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Part 3 in a 35 part series on headlines from John Caples book, Tested Advertising Methods.

Amazon-Proof Your Business➡️ https://brianjpombo.com/amazonbook/

Transcription

Finally, a simple way to create eye catching headlines.

Hi, I’m Brian Pombo. Hope you don’t mind the pun. Welcome to Brian J. Pombo Live.

We’re continuing our series on how to create good headlines. And this doesn’t matter whether it’s headlines for your YouTube videos, whether it’s headlines for the emails that you send out, any type of advertising whatsoever should have some type of a headline.

And this is a list provided by John Caples, in his book, Tested Advertising Methods.

We’re going through the top 35 ways to create headlines These are simple, these are not difficult. This is number three, number three in all of them. And it has to do with having announcement type quality, use words that have an announcement quality, and he has a couple of examples here.

Okay, one is finally an exciting new look that isn’t retro, anything.

Thank you for making us America’s trucking company, America’s truck company, excuse me, presenting new 36 foot tall ballerina doll.

Today’s DuPont sponge with mop up action. Goodbye old fashioned air conditioners just published a New Encyclopedia. You know, these are just their terms that give an announcement quality to them.

They have the feel of something that is an announcement.

So our last two are very similar using the words introduction or using the word announcing to start something off to pull person in to read the rest of the headline. It’s just that the starting words that make a difference.

And this is just using words that have an announcement quality to them. It’s very much in the similar vein. It’s just a different way of coming up with a headline.

And these are simple ideas to be able to kind of get your mind going. We’re going to go through all 35. That’s just number three right now. And if you happen to be a business owner that’s looking to expand your business and go beyond where it’s at, but you’re always bogged down with a competition.

I’m going to recommend my book, 9 Ways To Amazon-Proof Your Business. You get a free copy at AmazonProofBook.com.

We’re going to be back here tomorrow night going through number four of the list of the 35 ways to write proven, proven formulas for writing headlines from john caples. I never came up with any of this stuff is directly from the master himself. John Caples will be back here tomorrow. In the meantime, you get out there and let the magic happen.