Tag: Get Going

The Final Step In Marketing Research? 🏃‍♂️ (Take Action)

Posted on by brianjpombo

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Good enough is good enough.

The value of not waiting for things to be perfect before getting started with something you want to do.

Transcription

The final step in marketing research?

I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Some people ask me why I use punctuation when I introduce the show?

To be completely honest, it’s usually for my producer, who takes the show, and then takes the title and adds it to everything. And so it’s just become a running joke that I’ll use punctuation.

I’m gonna come up with something really absurd and long one of these days and say all the different pieces of punctuation we’re using in the title.

Hi, welcome back, let’s talk about market research, shall we?

In business, especially at the beginning of a business, or at the beginning of a new product or service that you’re offering, you may be switching to a new market, you may be appealing to a market that you’re not used to, or a sub-market of the one you’re already playing to.

In that process, there are all these different steps you really should go through and most people don’t take any of those steps. But I highly encourage you to do as much market research as you can meaning find out as much about them and whether they would actually be interested in what it is that you’re selling, whether they’d actually buy it for the amount that you’re looking to sell it for.

Now, in the end, I’ll tell you that in a second, but if you can find similar products that are selling at, you know, to the same people, if you can find anybody that’s playing toward that same market, it may take doing surveys, it may take doing a whole lot of things, but there’s one thing that you can’t get past.

In the end, you’re only going to have a certain amount of money available to you and resources. And you’re going to have a certain amount of time to get that thing out the door.

So just today, I was working with Sean E. Douglas who is one the main producers here. And I was working with him on a new product. And we’re talking about, you know, well, it could be this and it could be that and we talked around a lot about the market research.

But in the end for the amount of money that we have, and the amount of time that we really want to spend, it’s going to be easier to go with this last step.

By this point in the game, we know enough about what we’re doing and who we’re playing towards, that this last step is what matters.

The last step is you just got to take a leap and get the thing to market, put it out there and see what the results are. It comes back to that whole concept of direct response marketing, which is testing, testing, testing, you have to get it out there, it has to be active. You got to put it in front of people, if you put it in front of people and they don’t buy, then you need to ask why you need to find out some more, you got to get in some conversations and see what’s going on.

See what the appeal is see if your marketing even works or not see the product may be good. But if the marketing stinks while you’re not going to sell anything, or you’ll sell very little.

And so you got to dig in there but it takes taking a risk. In the end, there’s always going to be a little bit of risk left, even in the best-case scenario, there’s always going to be a little bit of risk. There’s going to be the chance that something isn’t going to go right.

You’re never going to know what that is until you go for it. There’s no way to predict it.

In the end, you can’t.

I’m saying in the end, in the end, in the end, there’s no end to this. But when all is said and done, here’s another cliche when all is said and done. There’s not much more you can do.

You have to get it out there, you have to test it out, you have to see what the results are and be willing to just completely fail to fall flat on your face. And to start over again, take the product or service back, tinker with it, figure out what you need to change, change it, put it back out, and try again.

It’s the best situation the best circumstances. The people that make the most amount of money in the long run, are people that fail fast. It’s all about failing fast. If you look at any of the people known for making a lot of money over long periods of time, I’m not just talking about you know, oh, they sold a product and they became a kajillion error overnight.

It is people who are making money and continue to make money and continue to make money. There are people that fail fast and they hire people that fail fast. They have systems that go through failure fast, so fast oftentimes that people don’t even see the failure.

It’s most of the time it’s visible to the public. If you fast enough, you won’t even feel it.

It’s just part of the process but you got to get things out there.

That’s the final step. That’s the thing you got to watch out for.

If you want some steps to take over the whole process, not just within market research, but in developing a real good image out there in your content marketing. Go check out my book, 9 Ways to Amazon-Proof Your Business.

It’s a short book. You can find it just about anywhere. You could type it into your search engine and find it, 9 Ways to Amazon-Proof Your Business, or you can go download a free copy, go check it out. AmazonProofBook.com.

That’s all I have for tonight. You have a good one, we’ll be back tomorrow.

In the meantime, get out there and let the magic happen.

Imperfect Action 🏃🏃🏃

Posted on by brianjpombo

Podcast: Play in new window | Download

Brian talks about a recent power point presentation he gave to a group to help them get organized and active.

Transcription

Imperfect action.

