Podcast: Play in new window | Download

Part 8 in a 35 part series on headlines from John Caples book, Tested Advertising Methods.

Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

Transcription

Just rediscovered! Headline creation secrets.

Hi, I’m Brian Pombo, welcome back to Brian J. Pombo Live.

There’s a reason why I introduced the show that way. Number one, it’s my headline, it’s the headline that I use to title each episode, I always start out with it, it’s a way to draw people in, let them know that what they’re watching is exactly what they clicked on, or what they’re listening to.

And so that title kind of pulls a person and takes them a little bit further. And so we’re talking about headlines, we’re talking about the usefulness of headlines. This is part of a series that I’m doing all on headlines, and we have rediscovered some major secrets from a very old source.

This book right here, Tested Advertising Methods, you might be familiar, this is a very common cover. It’s been around for quite a long time, is is by John Caples.

In chapter five, he goes through 35 proven formulas for writing headlines, and we’re hitting each and every one video by video, audio, by audio, text by text. These get put out as blog posts and everything else.

So whether you’re reading this listening to it or watching it, hopefully you’re getting the idea of how to easily write your very own headlines in a way that gets attention brings people in draws them to you, and gets them to do whatever you want them to do, whether that be watch a video, read your email, or read the rest of an article or an ad that you’re putting out there in any format. So headlines are very useful in that sense.

So I’m going to talk about number eight out of the 35. And he says, basically, it’s very common with the ones that have led up till now one through seven are all under the concept of news type headlines.

And this eighth one is the final one in that section. It talks about writing your headline in new style, just any, any type of new style, does it have some type of new style, and that’s why I started out with saying, you know, just rediscovered and kind of going off of that and bringing a person in at least to read the rest of the headline.

Then to go further if they’re interested in headline creation. So this is one of the ways you can do it. And he gives a couple of examples in this book, you can go out and get a get a copy of this book, if you want.

He says, here’s a couple of examples of headlines that against that right in news style. The wind you loved in Paris are here. The world’s first atomic watch, discovered amazing way to grow hair.

The myths about babies are gone. And these innovative toys have taken their place. You see, they all read, like the type of headline that you would catch on, you know whether you’re looking online through the news, or whether it’s a headline of a magazine, or a magazine cover, that it’s all very similar.

You have to really keep your eyes open for the things that attract your eye. Whether you’re looking through the tabloids, just as you’re going through the grocery line, you just happen to see, watch for the things that catch your eye and think to yourself, okay, why did that catch my eye?

Why did that headline what was the word that first pulled me in?

And what was the rest of it that made me think a little bit about what was being said he whether it was whether it regarded you know, alien babies or whatever, you know?

What is it that made the pay attention to that. And then if you can try to duplicate that in your headlines, you can’t you can kind of rediscover back engineer, the way that it worked on you, and be able to help it work on others. Here’s another way to do it.

You can do the same thing with emails, as you’re going through your emails, no doubt you have a whole lot of emails in there that you never even open.

Then there’s ones that you can’t help but open even if it’s someone that’s sending you email on a constant basis. You may not open them all the time, but then they send one it’s like, well, what, what’s this and it draws you in, pay attention to why it draws you when what makes you click on it, what is the thing that pulls you forward. And just that idea is the same idea with news headlines. So that’s all he’s talking about here.

You make it like the news. The news isn’t just there to just report.

They don’t just do that. They sensationalize things, they word things a certain way to pull you in, whether it be a headline in a newspaper, or a magazine, any of the traditional style media or things that are coming through, you go to the front front page of Yahoo.com or any of these pages that will have a bunch of news stories pasted over the top of them.

Go to the go to the front page of YouTube and look at all the stuff that’s popping up and the type of things that though the titles, the titles and how they’re put forth and watch for the news items and see. Okay out of the news, because you go specifically to the news section. A lot of these sites.

