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Heard of the formula shortage? Brian talks about a terrific video from Joe Stout over at Mt. Capra.

link to vid referenced – https://www.youtube.com/watch?v=swHCi0WHg9U

Transcription

Content Marketing News.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

I am here on the road, waiting for a pickup. I’m in Buffalo, New York airport here, I recorded something last night from the airport of lax in Los Angeles that did not turn out. The noise was just a bit too much. So here I am trying it again.

And we are this is Friday the 13th I’m recording this on and where it is also my birthday. So that’s interesting. And we’ve got let’s see, there’s a great video I want you to watch because it’s a great concept of content marketing. I’ve shown you Joe Stout before Joe Stout runs Mt. Capra, which is a, a goat dairy farm, and produces some wonderful products out there.

He has taken advantage of some news items and one of the things that he’s taken advantage of is the fact that there is a shortage of baby formula right now.

He offers a baby formula recipe that uses his products. And that is really fabulous. It’s fabulous. I know because we used it for my third son when breastfeeding wasn’t an option. And it was it worked great.

He went from being really puny to absolutely thriving. I can’t endorse Joe’s work more. But if you just look at it from a business perspective, you can take advantage of news items. I mean, this is all obviously a direct relation to what it is that he offers.

But you can do the same thing for something that isn’t so direct. Get yourself take a piece of news, use it in your content marketing, and you will get the attention I guarantee it just in a short period of time is his stuff is it appears to be going viral, at least in my community. My wife shared it and a whole bunch of her friends shared it.

So really great stuff. Good job Joe Stout.

Hey, go check out my book, Amazon. It’s the, 9 Ways to Amazon-Proof Your Business. You get a free copy and AmazonProofBook.com. That’s all I got for today. I’ll see you a little bit later, you have a good one.

In the meantime, get out there and let the magic happen.