of my book, go to AmazonProofBook, com, sign up for the free copy. And then you’ll get a chance to pay $20 for a physical copy and the audio version, the audio book version, which is coming out very soon. So that’s a quick little ad.

But what I want to talk to you about is the headline that I use for that. And that is specifically an idea that I got from this book, Tested Advertising Methods by John Caples.

I don’t get paid when you go out and buy these books, but you’re welcome to. It’s a great book, old classic. And I’m talking about the concepts from chapter five, the 35 proven formulas for writing headlines, we’re doing a series of videos.

This the 9th point that he was making up in terms of talking about headlines.

This is a headline formula. It’s very simple. It’s called feature the price in your headline.

That’s it, you just feature the price that you’re offering something for in your headline, and it doesn’t mean, the price doesn’t need to be the grand thing about what you’re offering. It doesn’t need to be the lowest price. If it’s the highest price, it doesn’t matter.

Having it in your headline draws people to it. They’re like, Okay, what what is he offering?

I mean, just my headline alone that I’ve titled this video, and audio with is something that nobody else, you’re not going to know what it is right off the bat.

I’m saying, you know, would you spend $20 to feel like a mean million. That is specifically taken out of his book where he says, would you spend $5 to feel like a million, all I did was I changed the number. I’m already offering the book on my site for that much the physical copy of the book that you can get.

But all I did was I switched it around. I’m not telling you what you’re going to get to feel like a million. All I’m saying is that, would you spend $20 to feel like a million dollars that this uses a bunch of techniques that grabs a person’s attention. One is it’s a question.

Questions are great for headlines, any form of headlines, any type of title for a video, any type of subject line in an email questions are great because it causes a person to stop and answer in their own head. It really pulls person.

That’s why you’ll see a whole lot of the videos that I have out there. And titles to my podcasts are questions, they’re direct questions about the subject matter that I’m talking about. So that’s really useful.

But by putting a price in there, especially if you don’t say what that’s for, or say specifically what they’re getting for that price. That is a curiosity effect that brings a person in closer. So he has a couple different examples of this. He says, magnificent all mahogany dining room table 749 guaranteed 17 jewel quality watches 1695 it’s true, genuine kidskin leather only 2995.

You see, he’s not even saying specifically. In that case, what has the leather you know, he’s not telling you that. He’s just saying, here’s some qualities, here’s a price, what do you think about that it draws you in to find out the rest of it, it draws you in to find out why that price is that a good price? Is that a bad price?

The price itself is a draw, the fact that you’re seeing the dollar sign is a big deal, or wherever you’re using this and whatever, whatever your currency sign is. That’s the idea behind it. It’s very simple idea, we got two other formulas that have to do with price that we’re going to be going over in the next two videos.

But that’s all I have for tonight. Hey, sign up and make sure you catch the next videos as they come out. And you can always sign up the email over at BrianJPombo.com.

Or when one thing you can do is you can go sign up for my book, and that will automatically put you on a list to be able to get these on a regular basis. And you can sign up wherever you’re watching this right now. If you’re on YouTube, subscribe to the channel.

If you’re on Facebook, you know, like and follow and come and check us out every day. We’re going to be going through all the rest of the 35. And we’ve already have some that are already out there. So go check them out. We’ll be back here tomorrow night. In the meantime, get out there and just let the magic happen.

Just Rediscovered! Headline Creation Secrets

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Part 8 in a 35 part series on headlines from John Caples book, Tested Advertising Methods.

Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

Transcription

Just rediscovered! Headline creation secrets.

Hi, I’m Brian Pombo, welcome back to Brian J. Pombo Live.

There’s a reason why I introduced the show that way. Number one, it’s my headline, it’s the headline that I use to title each episode, I always start out with it, it’s a way to draw people in, let them know that what they’re watching is exactly what they clicked on, or what they’re listening to.

And so that title kind of pulls a person and takes them a little bit further. And so we’re talking about headlines, we’re talking about the usefulness of headlines. This is part of a series that I’m doing all on headlines, and we have rediscovered some major secrets from a very old source.

