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Another season of fun on deck. 😀

Transcription

Here come the holidays.

Hi I’m Brian Pombo, welcome back to Brian J. Pombo Live.

Holidays are coming, that may be a good thing or a bad thing in your business. We talk about business here in case you didn’t know. So if that bores you, you may as well click off.

I want to talk about this from a business owner executive position. And that’s that was the holidays are coming up, there are certain things that you just can’t control.

Some of them are good and some of them are bad, good thing that you can control that that you can’t control of the holidays is the buying frenzy that occurs.

The buying frenzy isn’t just in the gift sector, the buying frenzy is across the board. When people are in the motion to buy, they are in the motion to buy and they will buy anything.

You could take advantage of that if you have something that you’re selling service, or what have you anything, especially if you could turn it into a gift if you create a gift certificate for what it is that you offer, product or service. That’s something that’s pretty useful right now

You can take advantage. I know we all can’t stand, Black Friday, Cyber Monday, and all this stuff. But there’s a reason why it keeps going and it keeps getting bigger.

That’s because it works.

Because when most people are doing the same thing, they continue to do the same thing. If you follow along with it, you will prosper with it because it’s just it’s a weird thing about human personalities and human psychology.

When we’re in motion, we tend to stay in motion and so when people are buying, they’re going to continue buying and so you can take advantage of that. Now.

Those are some of the good things that come with the holidays and we could spend more time on that another time. I want to talk about some of the bad things that come with holidays, especially from a business person’s perspective.

If you enjoy doing business, you’re going to be held back in that area. If you have employees or other people that you work with, they may be running at a slower pace.

During this time period, if you have family and so forth, you are going to be pulled away, quite possibly, for days on end, away from a lot of the things that you love doing business. And that’s good or bad, depending on your perspective.

But you got to be ready for it because this stuff happens every year, the good and the bad, you have to know where the good and the bad, reside, Don’t get worked up about it, plan for it.

Plan for it, you got it, you see it come in here, it’s coming, it’s coming, it’s coming. You see it coming, I know what you’re going to do know how to handle it, watch yourself and how you handle things, watch the overeating, watch the oversleeping watch the whole the little overs and unders that ended up taking over our lives during this period of time.

And for those of you who don’t have any of the attachments, meaning family and friends and, and a lot of things that could be very good. If you don’t have those things and you’re in work mode, keep working work through it, I don’t care.

For those of us who have less of a choice in the matter because of the way that we’ve designed our lifestyle, then you got to be ready for what’s coming. And got to do what you got to do and I do it myself.

I only say this because I go through it every year. And every year, I come up with little tweaks of things I’m going to do differently next year.

Maybe I’ll voice some of those here so that I’ll actually remember them a year later, you got to document them somehow. So just a quick note, pay attention, pay attention, it’s coming.

If you’ve got a period of time that you’re going to be taking off like I am, even though I’ll still be here with you. But the rest of the business world isn’t going to see me during certain periods of time.

So I know I’ve got to push hard up to that deadline and get everything done that I can and then allow the world to go to sleep for a month and a half or so and then jump back at it when I can.

That’s all you could do. You know you take advantage of the things you can and you’ll let the rest go there’s always something to be done. If you’ve got time, and you feel like the rest of the world’s gone to sleep.

Don’t stop there’s still more you can do. You can still reach out in the morning my favorite things to do and I heard another business friend of mine he said, this is the time that I call people, I reach out to people and I say, Hey, how’s is everything going?

It’s been a while since we’ve talked, it’s a perfect time of year for doing it because you can get a hold of people a lot easier because a lot of other people are laying around not doing anything. So it’s a way to be able to touch base with people.

Just a couple of random ideas regarding the holidays. Hopefully, you have a great holiday. And if you’re looking for something good to buy for yourself to stuff in your own stocking or for a business friend of yours.

Check out my book, 9 Ways to Amazon-Proof Your Business.

It’s free. The whole thing is about being competition-proof.

I’ve got a podcast that’s out there right now some of you may already be listening to it. As soon as it goes live officially across the board.

I’ll be talking about it here, about a podcast interview I did all about this book.

You can go and purchase a hardbound copy of this book at Amazon.com Or you can get a digital copy at AmazonProofBook.com.

If you want to get that digital copy and send it to your friend, go for it. You’re not going to hurt my feelings. You’re gonna break a law so you have a good one.

Have a great night. We’ll see it tomorrow. In the meantime, get out there and let the magic happen.