Part 4: Bob Regnerus of Feedstories & The Ultimate Guide To Facebook Advertising

Part 4, of our seven-part interview with Bob Regnerus of Feedstories.

Topics covered in this episode

Who are Feedstories Ideal Clients?
What is a “Big Why” video?
10,000 dollar an hour work: Outsourcing & Marketing Outreach

Transcription

Intro Brian: Bob Regnerus of Feedstories, part 4.

I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Today is part four of our conversation with Bob Regnerus.

If you would like to be on this podcast or if you would like to have me on yours or speak at your event, go to BrianJPombo.com.

And now here’s part 4 with Bob Regnerus.

Brian: Who’s the ideal person that would benefit the most from Feedstories?

It’s a great question.

We like to work with people that have some sort of mission or purpose behind what they do. We think every every business starts with a story.

I think if you don’t start with a story, or you don’t start with a reason why, it’s not really interesting to us, and probably you’re not going to have lasting value. We love pulling the backstory out of somebody it really gets to the heart of why they do what they do.

We do these videos called Big Why videos, it’s really amazing to kind of just hear from people like, why do they do what they do?

We interviewed this guy, he was down in Texas, and he started a whole chain of yoga studios, and he wanted to start this academy for training more yoga teachers.

That’s a great business, right? Like you think Yoga is hot, he’s in Texas, he’s growing fantastic.

Well, in our interview process, and what we got a video was the reason why he started the yoga studios.

Which was his mom had back issues when she was alive and she went in for surgery. And, you know, he was kind of nervous about that ended up that the surgeons kind of botched the surgery, and she lost most of the ability in her legs and she suffered for a number of years.

And he really felt that if yoga was an option for his mom, she went and had the surgery, and she had long quality life.

You could see like the passion and this is all on video.

Now, if you’re a yoga teacher, and you see the passion from this yoga owner, and he’s like, I want yoga to be an alternative for people to have surgery, freedom from pain and things like that’s really powerful.

That’s why video is so powerful.

Now, we love working with kind of owner operators, okay. Typically we’re working with companies that are like somewhere underneath $10 million.

So from startup to 10 million we have, and we’ll work with companies that are bigger.

But when we can get the owner on camera and get his or her story about why they do what they do talk with the clients and the customers of these businesses, that’s really an ideal client for us, when there’s a substantial story there.

And we can pick up on it in about a 15 minute phone call, then they’re really good candidate for us.

They’re in a growing stage and they’re using paid advertising. They’re out there marketing themselves, and they know they need a better story. It’s pretty common.

When I talk to somebody, one of the first things they’ll tell me is we’re not doing a good job telling our story.

That’s gonna be an ideal client for us, because they know they have a story. They just need somebody like us to help unlock it.

Brian: Wow, that’s great.

It sounds like you wear a bunch of different hats in your business. So out of everything that you do, what would you say that you enjoy the most or get the most out of?

Bob: I think part of this is Feedstories became the startup in 2016 and you kind of do everything. Then as you grow a little bit you bring people in. So now you’ve got a dedicated product manager, we’ve got editors, we’ve got videographers we work with, we have producers, so I don’t get involved necessarily day to day anymore.

My role with the company now is managing the team.

It’s doing business development, and like what we’re doing here, I’m on marketing right now, alright. We’re having a conversation.

But in reality, I’m marketing, I’m sharing my story, sharing as much wisdom as I can. But I’m also telling people about the company.

A lot of my calendar is doing these types of things. I like to have conversations with people, I’ll be the first one in my company that talks to people who are thinking about doing video, or, you know, working Facebook consoles and things like that.

My business partner, Brandon is working on the creative side of things, working on the story with clients.

As you grow, you kind of get to a point where you like, oh, here’s a bottleneck. You put a person in place that’s better to do it than you.

So I mean, my days. My calendars full. I have a lot of conversations with people who are thinking about working with us. I do interviews like this.

I talk a lot with partners, talking about potential joint venture relationship, and then working with colleagues and you know, attending mastermind, so that’s what I’m spending my time on is really thinking about higher level stuff.

Perry calls that $10,000 an hour work.

That’s the best use of my time these days.

You get to a point where like I said, you’re kind of scrambling, you’re doing a grassroots type of thing. You get enough revenue in to get people in place that can do things better than you, more efficiently and better. It’s just the natural life of a startup.

And I’ve never been one, I don’t know if you’ve done this, but like, I’ve never like went out and raised capital and had like a big chunk of money to start. I always start by the skin of my teeth. And grow a business from revenue, I’ve never had the opportunity to, like, get a whole bunch of money and then build it big from the start.

I don’t know if I ever want to do it at this point. It’s just, I do what I know. And it’s just kind of the way that I’ve grown companies over the years.

Brian: Makes a lot of sense. That’s awesome.

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