This book right here, Tested Advertising Methods, you might be familiar, this is a very common cover. It’s been around for quite a long time, is is by John Caples.

In chapter five, he goes through 35 proven formulas for writing headlines, and we’re hitting each and every one video by video, audio, by audio, text by text. These get put out as blog posts and everything else.

So whether you’re reading this listening to it or watching it, hopefully you’re getting the idea of how to easily write your very own headlines in a way that gets attention brings people in draws them to you, and gets them to do whatever you want them to do, whether that be watch a video, read your email, or read the rest of an article or an ad that you’re putting out there in any format. So headlines are very useful in that sense.

So I’m going to talk about number eight out of the 35. And he says, basically, it’s very common with the ones that have led up till now one through seven are all under the concept of news type headlines.

And this eighth one is the final one in that section. It talks about writing your headline in new style, just any, any type of new style, does it have some type of new style, and that’s why I started out with saying, you know, just rediscovered and kind of going off of that and bringing a person in at least to read the rest of the headline.

Then to go further if they’re interested in headline creation. So this is one of the ways you can do it. And he gives a couple of examples in this book, you can go out and get a get a copy of this book, if you want.

He says, here’s a couple of examples of headlines that against that right in news style. The wind you loved in Paris are here. The world’s first atomic watch, discovered amazing way to grow hair.

The myths about babies are gone. And these innovative toys have taken their place. You see, they all read, like the type of headline that you would catch on, you know whether you’re looking online through the news, or whether it’s a headline of a magazine, or a magazine cover, that it’s all very similar.

You have to really keep your eyes open for the things that attract your eye. Whether you’re looking through the tabloids, just as you’re going through the grocery line, you just happen to see, watch for the things that catch your eye and think to yourself, okay, why did that catch my eye?

Why did that headline what was the word that first pulled me in?

And what was the rest of it that made me think a little bit about what was being said he whether it was whether it regarded you know, alien babies or whatever, you know?

What is it that made the pay attention to that. And then if you can try to duplicate that in your headlines, you can’t you can kind of rediscover back engineer, the way that it worked on you, and be able to help it work on others. Here’s another way to do it.

You can do the same thing with emails, as you’re going through your emails, no doubt you have a whole lot of emails in there that you never even open.

Then there’s ones that you can’t help but open even if it’s someone that’s sending you email on a constant basis. You may not open them all the time, but then they send one it’s like, well, what, what’s this and it draws you in, pay attention to why it draws you when what makes you click on it, what is the thing that pulls you forward. And just that idea is the same idea with news headlines. So that’s all he’s talking about here.

You make it like the news. The news isn’t just there to just report.

They don’t just do that. They sensationalize things, they word things a certain way to pull you in, whether it be a headline in a newspaper, or a magazine, any of the traditional style media or things that are coming through, you go to the front front page of Yahoo.com or any of these pages that will have a bunch of news stories pasted over the top of them.

Go to the go to the front page of YouTube and look at all the stuff that’s popping up and the type of things that though the titles, the titles and how they’re put forth and watch for the news items and see. Okay out of the news, because you go specifically to the news section. A lot of these sites.

You go from, typically the new station look at how they titled things could be a very boring topic, but they’ll title it in a way to get you to click on it.

You can do the same thing. And there’s no there’s nothing wrong with trying to make something sound like news. I’m just talking about something that’s rediscovered because I rediscovered it. I’m bringing it to you. It. Is it news?

No, it’s not us. But it all depends on how you define news. But if I can see it in a newsy way to pull person in, I’m not lying. I’m not and you got to be careful about how you how you go about looking at that and how you how you quantify that, but something to consider.

So that’s the tip for today.

We’ve got 35 of these all together. So we’ve gone through eight, we’ve got all the rest to go through, come back tomorrow. In the meantime, before we get back together again, go check out my book, 9 Ways to Amazon-Proof Your Business.

You can get a free copy at AmazonProofBook com. This is why I’m able to bring these videos to you. Because people will go on there, get my free book. And also, you’ll be able to find out ways you could purchase a hard copy and so forth over at AmazonProofBook.com. You have a great night. We’ll be back here tomorrow. In the meantime, get out there and let the magic happen.

