Systematized Content Shortcuts ✂️🙊 (Create Effective Processes)

How systems and processes are essential to crank out consistent content marketing.

Transcription

Systematized content shortcuts.

I am Brian Pombo, welcome back to Brian J. Pombo Live.

Excuse me, I know you’re wondering why am I holding up this little windup toy. It’s one of my favorites, it’s a little monkey. I know that when I wind this guy up, and this is the the idea that my children haven’t broken it, which they probably have, which I should have tried this before I came on here with you, but this is a broken system.

I like windup toys. I like little mechanical machines that are simple in nature.

It’s a very simple process, when there’s something broken with it, it’s usually something very simple on the inside that’s broken with it. If it were working properly, I’d wind it up and it would perform and it would do its duty.

You see this magical little creature, banging it’s symbols together. But it’s actually the mechanics behind it are simple.

The reason why I bring that up, it’s because it’s all about systems, you have to have systems in a business, for a business to actually be a business in a sense, it has to have the ability to have a life of its own beyond you, if it’s completely dependent on you.

Yeah, it’s a business as far as the IRS is concerned. But it’s not what I would define as a business. It has to have mechanics that work up apart from you have really good solid business in the long run has to be beyond mechanics, it has to have a life unto its own, which we’ve discussed about before.

I’m looking to have some guests on the show that can expound on that idea of having having the business being more of a living machine.

So much more complicated than just simple mechanics.

But let’s talk about the simple mechanics, because that’s where it all starts.

If you’re putting content out on a regular basis, you’re doing any form of content marketing with your business, is especially if you’re a solopreneur. Or if you’re just starting out and you’re starting to get things moving, you have to do your best at finding the shortcuts and systemising them.

This comes back to one of the top three pillars of BrianJPombo.com and one of the top three pillars is having your company being system based, you have to have systems in place. They’re just their little mechanics that have a very predictable, if I do this, then this occurs at the tail end through that whole process.

Sometimes it’s a piece of software, oftentimes it’s a habit that different people in your organization are building up. As long as all the other pieces are working properly, you get the same result over and over and over again, a big piece of content marketing is being consistent and doing things over and over again.

So you have to have those mechanics in place and I’m going to I’m going to completely reveal for you some mechanics I have in place that have worked really well over the past two plus years here at Brian J. Pombo Live and the other podcasts that I put out.

I’m going to reveal to you the mechanics that I don’t have put into place fully and that and I feel the issues there. I know that they have to be put into place and you’ll know as you go along, where you need things put into place and where you don’t.

So where it has worked is when I’m done with this episode, what I end up doing is I upload while I go through this process, this is being recorded on my phone currently.

I go through a process where I take the video file, I add this little this little thing if you’re watching, there’s there’s a little thing on the bottom that says AmazonProofBook.com that all has to do with my book, 9 Ways to Amazon-Proof Your Business. So if you look if you’d like to get a free copy of it, while it’s available, go to AmazonProofBook.com you get a free copy.

So I always have this written down at the bottom of most of my videos, or I have some other call to action where I’m delivering people to sometimes I’ll have pictures that pop up. And so there’s a real simple program I use called in shot on my iPhone that I can produce these things pretty quickly.

But pretty much while I’m sitting on the couch after recording this, and then I take that to another program where it compresses it and sets it up in a in a mp4 file, which is separate from the mov file that iPhones automatically create. So the mp4 file allows it to be able to be uploaded to a whole lot of different formats and it’s also more compressed so that it delivers a lot quicker for what when we’re dealing with situations our internet is not as fast.

So I upload all that and I put it into Dropbox for my producer Sean to be able to take that file, and to be able to upload it to the different places where it needs to go have an there’s different other pieces of software that make sure that that gets sent out.

Beyond that, he also creates an audio file, which if you’re listening to this via podcast, that’s how that occurs.

So all these different things are just little systems that we’ve built up over time. And there’s some of them, I’m in charge, producer, Sean Douglas has a whole lot that he’s in charge of. He’s getting more and more proficient and all those things and learning how to make shortcuts for himself. But then putting those shortcuts into a system that can be moved forward, and we can build on over time.

So here’s a piece of the system that doesn’t work that great is if I’m not staying on top of my ideas for each episode, because we put out an episode every night. Then I’ll get to the point to where I’m sitting here and even though I’ve had 100 different ideas throughout the day for episodes, because you just kind of train yourself after a while just automatically pops in your head, oh, that’d be a good idea. That’d be a good idea.

If I start falling behind it, I’m not making a full list and Sean’s not adding to it, and I don’t have other people helping to add in ideas. Then I get to the point where I’m sitting here and I’ve had a long day or what have you and I don’t know what to do next.

It takes me a little while to get into the frame of mind to go Okay, what can we talk about tonight.

If you’re doing content on a regular basis, this is going to be an issue for you. You need to have things to help build these things into places, there’s just systems, there are little shortcuts that get put into a system once it’s ongoing.

Once it’s regular, either you have somebody else in charge of it, or you have something that’s really simple for you to do and build into a habit. It works.

It will work over and over and over again. But you have to have these things in place. Otherwise, you fall behind, or you get discouraged and everything falls apart over time.

So hopefully that makes sense to you.

I’d love to hear what your systems are what you’ve used to be able to keep your content going on a regular basis if you’ve been able to or tell me about the obstacles that you’ve been getting in the way just leave a comment wherever you’re watching or listening to this or you can always go to BrianJPombo.com and leave a comment under this particular post.

So you have a great night, we’ll be back here tomorrow.

In the meantime, get out there and let the magic happen.