You go from, typically the new station look at how they titled things could be a very boring topic, but they’ll title it in a way to get you to click on it.

You can do the same thing. And there’s no there’s nothing wrong with trying to make something sound like news. I’m just talking about something that’s rediscovered because I rediscovered it. I’m bringing it to you. It. Is it news?

No, it’s not us. But it all depends on how you define news. But if I can see it in a newsy way to pull person in, I’m not lying. I’m not and you got to be careful about how you how you go about looking at that and how you how you quantify that, but something to consider.

So that’s the tip for today.

We’ve got 35 of these all together. So we’ve gone through eight, we’ve got all the rest to go through, come back tomorrow. In the meantime, before we get back together again, go check out my book, 9 Ways to Amazon-Proof Your Business.

You can get a free copy at AmazonProofBook com. This is why I’m able to bring these videos to you. Because people will go on there, get my free book. And also, you’ll be able to find out ways you could purchase a hard copy and so forth over at AmazonProofBook.com. You have a great night. We’ll be back here tomorrow. In the meantime, get out there and let the magic happen.

Podcast: Play in new window | Download

Part 7 in a 35 part series on headlines from John Caples book, Tested Advertising Methods.

Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

Transcription

A 2020 warning about headlines.

Hi, I’m Brian Pombo, welcome to Brian J. Pombo Live.

What are we talking about right now what we’re talking about is headlines. This is a series that I’m doing all on the power of headlines, how you can use them throughout your advertising throughout your social media, anywhere that you’re trying to get attention for you and your business.

You should be using headlines you should understand the psychology behind headlines. That’s why I’m doing this series all on john caples 35 proven formulas for writing headlines, which is in his book, Tested Advertising Methods. You can go get a copy out there that sort of older book, you can find a revised editions, and you could find older editions out there, fabulous book, but this is a chapter five.

It’s all on these formulas that he recommends for writing headlines. And it’s a great way to start thinking about the psychology of headlines.

I’m what just want to remind you, once again, I have a book on the psychology of your entire business strategy, it’s called, 9 Ways to Amazon-Proof Your Business. You can get a free copy at AmazonProofBook.com.

We use these videos as a way to get out the word about my own bill books. So you might as well go get yourself a copy AmazonProofBook.com.

So let’s talk about today’s tip, shall we this is the number seven formula that he has in his book, and it’s all about put a date into your headline. That’s what he says put a date in your headline.

There’s a lot of different ways you can go about doing this. But the main idea is putting a date in there like I use the date doesn’t need to be a specific date. It could be anything. And so what we’re talking about, I mean, just in this headline that I use for the title of this video in this podcast, on talking about 2020 just using the year, sometimes you can use the actual day of the week. Here’s a couple examples that he gives.

Beginning June 1, low summer rates at Miami Biltmore, July sale of fashion gloves.

Why GE bulbs give more light this year.

How to keep ahead this summer.

You can speak French by October 15.

Why does putting a date matter?

Putting a date causes a person to pay closer attention one, because you’re entering the conversation already going on in the in the customers mind, right?

They’re having they’re they’re already thinking about what’s coming up. And so by you putting a month out there or a year out there or something else, you’re saying that this is topical, that this matters right now that this might have something to do with you and it draws them in.

Second. It’s also a way to be able to kind of put a deadline on something and deadlines work across the board on advertising deadlines. Some people swear that you should never do any form of advertising without a form of deadline.

One of them, let me see if I have his book right here is a guide that I talked about in my book. And I don’t see the book right off the top, I always I’m always moving books around because I’ll pull them off the shelf and I’ll be showing somebody or talking about something, I won’t put it back outrageous advertising by. Excellent here it is, Outrageous Advertising by Bill Glazer.

This book right here, one of the main things he talks about is never putting out advertising without a headline without a deadline of some sort. So what caples is talking about is putting it right in the headline, if you have a deadline, put it in the headline, it’s a nice little rhyme to it.

