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Part 32 in a 35 part series on headlines from John Caples book, Tested Advertising Methods.

Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

Transcription

I’ll show you a headline formula, that works!

Hi, I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Once again, we are here going through the 35 proven formulas for writing headlines written by john caples. We are on number 32 today.

So we’re almost to the end, we’re almost to the full 35. You go back and watch older episodes or listen to older episodes depend on how you’re taking this. And check out all the other headline formulas that we have, you could also go get a copy of this book, Tested Advertising Methods by John Caples.

I don’t get paid anything for promoting it. But it’s a great book that’s been updated through time, I just happen to have the fifth edition here. And this is chapter five, what that has all these headline formulas in it, this is number 32.

And this one’s very specific.

It’s let the advertiser speak directly to the reader.

So in other words, that having some personality in the headline itself, as if it’s coming directly from the person that’s selling the item, or produces the item, whoever that is, I happen to be the person that that does these videos, and does these podcasts.

So I put the title in my own voice. But here’s some other examples of how you can go about doing this.

Why I offer you this new kind of pipe for $5.

I’ll train you at home for a good job and computer programming.

Baby teeth have special needs.

Pediatricians recommend blank tooth and gum cleaner.

I guarantee you results worth $2,000 in one year.

It’s all about just adding in some authority and letting them kind of take charge of the headline itself. And personality is available with this too.

It’s a nice simple headline that anybody can use. And it fits in perfectly with with a couple of my strategies in my book, 9 Ways to Amazon-Proof Your Business, you can get a free copy, go to AmazonProofBook.com and download your own free copy.

Or you can go and purchase a copy on Amazon.com or Barnes and Noble or anywhere that books are sold online. So but like I said, free copy AmazonProofBook.com.

Now we’re going to be back here tomorrow with another headline, we’re going to go through number 33. And then after that we got two more headline formulas to be able to run off of.

And these are all things that you can go back to time after time after time again, if you’re looking for a new idea for a title of a blog post, or an email subject line or what have you, anywhere you use headlines, you should try some of these headline formulas. They should be able to get your mind rolling. E

ven if you don’t use the exact formula, it might take you in a direction that can help you develop your own.

Hopefully that’s helpful to you. We’ll be back here tomorrow night. In the meantime, you get out there and let the magic happen.