A 2020 Warning: About Headlines

Posted on by brianjpombo

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Part 7 in a 35 part series on headlines from John Caples book, Tested Advertising Methods.

Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

Transcription

A 2020 warning about headlines.

Hi, I’m Brian Pombo, welcome to Brian J. Pombo Live.

What are we talking about right now what we’re talking about is headlines. This is a series that I’m doing all on the power of headlines, how you can use them throughout your advertising throughout your social media, anywhere that you’re trying to get attention for you and your business.

You should be using headlines you should understand the psychology behind headlines. That’s why I’m doing this series all on john caples 35 proven formulas for writing headlines, which is in his book, Tested Advertising Methods. You can go get a copy out there that sort of older book, you can find a revised editions, and you could find older editions out there, fabulous book, but this is a chapter five.

It’s all on these formulas that he recommends for writing headlines. And it’s a great way to start thinking about the psychology of headlines.

I’m what just want to remind you, once again, I have a book on the psychology of your entire business strategy, it’s called, 9 Ways to Amazon-Proof Your Business. You can get a free copy at AmazonProofBook.com.

We use these videos as a way to get out the word about my own bill books. So you might as well go get yourself a copy AmazonProofBook.com.

So let’s talk about today’s tip, shall we this is the number seven formula that he has in his book, and it’s all about put a date into your headline. That’s what he says put a date in your headline.

There’s a lot of different ways you can go about doing this. But the main idea is putting a date in there like I use the date doesn’t need to be a specific date. It could be anything. And so what we’re talking about, I mean, just in this headline that I use for the title of this video in this podcast, on talking about 2020 just using the year, sometimes you can use the actual day of the week. Here’s a couple examples that he gives.

Beginning June 1, low summer rates at Miami Biltmore, July sale of fashion gloves.

Why GE bulbs give more light this year.

How to keep ahead this summer.

You can speak French by October 15.

Why does putting a date matter?

Putting a date causes a person to pay closer attention one, because you’re entering the conversation already going on in the in the customers mind, right?

They’re having they’re they’re already thinking about what’s coming up. And so by you putting a month out there or a year out there or something else, you’re saying that this is topical, that this matters right now that this might have something to do with you and it draws them in.

Second. It’s also a way to be able to kind of put a deadline on something and deadlines work across the board on advertising deadlines. Some people swear that you should never do any form of advertising without a form of deadline.

One of them, let me see if I have his book right here is a guide that I talked about in my book. And I don’t see the book right off the top, I always I’m always moving books around because I’ll pull them off the shelf and I’ll be showing somebody or talking about something, I won’t put it back outrageous advertising by. Excellent here it is, Outrageous Advertising by Bill Glazer.

This book right here, one of the main things he talks about is never putting out advertising without a headline without a deadline of some sort. So what caples is talking about is putting it right in the headline, if you have a deadline, put it in the headline, it’s a nice little rhyme to it.

It grabs people’s attention, and it causes them to act quicker than they would have otherwise. That’s why we put dates and headlines.

That’s why it makes sense. It doesn’t mean you need to put it in every single headline, none of these formulas need to be done every single time. And none of them are foolproof.

It’s just another way to get attention to get them to do the next step. Whatever that is, if it’s an email, like we talked about before, it’s about opening the email, you put the subject line to get them to open the email, and then what’s in the email should be getting them to do something else.

If it is an article, or a headline on an advertisement on a piece of print advertisement or piece of advertisement online. The whole point of the headline is to get them to read the rest of the article to read the next paragraph to read the sub headline, and to walk them through the process. That’s the whole point of headlines.

So you want to find out more about these 35 proven methods. I’m going to be talking about them you’ll be able to find the playlist. We’ll have a link in the description about it and you could find it over on any channel where you happen to check this out.

Whether it be via podcast, or on YouTube or what have you, any social media that you’re watching or listening to us on now?

We’ll be back here tomorrow with the eighth proven formula for writing headlines. In the meantime, you get out there and let the magic happen.