It grabs people’s attention, and it causes them to act quicker than they would have otherwise. That’s why we put dates and headlines.

That’s why it makes sense. It doesn’t mean you need to put it in every single headline, none of these formulas need to be done every single time. And none of them are foolproof.

It’s just another way to get attention to get them to do the next step. Whatever that is, if it’s an email, like we talked about before, it’s about opening the email, you put the subject line to get them to open the email, and then what’s in the email should be getting them to do something else.

If it is an article, or a headline on an advertisement on a piece of print advertisement or piece of advertisement online. The whole point of the headline is to get them to read the rest of the article to read the next paragraph to read the sub headline, and to walk them through the process. That’s the whole point of headlines.

So you want to find out more about these 35 proven methods. I’m going to be talking about them you’ll be able to find the playlist. We’ll have a link in the description about it and you could find it over on any channel where you happen to check this out.

Whether it be via podcast, or on YouTube or what have you, any social media that you’re watching or listening to us on now?

We’ll be back here tomorrow with the eighth proven formula for writing headlines. In the meantime, you get out there and let the magic happen.

Podcast: Play in new window | Download

Part 6 in a 35 part series on headlines from John Caples book, Tested Advertising Methods.

Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

Transcription

At last – Email subject line formulas that you can use.

Hi, I’m Brian Pombo, welcome back to Brian J. Pombo Live.

We’re going through the top 35 headline formulas that were created by John Caples. You find them in this book, Tested Advertising Methods. Or watch this video series where I review each of these steps.

This is the sixth step. And when we’re talking headlines, it doesn’t matter whether you’re talking email subject lines, or YouTube titles, or a title for your blog, or the headline on a an article or an advertisement that you’re putting out there.

It doesn’t matter whether it’s online, or it’s offline, the same thing captures humans eyes no matter what. Okay, the same thing works. Now, to get them to the point to where they actually see it. That’s something else we were talking about that before.

And you can you can look up all of our videos on SEO on search engine optimization, that’s something different. But once you’re in front of them, to get them to pay attention, and to go in deeper into whatever it is that you’re talking about.

That requires doing using formulas like this. And you could do this, like I said, for email subjects, it’s a great way to be able to do it. Because if you’re already in their email box, you’ve that’s half the battle, then you just got to get him to open up the email. And that’s all comes from the subject line.

So this is number six, he says begin your headline with the words at last. Once again, it’s very similar to the other ones using a word or words, to be able to get somebody to pay attention to it.

When you say at last, you’re saying in in a sense, this is important, what you’re about to see hasn’t been done before. And so like I used for a title for this video, we just put the words at last in front. So he’s got different versions in this book of how you can go about doing that at last a steam iron with a magic brain, at last a toothbrush guaranteed for six months.

He says using the words at last creates the impression that here at last after long preparation is a product that many people have been waiting for. It doesn’t have to be a product, it can be anything, a variation of it last, you can use similar things like has a remedy for the common cold, that has a remedy for the common cold than found at last. So just putting that last in different part.

And then there’s here’s two approaches to at last news quality without using the actual words. So here’s a ways to do the exact same thing.

Finally, professional flea control at a fair price just using the word finally instead of it last, imagine an automobile so precisely engineered, it feels as if it were formed from a single piece of steel. You see, same idea at last kind of pulls the person in, gets them to read the rest of the sentence. And then hopefully gets them to go the next step whether that be clicking an opening an email, watching a video, reading the rest of your article, what have you. It’s the same idea. If you get really good at writing headlines, a lot of things will open up to you because you have the ability to capture people’s attention, which is what it’s all about. Hopefully that makes sense to you.

If you’d like some tips on how to take your business from where it’s at to really make it explode and do away with competition, which is a huge part of getting your business to explode.

Check out my book, 9 Ways to Amazon-Proof Your Business. You could find a free copy for yourself and anyone you know, at AmazonProofBook.com. That’s AmazonProofBook.com.