Hi I’m Brian Pombo, welcome back to Brian J Pombo Live.

I’m a Business Investor and so what that basically means is, I look into a lot of different types of businesses that work with a lot of different types of people and I’ve found that this is absolutely true.

Something that people have to keep reminding me of, because I like things to come out smooth and nice and look good, and not be rough around the edges. But imperfect action beats perfect inaction.

And that’s a quote supposedly, by Harry Truman, I didn’t do the research to see if it’s a real quote or not but it’s a good quote, regardless of who says it. That idea of imperfect action. I’ll give you a good example. Because it fits into the activities of today.

So today, I was actually started yesterday, yesterday, I realized that I had told a lot of people that I was looking to do a webinar on Saturday, and all of a sudden, it occurred to me, that was only one day away.

So I had to rush together, come up with an email, make it official pick a time everything else, I finally got it out the door. And it became this thing that I all of a sudden, I had a timer to put the presentation together. And I got a lot of responses back, a lot of positive responses, a lot of people who weren’t going to be able to make it so I had to record it for a particular project I’m working on.

So please don’t come back and ask me what it was about unless you really know me well, because it’s not important right here what it was about, it’s for a very particular audience.

But I ended up getting all these people asking me about it and so I start lining people up to go to it and everything.

Then it’s just this timer is going okay, now I got to get everything together.

I’m not really sure how long it’s going to be. Not sure about all the different points, I’m going to make anything else.

So this 24 hour period of just cram, which tends to be how I do things and right before I set the date, I knew it was going to be like that I knew that if I was going to do it just right.

Excuse me, I knew if I was going to do it just right, you could tell him a little bit exhausted already today, a little more than usual.

Because I knew if it was going to be right. I had to spend a couple of months on it. It wasn’t going to be right, it wasn’t going to be perfect. I just need to get it out there. It’s an idea. It’s a concept. It requires conversation. It requires people to challenge it.

So I did it. I put together a PowerPoint presentation, which takes me a long time to do in general, and just kind of slapped the whole thing together.

Got it out the door got had an extremely low turnout for the number of people that I talked to, but it was also within like less than 24 hour period. But the point which they were being told officially, when where, and how was not good timing. Not the ideal day or time of day to get people onto a webinar.

So for the number of people that showed up, I was actually grateful. But at the same time, it’s like you just kind of move sometimes and also the holiday. We’re coming up on Thanksgiving, all this stuff was happening.

So just goes to show. imperfect action is necessary. Most of the time, you have to move the movement is more important than perfect movement. And the more movement you have, the closer you get to perfection.

Just be willing to build on it be willing to never put something in the can and let it go that Walt Disney used to talk about it. He said he thought it always bothered him about the moviemaking process.

He said once you put that film in the can and you send it off, you can’t touch it anymore. It’s done. He didn’t what he didn’t even like watching his movies after they were done. Because he always saw something he would change, always something he would tweak or add or do anything else. And he was excited about Disneyland because he compared it back.

When he created Disneyland, he compared it back, he said, This is something that will never be done. I can always go in, I can always tweak it, I can always do something with it. I can just go on and on. And it’s proved that it can just go on and on and on, long after he passed. So that’s the idea. It doesn’t have to be perfect.

Get it out there, get it moving, get it active, get it challenged. Let things breathe and let them move. And then after that, you can just keep on going in tweaking it, keep on going and tweaking it, even a book. If you write a book and publish it.

What’s the next thing that happens?

Second Edition third edition fourth, they actually show it as being a high, high-quality book if it’s had multiple editions because that saying that it mattered enough that you had to go back and add or take away from it.

It adds some qualities interesting concept if you think about it. So let things be imperfect, to begin with, and build things to keep going build things to be adjusted over time. Hopefully, that makes sense. Hopefully, it’s not just me.

Sometimes I get caught in my own ideas of the things I’m working on during the day. I’m not really sure if I if it translates over to a good conversation here. So leave a comment down below.

Tell me if that makes sense to you. I’ve got my book, 9 Ways to Amazon-Proof Your Business especially if you haven’t read it yet.

Go get yourself a copy of, 9 Ways to Amazon-Proof Your Business. You can go buy a copy or you can get a free one at AmazonProofBook.com. AmazonProofBook.com.

We’ll be back here tomorrow. In the meantime, get out there and let the magic happen.