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Brian talks about an attention grabbing ad he saw for Nehi Soda.

Transcription

A Christmas ad challenge.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Let’s talk about Christmas advertising, shall we?

And I’m not just Christmas, but anything this time of year, any type of holiday-based thing.

Obviously, Christmas is the big behemoth that you it’s tough to ignore, depending on your audience, depending on what it is that you’re selling. But in general, Christmas tends to be the main one. So I’m going by that.

One thing when it comes to advertising, is you want to have something outrageous and crazy. So much of what we have, in terms of tradition, is some commercialized-based thing.

I mean, Rudolph the red-nosed reindeer was a commercial for originally the original poem and the song and everything. This was a commercial for Montgomery Ward. Okay. So many of the songs we sang, were commissioned by companies to, to get advertising for themselves, that the labor lamp I have, not only was it for a movie, okay?

It’s a prop in a movie, the prop was based on a commercial for Nehi.

The Nehi logo for Nehi soda.

Thing after thing after thing you can see out there all the Christmas memes out there on the internet.

A whole lot of them originate from companies trying to get attention. And that’s not necessarily a bad thing. It’s already there.

You can’t de commercialized Christmas, really, and still have it be the Christmas that most of us understand and know right now, I mean, you could, but it would be a different thing.

It would not be what we currently what most Americans, I would say consider Christmas if you removed all of those pieces. So you can completely ignore Christmas, you can.

But you got to realize that most people, the holidays are on their mind.

And if you’re going to enter the conversation in your customer’s mind, which is the quickest way to be able to get to know them, to get your message out to them.

Then you have to acknowledge when holidays exist, regardless of what time of year it is, there’s always some type of holiday present.

If there isn’t, you can point to other holidays that most people don’t know exist and get the attention that way. But we’ve discussed that previously, many times before the challenge of the Christmas ad is to do something that’s remarkable.

That’s worth remarking over, that’s worth talking about that people will pass on to other people. If you can do that, if you can have any form of advertisement that acknowledges what’s going on, and is something that people are going to pay attention to.

Now you got something if you have something that can be gifted, now you got something, you just have to think about what is this person thinking about?

What is your ideal customer thinking about right now?

Chances are, it’s not your product or service. So how do you take what they’re thinking about and reroute it back to your product or service in order to make their season brighter and make yours brighter by selling your product or service?

Hopefully, that’s helpful to you. I’ve got a book, 9 Ways to Amazon-Proof Your Business.

It’s all about strategies on how you can really make that relationship with the customer stronger to the point to where you no longer have competition, even if it’s amazon.com.

You can read all about this for free and if you go download the book at AmazonProofBook.com. That’s all I got for tonight.

Season’s greetings and we’ll see you tomorrow night.

In the meantime, get out there and let the magic happen.