We’ll be back tomorrow with number seven in this list and you’ll be able to find depending on when you’re watching this you’ll be able to find all the ones we’ve done up till now. We’re gonna do all 35 in a playlist. So go and check that out.

And we’ll be back here tomorrow. You have a great one. In the meantime, get out there and let the magic happen.

Podcast: Play in new window | Download

Part 4 in a 35 part series on headlines from John Caples book, Tested Advertising Methods.

Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

Transcription

New trick for writing headlines. Hi, I’m Brian Pombo. Welcome back to Brian J. Pombo Live.

Here’s a new trick, it’s probably new to you. It was new to me, though technically, it’s an old trick. This is a trick that was talked about by John Caples. In his book, Tested Advertising Methods.

An old book on old tricks, but the new trick itself is actually very simple. And it is the fourth concept, when it comes to his 35 proven formulas for writing headlines comes from chapter five of his book.

This is number four, begin your headline with the word new, that just by using new in the very beginning of your headline, like I used in the title of this video, just by using new, you will attract people to read the rest of the headline. Therefore or the title, or the subject line of your email doesn’t matter where you’re using a headline, headline is an old terminology from direct response marketing. But wherever you’re using it, if you use the word new right off the bat, it’s going to encourage them to read the rest of the headline, which is the point major point of the headline is to get the headline read.

Then to get the next piece read or the next piece watched or listened to. or Yeah, read looked at. That’s the whole point of the headline is to draw people in to the piece of advertising, whatever that advertising is, I don’t care if it’s a podcast, or a blog post.

Okay, we’ve got just as an example, this is the I mean, this isn’t an example.

I’ll give you the examples. Hold on one second. These are the examples that John Caples gives for headlines.

New lemon blossom plot pie, new standard driver airbag, new ergonomic interior, new four wheel ab five, new six CD changer, more powerful engine, new progresso 100, white meat chicken soup, new tin channel, handheld GPS only from Magellan, new Black and Decker electric drill, new method of keeping your personal finances.

It’s just a very simple word that draws people in it gets people a little bit excited, has kind of a newsworthy feel to it, which is why he puts it under his what he considers news headlines, and you’re saying it’s new.

So you’re automatically saying it’s news. This is something that people are going to want to see. The fact that it’s new, tells the person, okay, there’s something I haven’t seen before, what else?

It’s subtle. It’s subliminal, but it draws a person in. This is a great quote that comes from the previous chapter from Winston Churchill. He said, advertising nourishes the consuming power of men, it creates once for a better standard of living. It sets before a man the goal of a better home, better clothing, better food for himself and his family. It spurs individual exertion and greater production.

Now I could probably do that in a Churchill accent, but I’m not going to, I’m not going to attempt it right now at this time of night. Let’s do that another time. advertising is good. But you got to do it well enough to get the attention.

That’s what advertising is all about pulling in attention, and then sparking people to be interested in what you’re talking about. So that you could eventually have a customer out of the deal.

This is just one way. This is the fourth way. This is a whole series of videos that we’re doing. There’s going to be 36 videos in all, and this is just the fifth video.

But the fourth point out of the 35 proven formulas for writing headlines by John Caples. Tune in tomorrow for number five or if you’re looking at these later, you should be able to find the playlist with all the videos one by one. Any of these can be used and exploited for any of your needs possible.

When it comes to advertising. It’s important to have some form of headline no matter what you’re doing. It’s that first initial sentence, that first initial phrase that pulls pulls people in. Hopefully that makes sense to you. If not keep watching. I think you’ll get a feel for it as we go along.

We’ll be back here tomorrow night. In the meantime, go out and grab a copy of my book, 9 Ways To Amazon-Proof Your Business you can get your own free copy at AmazonProofBook.com. We’ll be back here tomorrow. In the meantime, you get out there and let the magic happen.